Inside a middle-class community theater in Orange County.

Mario squeezed Paul with the fat on his arm, and asked curiously, "What does that Robert want to do with us?"

"I don't know. Paul walked forward: "It should be a good thing, maybe there is another extra money." ”

Thinking of the last big extra money, Mario wiped the sweat from his forehead and said, "Hehe, I have ice Coke to drink every day." ”

Paul was very helpless at his appearance, and said, "Drink fat again, kill you!

The two came to an office, knocked on the door, heard someone inside respond, pushed the door in, and saw a familiar face, it was the middle-aged man named Robert.

The director of the theater nodded to Paul and Mario, and then said to Robert, "You guys talk, I'll go out for a walk." ”

The two sides had a pleasant cooperation, and Robert didn't talk nonsense, and directly handed the two a simple plan: "I want to ask the two of you to cooperate with me to act in some plays, it's much simpler than last time, and the pay is more generous, but you have to go to Los Angeles with me to stay in a hotel for a while." ”

Paul skimmed through the plan and suddenly realized, "The missing person notice on the Internet ......"

Robert coughed vigorously and interrupted Paul: "It's good to understand something, how about it?"

Mario also finished reading the plan and said loudly, "Why not!"

When Paul saw the generous remuneration figures, he quickly nodded: "Mr. Robert, we do things, you can rest assured." ”

Robert didn't talk nonsense either: "Go pack up and follow me to Los Angeles." ”

Go back and practice for a few days, then find someone to shoot the interview video, and then send it to the media along with the others.

With the experience of the last time, it was not difficult for Robert to do it.

Long Island, New York, a Beskind chain videotape storefront.

Thorn -

The store manager took down the most conspicuous poster at the entrance of the store and beckoned to the employees under him: "Arthur, put the new poster on it!"

The Arthurs were tall and didn't use a ladder, so they easily pasted the new poster, took two steps back, and saw that it was not crooked, and stepped forward to stick it firmly.

He looked at the pictures and text on the poster suspiciously, and said, "Store manager, we are engaged in video tape rental, so it is not appropriate to post a poster of a missing person notice here, right? ”

The store manager tilted his head and looked at the words of the witch Blair and the three college students, and said: "This is a notice issued by the head office, not for you and me to manage, someone is willing to pay for advertising, and what to do so much." ”

A young man who had finished renting the videotape was about to go out, and when he saw the missing person notice on the poster, he subconsciously stopped, read it carefully, and asked, "Have the three missing people been found?"

Arthur shook his head: "No, didn't you see it, they all posted the missing person notice in our store." ”

The store manager pointed to the poster: "What?

"You don't know?" said the young man who rented the tape, "Many people are talking about Blair Witch and the three missing college students, the families of the missing people were interviewed some time ago, they are all on TV, it's really pitiful, the relatives are missing, and even the bodies can't be found." ”

Arthur lowered his voice and said, "I have a friend in Maryland, and I heard that the public phone calls of the State Police Department H County Police Department have been blown up, and many people have accused the police in Maryland of inaction. ”

"Isn't it inaction to not find a single piece of useful information for three years?" said the young man who rented the tape, "I'll check the phone number of the Maryland police and call them too!"

The young man walked out of the store with the videotape in his arms.

The store manager asked curiously, "Arthur, this matter is widely spread?"

"Boss, you should pay more attention to current affairs. Arthur relied on a good relationship with the store manager and said, "You are outdated, you know?"

He explained: "Now the Internet is full of the three college students, there are countless related posts, even the TV station has broadcast a video taken by the three of them before they disappeared, and there are volunteers who have set up a website for them, this thing is so hot, too many people are discussing, even Fox TV is alarmed, this weekend night, Fox TV has a TV show dedicated to analyzing North American witches, you can go and watch it when you have time." ”

Arthur peered through the open door of a supermarket across the road, and said, "Look, there's a missing person notice over there." ”

A big boy in a cultural shirt walked into the store at this time and handed Arthur a piece of information: "If you see the person above, please call the phone number on the missing person notice, and the family will be rewarded heavily." ”

Arthur scratched his head, not knowing what to say, the boy's cultural shirt was clearly printed with the words Blair the witch, and there were also the heads of the three college students underneath.

When the older boy left, Arthur followed him out and took a look, and found that many people in cultural shirts were moving around in the business district.

"Is there a rich second generation among the missing people?" he muttered back to the store, "How much does it cost?"

The store manager next to him shook his head slightly: "This is not quite right, it is a little strange." ”

Although he is only a video seller, he has been engaged in film-related work for many years, and he subconsciously feels that there is something wrong with it, but he can't figure out what the problem is.

In Silicon Valley, in the southern part of the San Francisco Bay Area, after half a busy day's work, many programmers have dinner and get together to chat.

"Who's reading the latest news on the site?" a young man with black hair asked, "Did the three find them?"

The bespectacled blonde man answered: "A restored recording has been released on the website, and screams can be heard, but unfortunately there is no video of it." ”

One woman asked, "Aren't they going to be eaten by Blair Witch?"

"Witches eat people?"

"I watched a Fox TV show and it said that there were rumors that some witches were cannibals. ”

The black-haired young man shook his head: "It's a pity that Uncle Nine is not here, if there is Uncle Nine, this kind of small problem will be solved in minutes." ”

"Who is Uncle Nine? Can he beat a witch?"

The topic was crooked, and after a while, it turned back because the website updated another video.

After reading it, these people continued to discuss, and soon attracted more people, and curiosity people joined in one after another.

For two months, from the beginning of May to the beginning of June, it reached countless people through many channels, such as the Internet, television, newspapers, magazines, periodicals, advertisements and street dissemination.

It was so intriguing and exploratory that most of the people who came into contact with it became the source of the virus, and news related to Blair the witch and the college students spread like a viral replication.

At the beginning of July, many channels, including the Internet, newspapers, television and outdoor media, announced that the footage taken by the three college students' DV cameras had been restored and would be shown in theaters across North America from July 16.

The news spread like a virus throughout North America.

Countless people are discussing the fate of the three missing college students, what the Blair witch looks like, and what exactly is in the videotape......

"Now the hottest thing on the Internet is the Blair witch. David Villa accompanied Ronan out of the parking lot and walked towards the small theater where the preview was held, saying as he walked: "According to preliminary statistics, there are more than 500 websites that have discussed this matter on a large scale, and the total number of online reposts is as high as more than 1.7 million. ”

For the first time, he showed an excited look in front of Ronan: "The total number of visits to our movie website is as high as 22.5 million!"

Ronan nodded, "Well done." ”

Looking at the theater in front of me, I don't know if the theater company's viewing experts have made a decision?

David Villa smiled: "It's your plan that is well formulated and very targeted. Large sums of money are also key. ”

Ronan also smiled, the latter is the key, whether it is hiring people to post online to gather popularity, or various offline activities, they need financial support, in just two months, only on publicity and marketing, 6 million US dollars were spent.

This heat is actually burned with money.

However, Embassy Pictures has been hiding behind and has never made its name public in any of its communications.

When they came to the theater, the viewing party was over, Garcia and Robert were negotiating with the people from the theater company, and Ronan went directly to the lounge and waited patiently.

The first weekend, of course, is to strive for as many theaters as possible.