As Lu Yang saw on the Internet, the audience reputation of "Shura Battlefield" is not bad.

Although the feedback score on several mainstream platforms has not been 8, considering the limitations of the subject matter, it can basically be considered that this is the best result that "Shura Battlefield" can achieve.

After the "continuous efforts" of "Loyal Yang Family General" and "The Legend of the White-Haired Witch: Bright Moon Heaven", costume action movies have been equated with words like "bad movies" and "works of money" in the minds of many audiences.

But...... Things are not as easy as they seem.

Although "Shura Battlefield" has won a good reputation among the audience, there is no time and conditions for a good reputation to be transformed into a real high box office.

Because in front of "Shura Battlefield", there is also a "Charlotte Troubles".

This movie first encountered smear attacks from Guanglu Media and Wang's Group, and then encountered rumors of team discord, and finally was dissed by netizens because of 'straight male cancer' and 'Three Views Problems', but even so, as the first domestic comedy accumulated by Happy Twist for many years, "Charlotte Troubles" still walked out of a curve that is enough to make many domestic movies envious.

As of the release of "Shura Battlefield", "Charlotte's Troubles" has been online for two weeks, and the total box office has exceeded the 800 million mark.

In the face of the general trend of "Charlotte's Troubles", Mo Long chose to stand still very sensibly.

Anyway, strictly speaking, the audience of "Charlotte's Troubles" and "Shura Battlefield" do not overlap, even if it is smeared and attacked, it will not make "Shura Battlefield" gain much more box office.

…… At best, it can strive for such a lost schedule.

But don't forget, the producer of "Charlotte's Troubles" also has Wanda Pictures, as the largest cinema system in China, "Charlotte's Troubles" is not worried about filming at all......

He is Wanda's godson!

…………

Although the box office data of "Shura Battlefield" has been released since the first weekend, although the senior management of the entire Molong Media has not made it clear, they have basically tacitly set the final box office of the film within the range of 350 million to 400 million.

Putting aside the aura of 'constant victory' that has been hanging over the company, this data is enough to make the first film of the "Embroidered Spring Knife" series profitable at the box office alone.

But for the current Molong Media, the goal of "Shura Battlefield" has long been not only as simple as achieving profitability, but more importantly, the company hopes to take this opportunity to establish a good audience reputation and a better brand image for the "Embroidered Spring Knife" and even the later "Book of Swords and Enmity" series, so that more audiences can form expectations for the movie as soon as they see the label of "produced by Molong Media......

In order to achieve this purpose, when Lu Yang and the actors left the imperial capital to start announcing the itinerary according to the company's plan, Li Mo, as the producer and producer of "Shura Battlefield", was interviewed by Penguin Entertainment reporters at the company's headquarters in the imperial capital.

"Mr. Li, many viewers compared Director Lu's "Shura Battlefield" with the previous "Loyal Yang Family General" and "The Legend of the White-Haired Witch", and thus came to the conclusion that "Shura Battlefield" is a sincere movie, do you agree with this statement?"

"Well, I don't think we can compare our company's "Shura Battlefield" with the two movies you just mentioned......

No matter what the topic is next, Li Mo feels that he still needs to set the tone for today's interview first.

"Shura Battlefield" must not be mixed with the two bad movies just now.

It is necessary to win, and it is not necessary to win;

If someone picks a bone in the egg and finds out what is inferior to those two, it will be really a shame to lose face to grandma's house.

As for the reason, Li Mo had already thought about it.

"Whether it is Yu Rentai who directed "The Loyal Yang Family", or Zhang Zhiliang, who directed "The Legend of the White-Haired Witch", they are all predecessors who have been famous for decades, if they didn't open up the way for me, Lu Yang and other latecomers, domestic action movies would not have the current situation, and we would not have achieved the results we have now. ”

"Since you think they started the game, what do you think of the reason why both of their last films didn't do well at the box office?"

"In all fairness, I don't think the two movies we mentioned just now are complete failures," after trying to squeeze out a smile on his face, Li Mo also worked hard to find evidence in his mind that could support his argument, "The portrayal and description of the characters in "Yang Jiajiang", as well as the brotherhood between the multiple protagonists, and the father-son relationship are still in place......

"But the motive for the main villain to appear is very strange......" After saying the paragraph just now, Li Mo quietly added the second half of the sentence in his heart......

After complaining, Li Mo's words continued......

Although "The Legend of the White-Haired Witch" is a remake, director Zhang Zhiliang's work in the historical environment in which the plump characters live is still very satisfying. ”

"It's just that in terms of actor selection and story logic, it's still at the level of the 80s of the last century. ”

"The Legend of the White-Haired Witch" also failed to escape the fate of being complained about......

"In my opinion, the main reason why the above two works failed to meet the expectations of the producer should be the change in the needs of the audience. ”

"Audiences in different periods will have completely different judging standards and requirements for films. Outside of being the president of Molong Media, I am a director most of the time. So I can actually understand Lu Yang's thoughts. ”

He just tried his best to put the stories he liked in front of the audience in the way he was best at, as for whether the audience could accept it, in fact, it was beyond Lu Yang's control. ”

"I understand," the reporter from Penguin Entertainment nodded and continued to ask: "So, what do you think of the performance of "Shura Battlefield" in the film market today? We know that "Shura Battlefield" has achieved a high score of 7.8 on Hudou.com, which can best reflect the audience's reputation and opinions, but when it comes to the box office, it is the lowest box office in the first weekend among the films produced and distributed by Molong Media in recent years. ”

"Is there anything you'd like to say about this situation as a producer and executive producer?"