Chapter 719: To Each His Own

Penguin Entertainment and Molong Media should be considered to have a good relationship at present.

This is also a natural thing, otherwise Li Mo would not have been able to accept an exclusive interview with Penguin Entertainment today.

But it's one thing to have a good relationship, and as a professional journalist, just because the interviewee has a good relationship with his or her company doesn't mean that the reporter won't ask sharper, more direct questions.

After all, Penguin Entertainment is not a dog raised by Molong Media, even if they are, arranging such a public relations interview also needs to have explosive points and popularity.

And this reporter is very clever to grasp the most attractive point of "Shura Battlefield" at present.

Box office data!

For theatrical films at this stage, the box office is what determines everything.

In three days after its release, the cumulative box office of "Shura Battlefield" reached 167 million yuan, far from the spirit of sweeping the same period and standing out from the crowd when Molong Media's other works were launched.

Maybe it's really the genre of costume action movies that has been silent for too long;

It's also possible that the cast really doesn't have enough explosive points;

But no matter what reason Li Mo finds, a score of 7.8 points, higher than 90% action movie, the story is acceptable, and the well-made work has indeed not been able to receive enough good market feedback.

Lu Yang felt in his heart that there was no score, even if it was Li Mo himself, he would occasionally flash a thought: "Is it a right choice to forcibly promote costume action movies in this time and space?"

However, this kind of thought will only appear in Li Mo's mind for a short second.

After all, "Shura Battlefield" is a work that Li Mo has high hopes for.

With Li Mo's current connections and the strong strength of Molong Media, he can indeed find a large number of popular actors to enlarge the lineup of this movie, but in that case, will he rely on the story and plot to conquer the audience or rely on the star lineup to attract the audience into the cinema?

Even if you only consider it from the perspective of the cost of the film, Li Mo cannot run these projects in this way.

In fact, as a good movie, whether it is netizens or industry insiders, the evaluation of "Shura Battlefield" is not low.

"From the perspective of commercial films, all aspects of the story can be justified by themselves, and there are no special flaws and shortcomings. The leading actors all performed well, and the action scenes also had their own styles, which is a very good genre film. ”

It's a pity that as a pioneer of costume action movies, the money scene of "Shura Battlefield" is not optimistic.

Of course, it is impossible for Li Mo to take the initiative to show his timidity.

Facing the reporter's sharp question, Li Mo smiled slightly and continued to talk eloquently, "It is true that as you said, the first weekend box office of "Shura Battlefield" is indeed the lowest box office figure in the first weekend of our Molong Media since its establishment, but please don't forget that the investment figure of "Shura Battlefield" is only 60 million yuan, and even if the publicity and distribution costs are added, it will not exceed 80 million yuan, so even according to the box office predictions of the company and the outside world for this movie, the Shura Battlefield It's not a problem to recoup costs at the box office alone, and if you count the subsequent online rights and TV platform licensing, you can even generate a lot of profits, which you must be able to understand, right?"

Hehe, labor and management are certainly understandable.

Listening to Li Mo's introduction here, the reporter from Penguin Entertainment couldn't help but pout.

Although he doesn't work with Penguin Video, he can be a reporter, and he can be assigned to conduct an exclusive interview at this time, this guy is naturally not a lonely person.

In the movies and TV series produced by Molong Media in recent years, and even variety shows, the largest acquirer of the online platform is Penguin Video.

If it weren't for the fact that Molong's prices have always been fair, or even slightly lower than other companies, Penguin Group would not have regarded Molong as a reliable partner.

But no matter how you look at it, it is an indisputable fact that Molong Media's films do not lack online platform partners.

Looking at the reporter's depressed face but unable to say anything against it, Li Mo continued, "Because the impression of costume action movies in the past is not very good, many people will subconsciously feel that they are synonymous with bad movies, but at least our "Shura Battlefield" can tell everyone with reliable film quality, we can't control what other companies on the market do, but Molong Media must be a company that polishes movies with heart." The quality of "Shura Battlefield" is actually good, and it also takes into account both market and literary properties, so I still hope that everyone can give costume action movies a chance......"

"As long as we are given a chance, we will repay the audience's support with one wonderful film after another. ”

………………

It can be seen that when this reporter left, he was actually not so ...... to Li Mo's words Convinced.

This is also normal, when the box office of its own movie 'fails to meet expectations', the producer and producer are arranged to come forward and accept an appointment with a well-connected unit, no matter from which point of view, Molong Media is trying to influence the audience in this way, trying to make the expected income of "Shura Battlefield" a little higher, a little higher......

In all fairness, there is certainly this factor.

But this is really not Li Mo's main purpose.

Handing over the "Embroidered Spring Knife" series to Lu Yang was originally a matter in Li Mo's planning.

For a film like this, which not only takes into account commercial elements, but also considers personal expression, there is indeed no second person who can do it among the directors under Molong Media.

Xue Xiaolu is good at lyricism, and there is an obvious deviation in the control of commercial elements, which has been positioned by Li Mo as the way of plot direction and literary youth direction;

Ning Hao can play with commercial elements, but his personal expression is too extreme, and he has no experience directing action movies......

Let's let him toss the black comedy;

As for Deng Chao and Xu Zheng......

Li Mo thinks that at least in two or three years, it is better for the two of them to focus on the actor industry.

On the contrary, it was the female director Su Lun recommended by Xu Zheng last time, who may be able to bring Li Mo a certain surprise in the future.

Of course, that will be after she finishes "Living Together in Time and Space".

Although "Shura Battlefield" is bound to set a record for the lowest box office of a film produced by Molong Media, Li Mo did not show any feelings of loss.

On the contrary, before the movie was released for ten days, the creators of "Shura Battlefield" already had their own new projects.

Yan Kuan and Su Chang have made it clear that they will play roles in Molong Media's new movie "Living Together in Time and Space", although they are not the protagonists, but this also means that Molong Media has not given up on them.

And Lei Jiayin is the best one among all the actors.

Lu Ming, the actor of "Living Together in Time and Space", is his next role, and he is partnered with Tong Liya, the actress who has appeared many times in Molong Media recently.