Autumn is crisp and sunny.

Chen Tao found a roadside bench and sat down, took out the envelope from his bag and said, "This is sent by Mr. Yang, he is afraid that he will lose it when it is sent to the school." ”

"What is it?" said Song Weiyang with a smile.

"He wants to invest 15 million yuan to introduce a new canning production line and build a 5,000-square-meter export processing workshop," Chen Tao explained. Several of our shareholders disagreed, and we couldn't get the situation right, so Mr. Yang made a plan by himself. ”

Song Weiyang was surprised: "Has he found an exit?"

"Well," Chen Tao said, "last month, the All-China Federation of Industry and Commerce held an exchange meeting for Chinese and foreign entrepreneurs, hosted by the Guangdong Yinhai Group. The Federation of Industry and Commerce also invited you to participate, but you said that there was no major event, don't bother, so Mr. Yang went by himself. He met canned food distributors from Russia, Sweden, and Denmark, and he didn't know how to use it, but he actually negotiated a cooperation intention. ”

"I'll take a look first. Song Weiyang opened the plan.

Yang Xin's plan begins with an introduction to China's canned food exports——

In the past two years, China's canning factories have become bigger and bigger, not only squeezing a large number of large factories in China, but also quickly seizing the share of exports. Finally, just last winter, there was a problem with the canned food of those private enterprises.

In order to reduce costs, fight price wars, and improve the competitiveness of their own products, many private canneries have begun to engage in crooked ways.

They use saccharin instead of white sugar, and the raw material cost of 1 yuan is directly compressed to 5 cents, and mixed in normal canned food for export to Europe and the United States, and it also inexplicably escapes the quality inspection.

Although consumers can't eat the difference between white sugar and saccharin, the canned food with saccharin may break when it is at minus 18 degrees Celsius. Last winter, a large number of canned food from Northern Europe and Russia cracked, and all of them were imported from China.

Play smashed!

A number of Chinese canned food brands, including decades-old ones, have collapsed directly in Europe.

But Westerners are particularly fond of canned food, and every household will buy it regularly. Canned food in Europe and the United States is expensive, far less good than Chinese canned food, and dealers in Europe and the United States urgently need Chinese canned food to make money.

As a result, Canning distributors from Northern Europe and Russia have come to China en masse to re-select trustworthy brands. These foreigners bought a lot of canned food for inspection, and have selected seven or eight brands, and it just so happens that Xifeng canned food is among them, and they happen to meet Yang Xin at the exchange meeting of Chinese and foreign entrepreneurs.

The two sides hit it off.

Russian distributors are rougher, as long as the bottles are not frozen and cracked, anything else is acceptable. Distributors in Northern Europe are much more demanding, believing that some of the data of Xifeng canned food are not up to standard, and they need to improve the quality inspection standards of the factory.

Therefore, Yang Xin plans to build an export production workshop in Lu Province, and introduce production lines and quality inspection equipment to open up the European market in one fell swoop.

Guo Xiaolan and Song Qizhi disagreed with this plan, believing that spending too much money and the export market had always been unstable, and that perhaps one day the anti-dumping bill would be over.

Chen Tao also disagreed, she felt that she should make every effort to expand the beverage market and should not focus too much on canned food.

Zheng Xuehong, who is far away in the management branch of Lu Province, stood on Yang Xin's side this time and suggested the development and production of new canned varieties.

Zheng Xuehong said that he found a kind of white pear in Lu Province, with thin skin and thick flesh, juicy and no residue, and hung the so-called "tribute pear" in various provinces, and some people even called this white pear "fairy fruit". This kind of white pear is very cheap, only in the Yimeng market, not to mention sold to other provinces, even the local market in Lu Province is relatively rare. The reason is that the skin is thin and fragile, which is difficult to transport over long distances, and it is more suitable to build a local factory to make canned fruits.

However, countless canneries in Lu Province have ignored the white pear. Because after the white pear is peeled, it will turn black and yellow in a short time, and the appearance is ugly, just like the fruit made from bad fruit.

Zheng Xuehong suggested improving the production process to speed up the time from peeling to bleaching. Once the research and development of canned white pears is successful, it will inevitably beat the world's canned pears and dominate the global canned pear market.

Song Weiyang carefully read Yang Xin's plan and said with a smile: "Lao Yang and Lao Zheng are very good, and they have made great progress. ”

"You agreed?" asked Chen Tao.

"Of course I agree. Song Weiyang said.

Chen Tao said: "Didn't you say before that canned food belongs to the sunset industry, so there is no need to invest too much energy?"

"That's because there is no opportunity to enter the Western market," Song Weiyang said, "Those foreigners in European and American countries love canned food very much, and the sweeter it is, the more they like it." Not only canned fruits, but also vegetables and canned meat are popular, and they often open a bottle or two of canned beans as a side dish when they eat steak at home. If an American family doesn't have cans in the refrigerator, it means that the housewife of that family is not qualified. This is a huge consumer market, as long as you can gain a firm foothold, the annual profit of tens of millions is easy. ”

"Is that really the case?" Chen Tao was surprised.

Song Weiyang signed the plan and noted his opinion: agreed to transfer 15 million yuan to build an export workshop, and another 500,000 yuan for the research and development of canned white pears. You can contact French star Sophie Marceau and ask her to make a global endorsement for Xifeng canned food, and the 3-year speech fee must be pressed below 20 million yuan, and another celebrity will be invited if the price exceeds this price.

Sophie Marceau is ushering in the second spring of her career in recent years, and she is very influential in Europe, America and even Asia, and it is very cost-effective to ask her to endorse 20 million yuan.

This is the gap, Jiang Wen and Ge Wei are already top stars in China, and the 200,000 endorsement fee makes Song Weiyang feel expensive, and Sophie Marceau's 20 million endorsement fee is like picking up a bargain.

Song Weiyang is very grateful to those domestic counterparts who are engaged in crooked ways, and he actually wants to replace white sugar with saccharin. The cost of 1 yuan is compressed to 5 cents, and it seems that it has made a lot of money, but in fact, it is looking for death by itself, and it is cheap Xifeng canned food to find a good opportunity for export.

Not only foreign markets, but also domestic markets in Northeast China, Inner Mongolia, Xinjiang and Tibet, Xifeng canned food is estimated to be rejuvenated in winter.

Those small canneries will not change if they suffer losses, because the cost can be reduced too much, and the temperate and tropical markets are enough for them to eat, so why bother to make great efforts to stabilize the cold regions?

Of course, what is more funny about Song Weiyang is the performance of Yang Xin and Zheng Xuehong, one has turned his attention to the world, and the other can find new business opportunities in the ordinary. Even if they are released to stand on their own, it is estimated that they can make a career, especially Zheng Xuehong, who has made super fast progress.

At the same time, Song Weiyang is also reviewing himself, his thinking is still stuck in the 21st century, and he didn't expect that a so-called "Sino-foreign entrepreneur exchange meeting" can directly break through the overseas market - it's so amazing.