129 [Invitation]
Chen Tao personally drove a car, bringing a lot of things, and Song Weiyang could only ask Peng Shengli to go downstairs to help.
"What are you doing with canned lunch?" asked Song Weiyang, carrying a cardboard box.
"For you," Chen Tao said with a smile, "Fudan is still a famous school, and it is almost remote from Pudong." I was afraid that your food at school would not be good, so I brought some canned food, all beef, sardines and the like, which can supplement protein. ”
"The school has fresh meat and vegetables, who wants to eat this thing," Song Weiyang said, "Come on, you can put it in the dormitory and sell it slowly." ”
Chen Tao said angrily: "I'll send you canned food from afar, and you can't bear to sell it?"
"Okay, let's eat it slowly. Song Weiyang could only say.
Peng Shengli followed behind, also carrying a cardboard box, he didn't dare to look at Chen Tao squarely, this big goblin was too beautiful.
Just a few days ago, the buddies in the dormitory went to eat together, and I saw a man and a woman kissing halfway. Peng Shengli was shocked on the spot, dumbfounded, and finally spoke when he walked to the cafeteria: "Can you still kiss in school?"
This product probably hasn't even pulled a girl's hand, and there is a natural awe of beautiful women, and he will blush when he says a few more words in front of him.
Carrying the canned food into the bedroom, Song Weiyang said: "This is my roommate, Peng Shengli." Victory, this is my cousin, Chen Tao. ”
Chen Tao smiled and said, "Hello!"
"Hello cousin!" Peng Shengli hurriedly went to pour water, and he thought his cup was dirty, so he took a bottle of Xifeng iced tea.
Chen Tao originally planned to shake hands with Peng Shengli, but after waiting for a long time, he saw that the other party had been working blindly, and he didn't even meet his eyes, so he could only smile and say: "Classmate Peng is so simple." ”
Peng Shengli asked, "Does my cousin want to eat fruit?"
"No need," Chen Tao opened the cardboard box that Peng Shengli carried, "I didn't know what to bring to you, so I bought some pastime." ”
Peng Shengli saw that there were many song tapes and said with a smile: "Nie Jun definitely likes it, he loves to listen to songs the most." ”
Chen Tao took out a cassette tape, inserted it into the tape recorder on the table, and said: "This album was released some time ago, and it is very good." ”
Song Weiyang glanced at the packaging box, it was Wu Bai's "Ronin Love Song".
Moyan Records is probably pushing Wu Bai, and there are a lot of cool photos on the cover, maybe you want to package Wu Bai as an idol singer......
After chatting for a while, Chen Tao proposed to go out for a walk.
Song Weiyang accompanied her to stroll around the campus, introducing all the way, and from time to time passing students glanced at Chen Tao.
"Don't you ask about the situation in the factory?" Chen Tao said.
"It's just a branch factory, if you can't handle it, it's too boring. Song Weiyang said with a smile.
Chen Taojiao said angrily: "People still want to ask you for credit and let you praise you a few more words." ”
This girl was too active, but unfortunately Song Weiyang didn't want to eat the grass next to the nest, so she said casually: "Then you can invite credit and tell me about the situation." ”
Chen Tao said: "The original cadres in the factory bullied me as a woman, thinking that I was so foolish, respectful and obedient on the surface, but behind the scenes it was full of small actions. I was quiet for the first month, just praising and rewarding a few workers, and by the way, observing which ones really put their heart into their work. In the second month, I directly called the police and arrested the head of the procurement section, and the deputy factory director was so frightened that I was invited to dinner, and the director of the local police station accompanied me. The head of the procurement section will also be sentenced to at least three years, the evidence is conclusive, this bastard is too stupid, the finance is our people, he dares to eat kickbacks indiscriminately, and his appetite is not ordinarily big. The deputy director also has a role, but he has a lot of connections in the local area, and I can't do too much. ”
"So, how did you arrange that deputy factory director?" Song Weiyang said.
"In the future, he will be in charge of reception and outreach," Chen Tao said, "public security, fire protection, industry and commerce, water and electricity, women's federations, and disabled persons' associations...... Anyway, these government departments let him deal with it, that is, to accompany him to eat, drink and give gifts, he must be good at it, and he is not tired of it. I have evidence of him making money, and he doesn't dare to mess around. ”
"Can you easily get the evidence?" said Song Weiyang with a smile.
Chen Tao said: "I bought off his subordinates, gave him a few thousand yuan, promoted him, and then scared and scared, and said everything." Now the cadres of the important departments in the factory have been replaced by me, and they are all capable and reliable. I also fired more than a dozen workers, who did not dare to make trouble because the director of the police station had a good relationship with me. ”
"Not bad, not bad, worthy of praise," Song Weiyang said, "Shenghai Branch, you can wait until the Chinese New Year, and look for a good candidate for the new director during this time." ”
"Then what will I do after the Chinese New Year?" Chen Tao asked.
"We'll talk about that then. "Song Weiyang hasn't thought about it yet.
With the unremitting efforts of Xifeng and Sunrise, the overall market of iced tea, as a new beverage category, is growing rapidly.
The financial report for the third quarter of this year has come out, the total quarterly sales of the three canned products are 21 million yuan, and the average monthly sales have fallen to 7 million, and the canned food business is getting worse and worse. On the other hand, the sales of iced tea in September alone reached 26 million, although it is close to the limit as the weather cools, but as the market spreads more and more, this data still has room to rise.
Whether it is last year's canned food or this year's iced tea, the sales have exploded unimaginably, and some media have called Song Weiyang a "marketing genius".
But he knows his own affairs, and Song Weiyang understands the situation very well.
The highest monthly sales of Xifeng canned food is 40 million yuan, which is achieved during the Spring Festival through a large number of advertising and novel positioning, and advertising costs account for a large part of the cost. As soon as the Spring Festival passed, it immediately returned to its original shape, and with the serious phenomenon of following the trend, the independent business could not be done, and it was almost impossible for Xifeng canned food to sell anymore, and now it is a miracle to maintain a monthly sales of 7 million, which is enough to be proud of the canned food industry in China.
And what about iced tea?
The market is blank!
Seven of the eight major domestic beverage brands have died, Coca-Cola and Pepsi are still busy digesting the corpses of the seven major brands, and production and sales are in a state of chaos.
Robust's focus is on health care products, and it has been dazzled by high profits, and has no time to take care of the beverage business for the time being.
Jianlibao has developed to a bottleneck period, and the high-level collectives are at a loss, not wanting to develop new drinks, but feeling that they have been hit by health care products on the market.
Wahaha is keen to open up small county towns and village markets, and has not thought of attacking big cities for the time being.
This is the situation of China's beverage industry this year, a market as large as iced tea, except for Xifeng and Sunrise, there are no other companies to compete.
The development is beyond Song Weiyang's imagination, and this situation is almost impossible in the 21st century, and it can only be said that the business in the 90s is too easy to do. It is no wonder that in history, Sunrise can achieve an output value of 3 billion yuan in a few years only by selling iced tea.
"Focus Interview" said that Jiafeng Liquor's total assets are 600 million, but in fact, there is moisture, supporting 500 million, but it has been growing rapidly - it can be seen from sales. After being messed around by Zhong Dahua, the loss was so bad that he didn't even have 500 million.
Kexifeng Food and Beverage Company, in Song Weiyang's hands for only one year, has already been valued at 300 million, and I don't know how they calculated it.
Now there is a joke circulating in Rongping City: the director of the little Song factory works for one year, which is worth ten years of the old Song factory director.
In fact, Song Weiyang was able to mobilize less than 15 million yuan of company funds, and the rest of the money was used to expand the scale of production. Although there is no large-scale branch factory, due to the shortage of products, more than 10 production lines have been leased one after another.
There is also an increasing investment in advertising, and almost every provincial and important city station, as well as influential newspapers and magazines, can see the advertisement of Xifeng Iced Tea.
The slogan shouted by Yang Xin at the company's headquarters is that the sales of Xifeng iced tea this year will reach 200 million yuan (starting from May)!
Mayor Huang was crazy with joy, he hit the big luck and picked up the cheap, and he has a share of credit for the development of Xifeng.