Chapter 0636 Entering the luxury car market
In fact, whether it is the "Hongqi-Rolls-Royce joint model" or the "50th anniversary of the founding of the People's Republic of China special model", it is just the same Hongqi car, in the international and domestic markets of different names, in the international community by linking this car with Rolls-Royce, it is more conducive to the publicity of this Hongqi car and the recognition of consumers.
As for the country, this car as a gift to the 50th anniversary of the founding of the People's Republic of China, from the feelings, it is also easier for domestic car enthusiasts to accept, after all, this car is of historical significance for China.
"In addition to the design and production process, we can use the existing resources of Rolls-Royce, in terms of sales, can we also use the sales resources of Rolls-Royce cars?" Li Mingzhe thought about it seriously, and then looked at Zhou Jingming and asked.
If Hongqi Sedan can successfully enter these groups with the help of Rolls-Royce's sales resources, then Hongqi Sedan will soon be able to become an option for upper-class people to buy a car like Rolls-Royce and Bentley Cars.
"This can be there. Zhou Jingming smiled and nodded, "All in all, since Rolls-Royce Motor Cars has been merged into our Tianming Group's luxury car Co., Ltd., all the resources related to Rolls-Royce can be used on Hongqi cars." ”
Now the full set of Rolls-Royce car technology and all the production workshops are all owned by Tianming Group, which is why Zhou Jingming can be so confident to Li Mingzhe to say this, with BMW transferring V12 engine technology to Tianming Group, all the core technologies of Rolls-Royce are in the hands of Tianming Group, Zhou Jingming can use these technologies in this Hongqi car as he likes.
"If you really want Hongqi sedan to enter the upper class of European and American society, in addition to using Rolls-Royce's sales resources, I also have a suggestion, you can start with the British royal family. Zhou Jingming thought of this, and hurriedly said to Li Mingzhe and Chen Dongsheng.
Rolls-Royce Motor Cars has always been a special car for the British royal family, and the production workshop in Crewe has a history of more than 50 years of customizing cars for the British royal family. Although the British royal family does not have any real power, it is a symbol of the British country, especially the Queen of England, as the unified head of the Commonwealth countries, once the Queen of England can ride in the red flag car in public, this is definitely the best advertising opportunity for the red flag car.
"The British royal family?" Li Mingzhe couldn't help frowning when he heard this, "The key is how to break into the British royal family?"
"This is simple, the Queen of England is not the head of state of the United Kingdom, wait until the Queen's birthday celebration, or the celebration of the dozens of years of accession to the throne, or find a random reason, in the name of our country's central government, to give the Queen of England a co-branded red flag car, isn't that okay!" Zhou Jingming said with a smile.
There are many important days in the Queen of England every year, as long as the Hongqi-Rolls-Royce co-branded car can be developed, just find a reason to give one to the Queen. Once the Queen of England uses this car, the rest of the British royal family will inevitably follow suit.
As long as the Hongqi car can become popular among the British royal family, the rest of the upper-class people in Europe and the United States will definitely follow suit, and when the time comes, the international popularity of the Hongqi car will inevitably be greatly enhanced.
If it really doesn't work, Zhou Jingming can also use the name of Tianming Group to give this Hongqi sedan to the British royal family, anyway, every year the British royal family will customize a certain number of cars from Rolls-Royce, and Zhou Jingming can always find an opportunity to "offer hospitality".
"Xiao Zhou's proposal is very good, since our Hongqi sedan is mainly aimed at high society, then starting with the British royal family is indeed the best way. Chen Dongsheng on the side also nodded with a smile.
"Starting from the British royal family, is just one of the means, Rolls-Royce has many sales channels in Europe and the United States, which is a little bit of accumulation as a century-old car giant, anyway, this 50th anniversary special edition of the Hongqi car, it will be handed over to Rolls-Royce to design and promote, I promise to enter the 21st century, let the light of the Hongqi car shine throughout Europe and the United States!" Zhou Jingming said confidently.
With the current influence of Tianming Group in Europe and the United States, coupled with the popularity of Rolls-Royce, as long as the performance of the newly designed Hongqi sedan is good enough, there will definitely be no shortage of consumers who pay for this car.
"Centennial Giant...... When will such a car brand appear in our Chinese automobile industry? When Li Mingzhe heard this, he couldn't help but say with emotion.
"It will be soon, I assure Minister Lee. Zhou Jingming smiled and replied very firmly.
Immediately afterwards, the three of them had a series of discussions on the development of Hongqi sedan, involving all aspects of the design and sales of this car.
"By the way, shouldn't this car be named, can't it be called the 50th anniversary of the founding of the People's Republic of China special model or the Hongqi-Rolls-Royce joint model, this name is too long. As he spoke, Chen Dongsheng suddenly thought of this question, so he asked with a smile.
"Let's call it Hongqi R50. Li Mingzhe suddenly raised his head and said with a smile.
"Minister Li's name is good, R stands for Rolls-Royce, 50 stands for the 50th anniversary of the founding of the People's Republic of China, it can be said that it has the essence of both propaganda slogans, as the name of this car, it is indeed the best. Zhou Jingming thought seriously for a moment before speaking.
After listening to Zhou Jingming's explanation, Chen Dongsheng also nodded again and again, the name "Hongqi R50" given by Li Mingzhe is indeed very suitable.
"Since we are working with Rolls-Royce engineers to develop this Hongqi R50, should we send Hongqi engineers to the UK, or should we let Rolls-Royce automotive engineers come to us?" Chen Dongsheng continued.
"Let the Rolls-Royce engineers come to China. I am going to set up a luxury car production base in Spring City, this production base integrates R&D and assembly, and in the future, I want to set up the headquarters of Tianming Luxury Car Co., Ltd. in Spring City, and the new Rolls-Royce and all luxury cars designed by our Tianming Company will be produced in Spring City. Zhou Jingming replied with a smile.
Since Tianming Group has been divided into six subsidiaries, it is impossible for Zhou Jingming to put all the subsidiaries in Shencheng and Chuncheng, which were built by Zhou Jingming as a luxury car production base from the beginning.
Now that Tianming Group has successfully acquired Rolls-Royce, all the conditions for the development of luxury cars are in place, so in the next step, Zhou Jingming plans to enter the luxury car market.
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