After Zhou Jingming came to the mechanical engineering department, he soon met Li Mingzhe and Chen Dongsheng.

"If you don't come to us again, Lao Chen and I will have to fly to Shencheng to find you. As soon as he saw Zhou Jingming, Li Mingzhe joked with a smile.

"Minister Li, Director Chen, I'm really embarrassed, I originally wanted to go to Yanjing to report to you on the day I returned to China, but on the company's side, there are really some things that have to be dealt with, plus I was busy with the adjustment of the company's internal organizational structure a few days ago, so it was delayed, and I hope the two leaders will not be surprised. Zhou Jingming hurriedly explained.

Some time ago, the successful acquisition of Rolls-Royce was able to support the domestic side for itself, especially the statement of the Ministry of Foreign Affairs, which caused great external pressure on BMW and indirectly prompted the peace talks between BMW and Tianming Group.

Therefore, Zhou Jingming has never dared to forget his commitment to Li Mingzhe, and the development of Hongqi car is not only the wish of the country, but also Zhou Jingming's long-cherished wish.

"Minister Li is joking with you. We already know the news of the changes in the internal structure of your Tianming Group, and subdividing the company's current business into various modules is indeed very beneficial to the future development of Tianming Company. Chen Dongsheng said with a smile on the side. He has experience in business management, so he understands a series of measures after Zhou Jingming returned to China.

"I don't know as much about the changes in the organizational structure of enterprises as you do, but the measures you made in Britain some time ago have given us China a long face, especially the sanctions against BMW, and they have even more to promote our country's prestige! Our Chinese enterprises will have the backbone of Tianming Company in the international market in the future, and they must not easily compromise with foreign companies. When Lee Ming-che thinks of the series of events that happened when he bought Rolls-Royce, he still feels excited.

This can be said to be the largest and most influential cross-border M&A by Chinese enterprises so far, which shows China's comprehensive strength and the improvement of its international status on the other hand.

"If it weren't for Minister Li and the leaders who supported me behind me, to be honest, I wouldn't have successfully acquired Rolls-Royce so easily. Zhou Jingming replied, Zhou Jingming said this, not to compliment anyone, Li Mingzhe and others to their support, first of all, reflected in the satisfaction of funds, without Li Mingzhe's help, Zhou Jingming could not raise a billion funds in a short period of time, if you can't even raise funds, there will be no follow-up at all.

In addition, in the process of acquisition, whether it is the use of the power of the banking system or the resources of the diplomatic department to support Tianming, these have a positive effect on the successful acquisition of Rolls-Royce by Tianming.

"Well, there is no need to say more polite words, our Chinese automobile industry, it is not easy to have a potential enterprise like Tianming Company, and the country is naturally willing to cultivate it. Li Mingzhe smiled and waved his hand, and then continued, "Since you came to us this time, you must have any ideas about the development of Hongqi cars, tell me and Lao Chen first?"

Speaking of work, Zhou Jingming couldn't help but straighten his face, and then looked at Li Mingzhe and Chen Dongsheng, " Minister Li, Director Chen, this time the country's request to us is to promote Hongqi car as a luxury car brand to the world, this point, just rely on our own behind closed doors, it will definitely not work, because a luxury car, is needed through the accumulation of history, to slowly get the recognition of consumers, although Hongqi car has a history of nearly 50 years, but for various reasons, did not appear in the world, resulting in the international popularity of this car is not very high. ”

For what Zhou Jingming said, Li Mingzhe and Chen Dongsheng nodded thoughtfully, Hongqi was originally designed, that is, it was defined as a special car for national leaders, which led to a very small audience for this car in China, and in the world, Hongqi cars rarely have the opportunity to appear, resulting in this model that is benchmarked against Rolls-Royce, there is almost no popularity, and the two reasons together have caused the dismal sales of Hongqi cars.

If it weren't for Zhou Jingming to open up a sub-brand for Hongqi Car, so that Hongqi Dongfeng Car was successfully exported to the European and American markets, the situation of Hongqi Car at this stage would only be worse.

But after all, Hongqi Dongfeng is only an entry-level car, and it is still far from the definition of a luxury car, so although the year before last, FAW Hongqi wanted to use the popularity accumulated by Hongqi Dongfeng in the European and American markets to enter the European and American markets when Hongqi high-end models were also introduced, but found that consumers did not buy it at all, and in a month, they did not sell one!

Because they have never seen a high-end car from Hongqi, consumers in Europe and the United States will not be willing to spend hundreds of thousands of dollars to buy a high-end car that they have never heard of.

Therefore, a month later, FAW Hongqi dispelled such an idea and withdrew from the European and American markets in a gloomy manner, which is what we have now.

"We all know what you just said. The last time you came to me, you told me that you could use the Rolls-Royce car brand to enhance the international popularity of Hongqi cars, how did you do it?" Li Mingzhe looked at Zhou Jingming and asked.

"My idea is that a joint development team will be formed by Rolls-Royce and FAW Hongqi's automotive engineers to jointly design a Hongqi-Rolls-Royce co-branded car, or it can also be called a special Hongqi sedan for the 50th anniversary of the founding of the People's Republic of China。 ”

Zhou Jingming paused, and then continued, "In terms of production process, I can also use the production process of Rolls-Royce in the production of this Hongqi car, and the subsequent development of related models can also be transformed accordingly according to the production process of Rolls-Royce. ”

Hongqi-Rolls-Royce co-branded?

A special edition for the 50th anniversary of the founding of the People's Republic of China

After hearing these two names, Lee Ming-che was also interested at once.

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