Chapter 0712 The Expanding Tianming Group

|||->-> Three days later, under the joint witness of both parties, Zhou Jingming, on behalf of Tianming Group, officially signed the acquisition agreement with Artioli for Bugatti, that is, from now on, the Bugatti brand will officially belong to Tianming Group.

The entire acquisition process lasted about five days to complete, one is willing to fight and one is willing to suffer, this acquisition is probably the fastest acquisition in the history of the automobile industry.

On the morning of the signing of the acquisition agreement, Tianming Group issued an announcement to officially announce the acquisition of Bugatti by Tianming Group.

"After friendly negotiation with Mr. Artioli, the chairman of Warwick Company, our company has reached an agreement on the acquisition of the Bugatti brand, Bugatti as a world-famous supercar brand, we believe that under the care of Tianming Group, Bugatti will create more brilliance. ”

The end of the year is approaching, and the entire international automobile industry is still in a calm mood, but the announcement of Tianming Group has set off a heated discussion in the international community, adding a fun to the dull international automobile industry.

Less than two years have passed since Tianming Group acquired Rolls-Royce, and Tianming Group has carried out a second corporate merger, and this time the acquisition target is still the supercar brand.

After the acquisition of Rolls-Royce, Tianming Group released the Yanhuang sedan in the second year, a luxury car, this time the acquisition of Bugatti, does it mean that Tianming Group is about to develop its own supercar?

"Year-end blockbuster: Tianming Group acquires the supercar brand Bugatti!"

"Tianming Group: Bugatti's true son?"

"Tianming Group intends to enter the supercar market?"

…………

As soon as the news of Tianming Group's acquisition of Bugatti came out, the major automotive media seemed to be celebrating the New Year in advance.

Although compared with the initial acquisition of Rolls-Royce, this time the acquisition of Bugatti, Tianming Group did an extremely secretive job, and it was not announced to the public until after the agreement was signed, but this did not affect everyone's attention to this matter.

The major automakers, which are competitors of Tianming Group, also reacted differently to this matter after the news spread, and among them, Volkswagen was the most surprised, because after Rolls-Royce, Tianming Group once again took the lead and snatched the object they wanted to acquire.

Volkswagen headquarters, Germany.

To be honest, after hearing the news at first, Volkswagen President Piëch thought it was onion news, after all, 1997 was about to pass in a few days, and who would make a corporate acquisition at this time. What's more, the acquisition of Bugatti is such a big thing, why hasn't there been even a little news before?

But after seeing the announcement of Tianming Group and the reports of many media, Piëch had to admit that Bugatti was really acquired by Tianming Group!

In fact, Piëch has always been interested in acquiring several supercar brands in order to expand Volkswagen's territory in the automotive field, and the list of acquisitions in his heart includes the Bugatti brand, and Bugatti is the brand that Piëch most wants to acquire!

In his opinion, Bugatti's concept of pursuing the ultimate in speed is completely in line with his positioning for supercars, so the acquisition of Bugatti has become one of the corporate mergers he wants to complete the most.

In particular, Bugatti has been in a state of bankruptcy in recent years, providing an excellent opportunity for Volkswagen to acquire Bugatti, which was originally planned by Piëch, and as soon as this year is over, the acquisition of Bugatti will be put on the agenda next year.

But he never expected that before he even had time to raise this matter on the board of directors, Bugatti had been quietly acquired by Tianming Group!

"Last time it was Rolls-Royce, this time it was Bugatti, why was the acquisition target I fancy always preempted by the Tianming Group?" Piëch was very puzzled as he held the newspaper that had just been printed today.

Could it be that Volkswagen has the eyeliner of Tianming Group within the company, otherwise Tianming Group just hit Piëch's lifeline, but Piëch never told anyone that he wanted to buy Bugatti.

"No, the remaining acquisition targets must be contacted as soon as possible. Piëch suddenly felt uneasy in his heart, so he hurriedly called the secretary, "Inform me that the board of directors will be held in the afternoon, and I have important things to announce." ”

Piëch always felt that the target of Tianming Group this time would not be only Bugatti, and the next target was likely to be his own eye!

At this time, Zhou Jingming, who signed the acquisition agreement with Artioli, returned to the hotel immediately after attending the dinner that day, and then called Zhao Ke, who was in Italy at this time.

In the past few days, Zhou Jingming and Zhao Ke have talked on the phone once a night to facilitate Zhou Jingming to grasp the information on the acquisition of Lamborghini in a timely manner.

Compared with Bugatti, which has been bankrupt for many years, although Lamborghini at this time is not operating well, it has not really gone bankrupt, and its current situation is very similar to Rolls-Royce at that time, and at this stage Lamborghini is owned by Chrysler Corporation of the United States.

Although Chrysler is one of the three major automakers in the United States, and even surpassed Ford Motor in scale to become the second largest automaker in the United States, in the late nineties, Chrysler was very dismal because of the single model produced and the lack of innovation, and the gap between Chrysler and GM and Ford was getting bigger and bigger.

It wasn't until 1998 that Daimler-Benz extended a helping hand to Chrysler, and the two groups announced a $38 billion merger to form DaimlerChrysler AG, which became the largest business combination in the history of the automotive industry, thanks to which the newly formed DaimlerChrysler became the second largest automaker in the United States and the fifth largest automaker in the world.

However, at this time, Daimler-Benz had not yet merged with Chrysler, and in order to alleviate the current company's operating crisis, Chrysler was eager to sell the company's non-performing assets, and Lamborghini was one of the targets of his sell-off.

"Senior brother, how are you talking over there? Why don't I go over again?" After the phone was connected, Zhou Jingming asked directly.

After receiving the letter of intent for the acquisition of Tianming Group, Chrysler did not directly agree to this offer like Artioli, but wanted to follow the example of Wix Group and let Tianming Group increase the offer, so the two sides have been negotiating until now, Bugatti has been officially announced, and Lamborghini has not made substantial progress.

"I've already given them a new offer, and tomorrow we're going to the United States to meet with Chrysler's top management, and I'm not sure what the outcome will be, but looking at Chrysler's attitude, it seems that he wants the lion to open his mouth. Zhao Ke on the other end of the phone said with some concern.

Zhou Jingming handed over the acquisition of Lamborghini to him, but he has not been able to win it until now, and Zhao Ke really felt a little annoyed in his heart.

"In this way, you don't have to go to the United States, just tell them that if you don't accept this offer, then we will give up directly, and there is no need to entangle with them. Zhou Jingming said immediately.