Chapter 0711 Take Bugatti

In 1990, Bugatti, which had been out of production for many years, was bought by the Italian industrialist Artioli and rebuilt the Bugatti company in Italy, but it didn't take long for Bugatti to close down again in the second half of 1995 and has not been put back into production until now.

The reason why Zhou Jingming set the place of negotiation for the acquisition was Molesem, France. Not in Italy, mainly because Bugatti's original headquarters was located here, and once Tianming Group successfully acquired Bugatti, Zhou Jingming thought about moving Bugatti's R&D center and production base back to Morseim, so Zhou Jingming thought of negotiating here.

Of course, as after the acquisition of Rolls-Royce, Bugatti and Lamborghini will also achieve domestic production in the future, and will place the factory in Spring City, but this is a matter for the future, and the top priority is to sign the acquisition agreement as soon as possible.

Frankly speaking, the purchase price given by Tianming Group is already very high, not only exceeding Artioli's original purchase price, but also being able to sell Bugatti and end one of his thoughts.

From the acquisition of Bugatti in 1990 to the present, although Artioli has invested a lot of money, Bugatti has never brought him the desired return, especially after the discontinuation of production in 1995, Bugatti is in a situation where no one cares.

It's not that no one persuaded Artioli to wait a little longer and sell at the price, or at least he could fight for it with the Tianming Group, but Artioli was also worried about the long nights and dreams, and the Tianming Group has always acted resolutely, and if he missed this big wrong, he doesn't know how long he will have to wait before a second company is willing to take the bait.

That's right, in Artioli's view, the companies that are willing to buy Bugatti at this time are all wronged, and only those who have experienced it know that a supercar brand like Bugatti is a bottomless pit that burns money!

Since Tianming Group is willing to acquire Bugatti, Artioli will not miss this opportunity, so on the evening after receiving the letter of intent from Tianming Group, he came to Molesem, France, waiting for the arrival of Zhou Jingming and others.

After a day's rest, Zhou Jingming met Artioli himself, the current chairman of the Wappe company, in a local estate in Morsem, who is in his fifties this year.

This is the first time Artioli saw Zhou Jingming himself, for this young man who shocked the entire international automobile industry, Artioli heard countless legends about Zhou Jingming, the current scale of Tianming Group, has long exceeded the Wope company, after seeing Zhou Jingming himself today, so that Artioli suddenly gave birth to a kind of "heroic old" feelings.

"Mr. Artioli must have read our letter of intent to acquire, so I won't go around the bush, I don't know what your company thinks of this offer from our Tianming Group?" After a while of greetings between the two sides, Zhou Jingming asked with a smile.

"Frankly speaking, I am very satisfied with Mr. Zhou's offer, and I also believe that Bugatti will create another brilliant future in Mr. Zhou's hands. Artioli responded with a smile.

"So you mean that you are willing to sell Bugatti to us?"

"Why not?" Artioli smiled, "If Mr. Zhou is willing, in just a few days, we can sign a formal acquisition agreement, what do you think?"

Zhou Jingming and Xu Weidong glanced at each other, this is too simple, right?

"Could it be that Mr. Artioli is not waiting, and perhaps there will be a better offer?" Zhou Jingming said half-jokingly.

If it takes a few more months, or if Artioli makes the announcement before the two sides sign the agreement, then Volkswagen is likely to join the fray, which will inevitably lead to competition, and the price of the Bugatti will naturally rise.

However, Artioli shook his head, "Although our Wope company is not as good as the Weeks Group, but we also know the importance of integrity in business, since I am willing to meet with Mr. Zhou today, it means that the acquisition of Bugatti is a foregone conclusion, and I will not accept any other offers, if Mr. Zhou does not believe me, we can sign a formal acquisition agreement tomorrow." ”

Artioli thought that Zhou Jingming was testing them, so he hurriedly said that Bugatti's risk was too great, and Artioli was unwilling to wait any longer.

"Okay, Mr. Artioli is so refreshing, then I won't say much, on behalf of Tianming Group, I wish our two companies a happy cooperation. Zhou Jingming stretched out his right hand and said to Artioli with a smile.

"It was a pleasure to work with. Artioli shook Zhou Jingming's hand and responded with a smile.

In this way, Zhou Jingming almost did not have any trouble, and reached an agreement with Artioli, and the two parties agreed that a formal acquisition agreement would be signed three days later.

"Jingming, you said that it was so easy to talk about it, would there be fraud?" On the way back, Xu Weidong said with some suspicion.

The other party didn't even raise the price any further, nor did he put forward any additional requirements, so he happily accepted the first offer of Tianming Group, how could it be so easy to acquire?

"What can you fry?" Zhou Jingming smiled helplessly, "As soon as the contract is signed in three days, everything will be over." ”

"But when we bought Rolls-Royce, it wasn't that simple. Xu Weidong still felt uneasy.

"The acquisition of Bugatti this time is still different from our first acquisition of Rolls-Royce, although Rolls-Royce has lost money again and again, but everything is running normally for the company, but Bugatti is different, the company has been closed down for almost three years, and there is not even a normal factory, to put it bluntly, Artioli just sold Bugatti's trademark and car manufacturing rights to us this time, without any physical assets,"

Zhou Jingming paused, and then continued, "More importantly, BMW and Volkswagen clearly stated that they were also interested in Rolls-Royce, that is, the Wix Group has a choice, and Bugatti, so far there is only one offer from our Tianming Group, in exchange for you are Artioli, do you negotiate with me directly, or hold Bugatti in your hand and wait for a better offer?"

"It's a lot more complicated than selling. Xu Weidong shrugged his shoulders, "But it's good to negotiate, why do I care about these things when I'm idle." However, this Italian is much thicker than the previous Englishman, and the British have negotiated it, and they can regret accepting BMW's offer. ”

Zhou Jingming smiled, "What is unkind, they are all vested interests, I dare to guarantee that if there is a higher offer than us in front of Artioli now, he will definitely waver, even if he does not accept the other party's offer, he will make some additional requirements with us, the businessmen on the European side are not as kind as we think." ”

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