Taobao, a C2C product whose name is full of e-commerce atmosphere, is the king of the domestic e-commerce field in the world of Li Mu's previous life. Pen, fun, and www.biquge.info

However, if you look back at the development history of all 2C (to-customer) e-commerce websites for ordinary consumers in China, it can be found that before Taobao started, domestic e-commerce has been on the rise for several years, Taobao is not the earliest, and it is not even the first batch of 2C platforms to conduct business in China.

Excellence.com, eBay.com, Dangdang.com, 8848 are all developing, but they were cut off by Taobao in 2003, a big reason is Taobao's advanced strategy and precise positioning, B2C cost is too high, it was excluded from the initial stage at the beginning, B2C does not have a strong market and supporting support, C2C's big brother eBay is still trying every means to extract transaction shares from users and merchants, Lao Mei is accustomed to the commission market, but does not understand the mentality of the Chinese people, so that sellers complain about the platform.

When eBay racked its brains to prevent buyers and sellers from contacting and ensuring that commissions were collected normally, Taobao directly announced at the beginning that it would be free for buyers and sellers forever, because Taobao's development positioning is to increase scale, while eBay's positioning is to increase revenue, and the strategic positioning between the two is 108,000 miles away.

After Taobao used this strategy to circle a large number of users, with high-investment promotion and marketing, Taobao's traffic increased rapidly, and then the emergence of Alipay completely dispelled all the doubts of users about online shopping, completely stimulated the national demand for online shopping, and achieved its own rapid take-off.

Li Mu doesn't think that he can be compared with Boss Ma's far-sighted and eloquent big fool, so he is not ready to make any demon moths, his Taobao positioning is almost the same as Boss Ma's Taobao positioning.

At the dinner table, Li Mu told Senior Brother Liu little by little about the core of Taobao that he planned, and when he summed it up, it was just three points.

First, stick to C2C

Second, insist on being free

Third, do a good job of supporting support;

Supporting support includes publicity, promotion, product development, ecological construction and other supporting elements.

Brother Liu has recently studied a lot of e-commerce books and cases, and basically agrees with Li Mu's positioning, he himself also feels that the cost of B2C is too high, the limitations are too great, and the initial stage is more suitable to be a platform for both buyers and sellers, and when he grows to a certain scale, he will become a seller and turn to B2C.

If the concept is the same, it will be better to do it later.

Li Mu said: "The most important thing in the early stage of Taobao is technology and operation, Senior Brother Liu, after the establishment of the company, you must do your best to build a strong operation team, and recruit elites at all costs." ”

Senior Brother Liu nodded and said, "Don't worry about this, I have a lot of alumni resources in our National People's University alone, and with social recruitment, elites are not a problem." ”

Li Mu does not doubt this, he is more connected than himself, he has been working for so many years, and his judgment and control of people should be much stronger than himself, he is a bullish bug, and he is a bullish exe, and he must be much stronger than himself in terms of execution.

Li Mu said: "Once we start to do this, I will tilt all my resources in, I will bring in the users of Makino Technology, I will take out the channels of Alipay, and I will also find a way to integrate Yiting.com and Baofeng Entertainment, and what you have to do is to lead the team and complete every stage of the task we have formulated as quickly as possible." ”

There is one thing Li Mu has not yet said, after YY is launched, he wants to integrate YY, Taobao will not develop a new communication tool, embedded YY, so that YY becomes Taobao's native instant messaging system, which not only avoids duplicate development, brother product fights, but also can promote the development of YY greater.

It is equivalent to the integration of the current Ali Wangwang and QQ.

YY is still highly confidential, Li Mu personally asked all employees to keep it secret at the high-level meeting of Makino Technology, and he naturally can't disclose it to the outside world, including Senior Brother Liu.

Senior Brother Liu said: "I will definitely go all out. ”

Li Mu said: "Then in the past two days, you will work hard to run the company registration and the office building site selection matter, and then start to be busy recruiting, find a legal counsel to draw up a contract, let's sign the contract first, and then I will take five million out to register the company, and when the company is successfully registered and the company account is opened, I will immediately call in the remaining four million, and your one million will also be called in after the successful registration." ”

Liu Qidong knew that Li Mu's financial resources were far stronger than his own, so he didn't say much, and readily agreed to Li Mu's suggestion.

Next, the two talked about some other details.

For example, the name of the company is to be registered as Yanjing Taobao Network Technology Co., Ltd., the company is located in the Zhongguancun area, and the target scale in 2003 is to have more than 100 employees, so the office area should not be less than 1,000 square meters.

Liu Qidong has an unusually strong entrepreneurial enthusiasm, so Li Mu entrusted him to handle these things, and he began to arrange for the development team of Muye Technology to allocate part of the manpower and energy to develop the front and back office of Taobao after YY was launched.

and Fang Xudong, who is far away in Silicon Valley in the United States, after he returns to China and arrives, this matter will basically be completed.

After eating and drinking, and the most important thing is to chat, Liu Qidong was smiling, like a college student who had just graduated and found a satisfactory job, and his heart was so excited that he couldn't help himself.

Before he knew Li Mu, he felt that he was quite successful, he was born in the countryside of the northern part of the Soviet Union, was admitted to the National People's Congress, and created a million fortunes in a few years after graduation, he could be regarded as a small and accomplished talent anywhere, but compared with a monster like Li Mu, he felt that he was indescribably small.

Now, he has left his boat and got on Li Mu's big boat with one foot, and he can finally look forward to a longer future tomorrow.

After the three of them had dinner and said goodbye in the parking lot, Liu Qidong and his girlfriend Gong Xiaojing returned to the car, seeing that Li Mu's car left first, but he didn't start the car, and he hadn't even inserted the key into the keyhole, Gong Xiaojing beside him couldn't help but ask him: "What's wrong, what are you stunned about?"

Liu Qidong glanced at her, his eyes were full of excitement and love for Gong Xiaojing, he smiled and said, "I'm so excited, I'm afraid that my hands will shake and I won't be able to drive well, let me calm down for a while." ”

Gong Xiaojing also looked at him with tender eyes, his eyebrows were affectionate, and he smiled coquettishly: "Then you can calm down quickly, I have to go home at eleven o'clock at the latest, and I have less than two hours to go to your place to accompany you......"

"Really... Really?" Liu Qidong's expression was even more pleasantly surprised.

Gong Xiaojing nodded and said shyly, "What are you lying about?"

Liu Qidong rubbed his hands vigorously and said excitedly: "Let's go, let's go......"

……

The news of Chen Wan's audition on Shonan Satellite TV was not hidden on Shonan Satellite TV.

After all, "Happy Camp" is the trump card program of Shonan Satellite TV's entertainment variety show at the moment, and the interview for this show has confirmed a new host, and this secret is difficult to keep all the time.

First, people inside Shonan Satellite TV learned the news, and then the news spread in the industry.

The radio and television industry is actually a very small industry, especially in the satellite TV circle, there are dozens of satellite TV stations in the country, and tens of thousands of front-line employees are full, which is not as many taxi drivers as Yanjing City, so it is expected that the news will spread quickly.

People from other stations are not surprised by this news, it is a fact that Chen Wan is very popular, and she has not had a chance to appear on Yanjing Satellite TV, once it really starts to be exposed, her popularity will definitely rise rapidly, although her qualifications are insufficient, but her popularity is enough to make up for it, and it can be regarded as worthy of the show "Happy Camp".

Moreover, anyone with a discerning eye can also see from it that she is being suppressed in Yanjingtai, in this case, anyone will choose to leave and find another job.

It's just that when the news was transmitted back to Yanjing Satellite TV, it caused an uproar in Taiwan.

For these ordinary employees who have been enduring internal high pressure and the poison of the bureaucratic system, Chen Wan has almost become a hero-like figure in their eyes, after being suppressed and treated unfairly on Yanjing Channel, and resigning in anger, she immediately got an offer from Shonan Satellite TV, and she is also the official host of "Happy Camp", the gap is so big that it is staggering; the slap in the face effect is at its peak; and the inspirational effect is also surprisingly good.

The abandoned son who can't get a chance to appear in the second-tier satellite TV station has become the host of the top first-line satellite TV station and the top program, what could be more perfect than this?

The employees were excited and talked about it as a talking point, but the leadership was extremely angry about it, and Chen Wan's counterattack was equivalent to slapping them left and right in the face.

As soon as several leaders heard the news, they began to communicate with the leaders who could be contacted by Shonan Satellite TV, trying to get Shonan Satellite TV to give up Chen Wan through a little influence in the industry, so as to ban Chen Wan.

At the same time, when Ma Weiwei heard the news, she was so angry that she didn't eat for a day, Chen Wan was a pawn under her hands, and now when she turned over, her height was much higher than herself, and she was a little intern who had just debuted and went to host "Happy Camp" in a blink of an eye, she has been struggling for several years, and her body has been struggling with Zhanyun for several years, and she just hosted the last "Extraordinary Interview" with very average ratings, why?

There have always been people gossiping in the station, saying that they have been suppressing Chen Wan to prevent her from appearing on the camera, and now Chen Wan has counterattacked, isn't it also her own face? The most annoying thing is that I don't know who spread these things on the Internet, and now the people who follow Chen Wan in the post bar know about it, and the bar friends of "Happy Camp" and Chen Wan are going crazy, and they are crazy to celebrate Chen Wan going to "Happy Camp" The good news, and even the owners of the two bars also applied for two stickers to become friendly stickers, and within a day, dozens of millions of people expressed their expectations and blessings for Chen Wan to join the "Happy Camp" in the sticker bar.

Forget it, the key is that there are a handful of netizens scolding Ma Weiwei in the "Happy Camp" post bar and Chen Wan post bar, and there are even a large number of netizens who keep posting and scolding her in Ma Weiwei's post bar.

Ma Weiwei went to see her post bar, there were few fans in the first place, and now those fans have also defected, and they have condemned themselves in the post bar, some people said: "I never thought Ma Weiwei was such a villain." ”

Some people also said: "Ma Weiwei, this woman's jealousy is too heavy, she has suppressed Chen Wan for so long and has not let her appear on the camera, now it's okay, Chen Wan is about to go to "Happy Camp", she must be ashamed to find a crack to get into." ”

These words are reasonable, but the words used in more posts make Ma Weiwei angry.

For example: "Ma Weiwei is not good-looking at all, she is 108,000 miles worse than Chen Wan, she is so ugly and deliberately presses others, it's really fucking shameless!"

"Ma Weiwei suppressed and didn't let Chen Wan appear on camera, and the leaders of Yanjingtai didn't even care, it was clearly towards Ma Weiwei, I don't know if Ma Weiwei, a slut, has any ulterior secrets with the leaders of Yanjingtai!"

"I bet that Ma Weiwei's watch is the special car of which leader in the station!"

"Maybe it's a bus for leaders!"

"Damn, I'll never watch a show with Ma Weiwei again, this ugly!"

Immediately afterwards, Ma Weiwei was still in the Yanjing Satellite TV post bar, and found that a large number of netizens posted protests, saying that she would not watch it if she was there, and that she would not be able to tolerate it.

Seeing so many people attacking her, Ma Weiwei was almost about to collapse, she never thought that she deliberately pressed Chen Wan, which would cause such a big backlash, which made her angry and even more panicked, for fear that these netizens would continue to attack her and make her popularity drop to the freezing point.

At 9:10 p.m. that day, her latest recording of "Extraordinary Interview" was broadcast, and she had been waiting for the ratings data in the station, and in the first five minutes of the broadcast, the staff fed back real-time national ratings data, and the ratings of "Extraordinary Interview" dropped from the previous average of 0.23% to 0.18%, a surprising decline.

At fifteen minutes, the ratings fell again, to 0.15%, such a big shock, it was the first time in Yanjing Satellite TV's variety show, and the stunned Ma Weiwei knew that netizens on the Internet were boycotting themselves, and hundreds of thousands of people had already participated in it, Ma Weiwei's heart instantly sank into the ice cellar, and she panicked to the extreme.

That night, Ma Weiwei fled from the TV station like crazy, and the first thing she did was to call Zhanyun in private, crying and shouting that he would do everything possible to ban Chen Wan, and never let her go to "Happy Camp", it is best to put pressure on Shonan Satellite TV as soon as possible, so that Shonan Satellite TV gave up hiring Chen Wan as the host of "Happy Camp", and immediately came out to refute the rumors.

Ma Weiwei said this, why don't Zhanyun want to? Not only him, but the first and second leaders in the stage all think so, but the truth is not as beautiful as imagined.

Zhan Yun's voice said gloomily: "The director has privately contacted the leader of the other party and said his appeal, but the leader of the other party has been playing tai chi, saying that it is inconvenient for them to interfere in this kind of thing, otherwise it will have a bad impact in the station, and it will be pushed to other people, and the director of the station found other responsible persons, and the other party said that the meaning of the station could not be violated, and also said that the contract had been given to Chen Wan......"

Speaking of this, Zhan Yun sighed and said: "In my opinion, if you want to stop Chen Wan from going to Xiangnan Satellite TV, this matter is basically no fun, and now the news that Chen Wan is going to join "Happy Camp" has gone viral on the Internet, and Xiangnan Satellite TV will definitely be more reluctant to let go after seeing Chen Wan's influence." (To be continued.) )