Chapter 134: Industry Dominance
Plus three mobile phones, one of the many mobile phone manufacturers in Xia Kingdom.
In the competitive mobile phone market, plus three mobile phones have to find another way out in the challenges and opportunities.
Plus three mobile phones have found their own way of survival - playing with the machine.
With a cost-effective mobile phone configuration and open source of Android's native system, users can build their own mobile phones.
It doesn't matter if you're brushing the system, or doing Android research, anyway, add three mobile phones to give you this platform.
In this way, the plus three mobile phones have really found their own position in the highly competitive market, and in the whole year of 2018, the sales of plus three mobile phones in the world are about 3.1 million units.
3.1 million units, compared with the sales of tens of millions of units such as Warwick, Xiaomi, Samsung, and Apple, it is still too far behind. But it's much better than Lianxiang, Jinli, and Coolpad, who are already dead or dying.
But the goal of plus three mobile phones is far more than that, and the emergence of Tiangong OS has brought opportunities to plus three mobile phones.
Unlike the Pangu system, the Tiangong system does not publish the download address on the Internet. Lin Li did not say at the press conference that Tiangong OS is the same as Pangu OS for users to download for free.
Tiangong is still waiting for the favor of the market.
Jiasan Mobile immediately got in touch with Pangu Technology, first of all, of course, expressed his admiration for Pangu Technology, and expressed his desire to use Tiangong OS.
Qian Yi received Liu Xingye, CEO of Jiasan Mobile Phone, and his party.
In the conference room, Xiao Ming, Lin Li and others were discussing the planning of Tiangong OS.
Pangu Technology currently has two options, one is to be like Apple, to produce its own technology, find foundry companies to make mobile phone products, and directly make Tiangong mobile phones with their own systems and ecological quantities.
Then there are many profit parts, such as the added value of selling mobile phones, the added value of ecological applications, and so on.
However, the cost pressure is also relatively large, from the appearance design of the mobile phone to what kind of configuration to use, and then to the final cost of finding an OEM company.
And these costs are to be paid in advance by Pangu Technology, even if it can be expected that Tiangong will definitely be very hot in the future, the financial pressure borne by Pangu now does not allow this plan.
Another option is to open any mobile phone manufacturer to use Tiangong OS like Android, as long as you are willing to cooperate with Pangu Technology, Pangu Technology can provide Tiangong OS technology.
But where is the profit?
Lin Li also provided a plan for Xiao Ming to "charge for the system equipped with Tiangong OS, and the other is ecological profit." ”
The PC side can be free, but there is still a big debate within Pangu about whether the mobile side is free.
After all, the mobile terminal represents far more markets than the PC side, and according to the performance of Tiangong OS, it can completely establish the dominant position in the mobile market.
The program was widely discussed.
Lin Li and other personnel of the Pangu Division are strongly demanding to create a mobile phone brand that can completely explode Apple, so that Pangu mobile phones can go to the world, and they strongly advocate taking the Apple model!
Lin Li and others have gone through all stages of the smartphone revolution, witnessed the strong rise of Apple, and also witnessed the decline of HTC around the world and the reduction of Samsung's share in the Xia country.
The one they look down on the most in their hearts is Apple, because in the hearts of technical men, there is absolutely no cost performance in buying an Apple mobile phone.
They also yearn to create their own Apple, because there are many technology companies around the world that can make the added value of the brand so high, and Apple has done it.
The argument continued, while Qian Yi was downstairs playing Tai Chi with the CEO of Plus San.
In the conference room, Lin Li and the others looked at Xiao Ming, waiting for the boss's final word.
Pangu Company was founded by Xiao Ming, and Pangu and Tiangong systems were built by Xiao Ming, and only Xiao Ming has the clearest market positioning for the two.
Xiao Ming said, "We can't take the road of Apple, the launch of Pangu and Tiangong systems aims to activate the creativity of Xia Guo Technology Company and jointly create an ecosystem that belongs to us and can surpass Apple." Therefore, you can't play your own ecology like Apple, and no company has the right to participate. ”
Xiao Ming is also very clear about the positioning of Pangu Company, saying, "The current economic situation of Pangu does not allow us to take the road of Apple, the manufacturing sector, the added value is very low, we don't need to grab this piece of cake, even if we find someone to OEM, it will not be able to have results immediately." In addition, we don't know anything about the mobile phone industry, and it is too risky to rush in. ”
Lin Li nodded, he was doing technology, and only considered the technical aspects, not the level of the company's development.
Xiao Ming continued, "We can't take the road of Android, after all, Tiangong OS is not an open system, it is the same as the iOS system, the kernel and the underlying code are in our own hands, and the Xia language that is open to the outside world is just a tool at the application level." ”
"Therefore, we can't unconditionally and unscreened Tiangong OS to any mobile phone company. ”
Xiao Ming gave Tiangong OS an accurate positioning, "We want to be the leader of Tiangong OS and the future ecosystem, and have the absolute right to speak in Tiangong OS." ”
Industry-leading?
Everyone pondered Xiao Ming's words.
Lin Li suddenly thought that even though Android is the most used mobile phone system in the world, Google does not have absolute control over the dominance of discourse.
It's like the conflict between Warwick and Google in Europe some time ago, even if Google gets in the way, there is no way to make Warwick completely succumb.
In addition, Google itself is also making mobile phones, but Google's sales in the field of mobile phones are miserable.
Pangu must not repeat Google's old ways.
Xiao Ming said, "So what should we do? Set standards for the industry! If your company's mobile phone wants to run Tiangong OS, then you can! Tiangong OS can be used by you, but the standard of your mobile phone must be in accordance with the standards of Pangu Technology, and it must be reviewed by us, including the standards for your use of chips, memory, etc., must be approved by us." As for the appearance and other aspects of the mobile phone, it is up to the mobile phone manufacturer to decide. We will allow two to three manufacturers in the market to use Tiangong OS, and together we will make the ecological cake bigger, and the profit will come. ”
Xiao Ming's definition of Tiangong OS made Lin Li and others suddenly brightened.
It is also a closed system, Apple plays its own iOS, and other mobile phone manufacturers must not be fingered.
But Tiangong OS is different, as long as you make a mobile phone in accordance with the configuration requirements I formulated, don't smash the brand, you can use the Tiangong OS system, and integrate into the stable system ecological family of Tiangong.
So where are the profits of mobile phone manufacturers?
If there are only two or three companies in the market that can use Tiangong OS, then these two or three companies will eat away at the share of the entire mobile phone market, and this is profit!
In addition, the value of the brand, the control of costs, are profits.
However, if Xiao Ming wants to achieve such a goal, he must ensure that Tiangong OS is popular and can not fall behind in the competition with Android and Apple iOS.
Plus three phones are the best litmus test.
Xiao Ming said to Lin Li, "Please come up, Mr. Liu." ”
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