What is certain is that the Chinese film market has huge box office potential, as evidenced by the 2.1 billion yuan box office data of "gravity", but this market is still in the early stage of development, and the positioning of genre films and the classification of the target audience have not yet been fully matured, which also makes the box office data often prone to big ups and downs

A traffic hotspot seems to be able to detonate the box office, and a positioning deviation seems to be able to lead to a box office avalanche. This is also the reason why traffic stars can repeatedly become the protagonists of large-scale productions: the entire film industry is groping for the laws of the market, and they have to follow the trend to try more, even if they make mistakes, they can't give up trying and challenging.

This is the case with the Chinese box office data of "Interstellar".

The single-day box office of Wednesday's premiere was only 30 million yuan, and in the general absence of local films after the Dragon Boat Festival, the lack of head-to-head competitors snatched the single-day box office champion coldly, and the ultra-low results almost made all the media shudder, could it be that Lanli's first Waterloo is going to appear in the Chinese market?

This...... It shouldn't be!

Although Wednesday is a weekday, and the box office of the premiere is bound to be incomparable to the 175 million in a single day of the "Gravity" premiere on Friday, the box office figure of 30 million is too exaggerated, far below expectations, and even makes people feel like they are hitting the street.

Then, a miracle happened.

On Thursday, without too many competitors in the same period, the film scheduling rate was still only about 30%, even if Lan Li and other crew members left the magic capital after creating countless hot spots and focuses, they still couldn't immediately react to the film scheduling rate, and once again created a box office of 30 million yuan in a single day, which can't be considered bad, nor is it a surprise.

On Friday, the reading video of "Teng Wang Ge Preface" gradually began to spread its strong influence, and the discussion rose steadily, which also made the film scheduling rate increase slightly, reaching about 35 percent, but the data of competitors in the same period still failed to pull away, and the single-day box office climbed slightly to 40 million yuan, and the upward curve can be gradually felt.

On Saturday, from Weibo to Douban to the circle of friends, the overwhelming discussion really broke out with amazing energy, "Tengwang Pavilion Preface" is just a publicity gimmick, what really detonated is the frenzy of praise and word-of-mouth, on the movie lover gathering website led by Douban and Time.com, the instant score even exceeded that of "Inception", reaching an incredible height, "Douban starts at 9.5", and ranks among the top three of Douban's 250 masterpieces in one fell swoop!

Although it is inevitable that there will be fanatical fans impulsively scoring or even swiping scores, no one can deny that after three days of brewing and fermentation, the crazy discussion has finally truly demonstrated its unparalleled power. From the ups and downs of the fan frenzy to the strong fans of "Teng Wang Pavilion Order", and then to the word-of-mouth explosion of "Interstellar", this movie finally detonated the focus, and it really leveraged the entire market at this time.

On Saturday alone, the box office of "Interstellar" exploded with a terrifying momentum, 100.5 million yuan!

In the case that the film scheduling rate is still only 35%, the average attendance rate per game has exceeded 75 people, which is definitely a super top level, breaking 100 million data in a single day, although it still can't be compared with the devastation of the "gravity" premiere weekend, but it finally broke out with super energy that meets expectations!

Previously, only the 2012 release of "Life of Pi" handed over such a curve, relying on word-of-mouth communication to stabilize its foothold, relying on the focus of starlight to counterattack the market, completely reversing the downturn in the early days of the release!

From 30 million on a single day on Wednesday to 100 million and 500 million on a single day on Saturday, the start of "Interstellar" stumbled, but it successfully passed the bumps in the acceleration period, really increased the speed, and finally with a solid and stable excellent reputation, before the arrival of the local film protection month in July, before the strong attack of "Transformers 4", it occupied a place in the market, and gradually made people feel the strong chemical reaction after the collision of "starlight and word-of-mouth".

Lan Li Hall and Christopher Nolan once again teamed up to dedicate a classic masterpiece, the magnificent universe, the entangled bonds and the emotions of loneliness, all of which burst out with powerful energy, especially the entanglement of father and daughter, and the emotional outburst of tears, which is completely in line with the persistence and trust of traditional Asian culture on family and family affection, and successfully hit the weakness of countless audiences, which has also become the biggest reason for the audience to enter the cinema.

On Sunday, the film scheduling rate of "Interstellar" continued to rise to 45%, writing another miracle of imported films, as if it had become the biggest box office dark horse in June, and finally the single-day box office also lived up to expectations, 125 million, breaking 100 million in a single day for the second consecutive day!

In the first week of release, the cumulative box office of "Interstellar" in five days was fixed at 330 million yuan!

Compared with "Gravity", the box office data in the first week of the premiere has shrunk by half, and it is currently temporarily behind "Godzilla", "The Amazing Spider-Man 2", "Maleficent", "X-Men: Future Reversal" and other visual effects blockbusters, which also proves one point: at least in the Chinese market, Lanli's appeal is still slightly inferior to the North American market, perhaps because the Chinese market is not mature enough and "superstar style" The lack of energy that has not been able to burst out, perhaps for other reasons, is not yet possible to be specifically distinguished, which can be regarded as a revelation for major Hollywood studios.

Despite this, "Interstellar" still showed enough momentum to rebound on Saturday and Sunday, which also made the follow-up box office of the movie worth looking forward to.

The later box office counterattack curve also proves this.

In the second week of its release, the reputation of "Interstellar" in the Chinese market has not decreased but increased, and with the rise of box office data, the audience's reputation has gradually spread, although the scoring data of Douban and Time.com has dropped slightly, but the overall word-of-mouth has always been strong and strong, which has also become the word-of-mouth champion of all local works released in China since 2014, firmly grasping the top spot, which also makes people feel the "majesty of Nolan" again.

At the same time, Lan Li's momentum also began to soar, from the historic box office breakthrough of "gravity", and then created a series of chaos in the promotion of the magic capital, which truly proved that "there are many people who are popular", even Leonardo DiCaprio at his peak is estimated to be treated like this; 's all-round attack, regardless of men, women and children, everyone knows that there is a British actor who can recite the Chinese language in Chinese, and he is also so wonderful that he can kill countless local small fresh meat, which also makes Lan Li's popularity and popularity reach an unprecedented peak.

Previously, people watched "Gravity" and got to know Blue Rite, but they didn't necessarily walk into the cinema because of Blue Rite, as if they didn't necessarily walk into the cinema because of Leonardo DiCaprio, and Nicolas Cage, Bruce Willis, and Tom Cruise were not as attractive as first-line traffic niches.

But now, people know the "fluent Chinese" Lan Li through the "Teng Wang Pavilion Order", and they have walked into the cinema to watch "Interstellar Crossing" for Lan Li, or understand Lan Li for "Interstellar Crossing", and then the interaction between "actors and audiences" was officially born, which also makes Lan Li truly have market appeal.

On Monday of the following week, because it was a working day, the single-day box office figure dropped to below 100 million yuan, but it still maintained an excellent data of 80 million.

On Tuesdays, Wednesdays, and Thursdays, the average daily box office figures remained between 70 million and 80 million, and the steady box office growth data was shocking, although it did not continue to grow, but during the weekday, there was no decline, which also means that the speed of word-of-mouth spread is continuing to rise, which is undoubtedly amazing, even better than the "Life of Pi" two years ago.

On the weekend of the following week, "Interstellar" really ushered in the first movie-watching frenzy after the release, after nine days of foreshadowing, the fermentation of excellent word-of-mouth has continued to have an incomparably strong energy, and the recitation video of "Tengwang Pavilion Preface" has also spread all over the country, and the film scheduling rate has been strongly maintained at a high level of 45%, all the right time and place are ready, and then, the box office will fully explode.

On Friday, 120 million yuan.

On Saturday, 180 million RMB.

On Sunday, 150 million yuan.

The following week's weekend swept 450 million, easily surpassing the opening weekend box office of "Interstellar", and the increase was as high as 66.7% based on the weekend box office data alone.

Sweep through thousands of armies and rise strongly!

It's definitely a rare spectacle

In the North American market, among the works that grossed more than $50 million on the opening weekend, such a box office curve is absolutely absolutely absolutely impossible, because this is a phenomenon that violates the laws of the market, even "Titanic" and "Avatar" have not been able to create such an incredible feat;

Two weeks after its release, under the condition of not being favored, under the unfavorable circumstances, the cumulative box office of "Interstellar" successfully broke through the threshold of one billion yuan, joined the ranks of the "billion club" in China, and reached 1.1 billion in one go, which once again made the world feel the majesty of Lan Li:

Although the visual effects blockbuster popcorn movie still has a strong appeal in China, Lanli seems to have established its own unique influence, just like North America.

Then, under the watchful eye, "Transformers 4" debuted, which will also determine the follow-up box office trend of "Interstellar" and the final box office destination!