In the summer of 2014, "Interstellar" stood out in the North American market, easily beating a comic book adapted superhero movie to create good results, and firmly sat on the summer champion throne;

The Chinese market has shown a different look, with "Captain America 2", "X-Men: Future Reversal", "The Amazing Spider-Man 2", "Godzilla" and a series of comic hero movies still have a strong appeal, maybe the final box office figures have not been able to create history, but the popularity of the premiere weekend can be ensured, and the bottom line of the market still gives enough support, and "Interstellar" is still a minority of works that rely on word-of-mouth to complete the counterattack.

"Transformers 4" has always had an unparalleled strong appeal in the Chinese market, the previous series of trilogy swept the box office of 1.8 billion yuan here, as early as 2011, when the market was not fully awakened and matured, the box office of the third part had broken through the threshold of one billion, and now the fourth part is coming strongly, and even came to China to film, which has an innate advantage, all of which makes the movie the biggest hit in the summer of China.

Although "Interstellar" only collided head-on with "Transformers 4" in the third week of its release, don't forget that the overall rules of the Chinese market are different from those in North America.

First of all, the introduction of films can only be released in the Chinese market for 30 days, and it is not an easy task to renew the key; word-of-mouth works can flow for a long time in North America, and the release cycle can even last for six months, but such a scene is rare in the Chinese market, because the box office energy of most works is exhausted in the first three weeks, and even some works have a cliff dive in the second week of release, and then the scheduling rate of major theaters in the third week is also avalanche-like, and you don't even need to wait for the fourth week, you may not be able to see the film schedule.

Secondly, the box office curve of "Interstellar" is not common, the data of the first week of the box office is a rising trend, and the box office of the second week is higher than the box office of the first week, which also means that the box office of the third week will largely determine the total box office of this work in China, and the key will expire in another week - no matter how good the word-of-mouth is, even if the spread is widespread, and even if the stamina is strong, the audience will not be able to watch this work in the cinema, which means that the production company and the distribution company are likely to be unable to continue to fight for profits.

It is in this context that the head-on collision between "Interstellar" and "Transformers 4" is full of countless possibilities, and naturally creates a hot topic!

"Transformers 4" lived up to expectations, and in a continuous way of breaking records, it strongly announced its unparalleled appeal in the Chinese market, even if Lan Li came to the magic capital in person, he was still invincible.

Midnight session, 20.8 million yuan, the first in history, beyond "gravity".

On the first day of Friday, 176 million yuan, the first in history, surpassed "gravity".

On Saturday, 254 million yuan in a single day, the first in history, surpassed "gravity".

On Sunday, 231 million yuan in a single day, the first in history, surpassed "gravity".

On Monday, 121 million yuan in a single day, the first in history, surpassed "gravity".

On Friday, June 27, "Transformers 4" officially premiered, and swept 681.8 million yuan in three days over the weekend, more than twice the box office data of the first five days of the premiere of "Interstellar", and made a strong debut with a posture of comprehensively refreshing the historical record of "gravity".

When the curtain came down on June 30, officially announcing the end of June and the arrival of July, "Transformers 4" swept more than 800 million yuan in just four days, breaking through 100 million and 200 million yuan in the fastest time in Chinese film history...... The gesture of 700 million or 800 million has burst out with amazing energy that makes the entire market tremble, intuitively and strongly showing all film production companies in the world the endless huge potential of the Chinese film market.

Seven months ago, the birth of "gravity" was shocking, the first work in Chinese history to break through 2 billion yuan, attracting countless attention; seven months later, "Transformers 4" broke all records, once again proving that the success of "gravity" in the Chinese market is not a flash in the pan.

What's more, the first three works of the "Transformers" series are also mixed in the Chinese market, with endless voices of support and opposition,-for-tat, and the North American market, but the market charm has not decreased but risen, and one is better than the other, which also proves that the mass base of commercial films in the Chinese market is gradually stabilizing - the box office figures of comic book adaptations of superhero movies are also important proof.

In the face of the devastating sweeping situation of "Transformers 4", the market share of "Interstellar" suffered a fatal blow: the film scheduling rate instantly fell below 30%, which once again proved the immature side of the Chinese market - all the film schedules did not follow the laws of economics, but were somewhat arbitrary, and the ups and downs of the film scheduling curve made it impossible to start at all, however, "Interstellar" 's film scheduling rate has not directly fallen off a cliff below one percent, which is already an important manifestation of a strong word-of-mouth that has firmly dragged down the box office market, and it is fortunate in misfortune.

Despite this, "Interstellar" still relied on the troika to continue the growth momentum of the box office: word of mouth, Nolan, and Blue Rite.

In the four working days before Friday, before "Transformers 4" detonated the market, "Interstellar" ushered in a wave of movie-watching frenzy, and in just four days, it once again harvested 250 million yuan of box office data, with an average daily box office data of more than 60 million, such a situation is unbelievable for a work that has entered the third week of release, and the energy of the troika is gradually gaining momentum.

Then, the head-on collision of "Transformers 4" and "Interstellar" came!

On Friday, 83 million yuan.

On Saturday, 100,020,000,000 RMB.

On Sunday, 95 million yuan.

Rumble!

Who would have thought that under the comprehensive crushing of "Transformers 4", "Interstellar" still broke out with incredible box office pulling ability, and the power of the troika is far beyond imagination, especially the collision of "Lanli and Nolan", which burst out a strong chemical reaction on social networks, and truly makes people believe that after excellent word-of-mouth and correct marketing collide together, the market potential is unimaginable!

These two film works also teamed up to make history, and this moment came on Saturday: for the first time in the history of the Chinese film market, there was a scene where two works broke 100 million at the box office in a single day, and they were not able to appear even during the Spring Festival, but they unexpectedly made history in June!

Even if "Transformers 4" swept countless box office records in the Chinese market, the box office of "Interstellar" did not collapse as expected, which also proves one point - compared to publicity and marketing, excellent word-of-mouth is always the strongest weapon to pull the box office.

Although in the North American market, the bombardment of countless visual effects commercial blockbusters has caused the market to suffer aesthetic fatigue, and the box office data of "Captain America 2" and "X-Men: Days of Future Past" have not been able to detonate the market, including the opening weekend of "Interstellar", but in the Chinese market in the initial stage of market development, the law of word-of-mouth can still work - the only thing to consider is that the word-of-mouth preferences in this market are still elusive for the time being.

In the end, the box office of "Interstellar" reached 280 million yuan in the third week of the weekend, and the cumulative box office in the three weeks of release also reached 1.63 billion!

In the last week of the release of the work, the theater scheduling rate successfully recovered to 35%, and even diverted a small number of "Transformers 4" scheduling rate, which is also the first time that it is unprecedented, which can be called a miracle.

When "Interstellar" ended its release in China, the total box office of the movie reached 1.8 billion yuan.

In the face of such figures, all the news media have expressed their suffocation:

Judging from the box office trend of the fourth week of "Interstellar", although the downward curve is very obvious, the overall performance is still exceptionally gratifying, and it can be seen that the market still has more potential to be tapped and exploded. Warner Bros. did submit an application, but unfortunately it was not approved, and the film could only be offline, and the total box office figure stopped at 1.8 billion yuan, which undoubtedly became a regret in the 2014 Chinese film market.

It is rumored that the main reason is that the extension of the key was not approved because of the local film protection month in July, but it is unknown whether it is to protect local films or whether it is believed that the box office momentum of "Interstellar" cannot break out of the encirclement.

In any case, the total box office of "Interstellar" in China was 1.8 billion yuan, or about 270 million US dollars according to the exchange rate at the time!

By the way, "Transformers 4" was dragged down by the sluggish word-of-mouth after all, and failed to hit the box office of 2 billion, with a total box office of 1.985 billion yuan, which is 320 million yuan when converted into US dollars, and failed to break the highest record held by "gravity", but it still easily topped the 2014 Huaxia annual movie box office champion.

In fact, the box office figures of "Interstellar" are also very amazing, it surpassed "Avatar" and "People in the Lost Journey to Thailand", becoming the third place in the total box office in the history of the Chinese market, only behind "Gravity" and "Transformers 4", such a result is already terrifying, but it has not been able to break the record, but the number is the number, and the figure of 1.8 billion yuan is still enough to make other competitors look up to it.

What does this mean?

This means: Blue Gift has truly established itself as the number one box office superstar on a global scale!