|||->-> Under the gaze of everyone, the Yanhuang sedan on the rostrum began to rotate slowly, allowing the audience to appreciate the car with a 360-degree view without dead ends.

Under the focus of the spotlight, this Yanhuang sedan is like an ancient beast crawling there, mysterious, noble, and privileged, and countless adjectives have come out of these people's minds.

Then, without anyone paying attention, a low roar of the engine suddenly sounded at the press conference, which, with the picture seen in front of them, impacted the nerves of the audience from both visual and auditory aspects, giving people a shock to their hearts.

This roar of the engine is like an oracle to the world of Yanhuang car, telling the world that the new king of the luxury car field is about to ascend the throne!

"Chairman Zhou, the price of this car has not been announced yet. A question from an audience member at the scene immediately attracted the attention of everyone else.

From the perspective of configuration, the price of this car will definitely not be as close to the people as before.

"I think at least 300,000 starts!"

"300,000 is a bit less, just this all-aluminum body, you have to add another 50,000, as well as the engine and interior, all of which are top-of-the-line, and with the blessing of Rolls-Royce, 300,000 can't get this car. ”

"Compare the prices of Audi and Mercedes-Benz cars of the same level in China, you can roughly know how much, and the Audi 200 sold by FAW-Volkswagen last month is close to 400,000, where is the Yanhuang car worse than him?"

…………

Sure enough, Zhou Jingming's next answer also confirmed these people's conjectures, since they are taking the high-end route, then in terms of price, it will naturally not be low.

"The price of the Yanhuang sedan starts at 350,000 yuan, and it is divided into five models according to the different configurations of the interior, engine displacement, automotive electronics, etc., and the top version is 550,000 yuan!" Zhou Jingming looked at everyone and responded with a smile.

350,000 to 550,000!

Such a price can indeed be said to be the standard of luxury cars.

In terms of the benchmarking of competing models, Tianming Group's Yanhuang sedan is directly benchmarked against Audi A6, BMW 5 series and Mercedes-Benz E series models, from the price point of view, Audi, BMW and Mercedes-Benz these three cars, the price is between 400,000 and 650,000, from the price point of view, the price of the Yanhuang car is not high.

In Asia, the direct benchmark with the Yanhuang sedan is the Lexus ES series, and the two cars are also almost the same in terms of price, and the Yanhuang sedan may be better in terms of performance.

"In my opinion, thirty-five is not expensive, and it is worth getting one. ”

"When Santana was first introduced into China, it had to sell more than 300,000 yuan, and more than 300,000 yuan in eight years, which is much more valuable than now.

…………

After listening to Zhou Jingming's offer, the vast majority of people said that they could understand such pricing, and of course, many consumers said that "the pricing is too high and beyond the scope of bearing".

But since it is a luxury car, Zhou Jingming didn't expect Yanhuang sedan to be like Xiaofuwa and Phoenix sedan, running all over the street, in real life, from the probability of encountering Audi A6, you can know that not everyone can afford to drive such a car.

After nearly two hours of the new car press conference, the Yanhuang sedan began to land in major 4S stores and went on sale at the same time.

The reporters who came to attend the press conference also rushed back as quickly as possible, wanting to publish the news of the scene as soon as possible.

After the press conference, Zhou Jingming took a car back to the headquarters of Tianming Group from the underground passage, ready to direct the next sales work, and Chen Zhenyu, Xun Youliang, Zhao Ke and others were already waiting for him in the conference room.

"Lao Chen, let's talk about the production of Yanhuang cars. After Zhou Jingming motioned for a few people to sit down, he hurriedly asked.

"At present, the three major factories of Yanhuang car in the world have started production at the same time, and the total production capacity of the three factories is as high as 200,000 units per year, but now there is no full capacity for production. Chen Zhenyu replied quickly.

At present, among the three Yanhuang car factories of Tianming Group in Chuncheng, Shencheng and Detroit, the factory in Detroit has the largest production capacity, with an annual output of 100,000 vehicles, followed by the factory in Chuncheng, with an annual output of 70,000 vehicles, and finally it is the turn of the production base in Shencheng.

Because the platform developed by Yanhuang Sedan is not different from the previous Yixuan SUV, but belongs to a new platform, the previous factory cannot be used for the assembly and production of Yanhuang Car, and all factories are built separately.

The reason why Zhou Jingming chose to control the annual production capacity of Yanhuang sedan at the level of 200,000 units is a decision made by Zhou Jingming based on the global sales of competing models such as Audi A6 and BMW 5 Series.

At present, the total global sales of the Audi A6 are about 100,000 units, and the global sales of several models of the same level such as the BMW 5 Series and Mercedes-Benz E-Class are also hovering around 100,000 units.

Zhou Jingming set the production capacity of Yanhuang sedan at 200,000 units, in order to make the supply of this car more flexible, because this car is just stuck in the middle of the year for sale, and it is the first luxury car of Tianming Group.

As for next year, Zhou Jingming hopes that the sales of Yanhuang sedan can be 60,000 units, and seek progress in stability, Yanhuang sedan is a rising star after all, and Zhou Jingming is not arrogant to the second year of sale, so that the sales of this car can surpass Audi, BMW and other old luxury car brands in one fell swoop.

It's also unrealistic.

"How is the order situation on the dealer's side?" Zhou Jingming continued to ask.

"The Yanhuang car produced last month has all been ordered by dealers, of which the cumulative orders of domestic dealers have reached 3,000 units, and in Europe and the United States, according to the information sent by Mr. Xu, there are about 5,000 units. A vice president of the sales company replied that Xu Weidong was presiding over the sales in Europe and the United States, and the domestic sales business was temporarily handed over to him.

Zhou Jingming quickly calculated an account in his mind, if he could sell all the 8,000 cars in the first month, it would simply be overfulfilled the task, and it would definitely be a hit.

"Okay, Lao Chen, you pay attention to controlling the output of Yanhuang cars, and float up about 20% according to the order, Daxun, you still continue to assist Lao Chen, but at this stage, the production and sales of the rest of the models can not be delayed, and we must pay attention to paying equal attention. Zhou Jingming continued to advise.

After a pause, Zhou Jingming looked at Ma Xudong on the side again, "Old Ma, there is no problem with the financial company, right?"

"This is not the first time we have done this kind of business, in terms of funds, the sales money remitted back from Southeast Asia is enough to support the operation of our company, you can rest assured, chairman. Ma Xudong replied confidently.

After listening to Ma Xudong's answer, Zhou Jingming also nodded, with financial policy preferences, Zhou Jingming is confident that the Yanhuang car will be a hit.