Chapter 0695 - Yan Huang Attack (7)
Tianming Group released its first luxury car!"
Less than two hours after the press conference ended, the Oriental Daily published the report on the front page.
“…… Compared with foreign luxury cars, the Yanhuang sedan is full of science and technology, not only the use of Tianming Group's newly transformed all-aluminum body, so that the quality of the vehicle is greatly reduced, in terms of power configuration, the DVVT engine independently developed by Tianming Group provokes the girder, the power is stronger, the fuel consumption is smaller, and the six-speed dual-clutch automatic transmission makes the driving pleasure better......"
"In terms of price, the Yanhuang sedan that starts at 350,000 yuan is not cheap, but considering the super configuration and its high-end positioning, it must be extraordinary in terms of cost performance, and it will definitely become a dark horse in the international automobile industry in the second half of this year!"
This report, sprinkled with more than 5,000 words, from many aspects such as power, driving experience, appearance, etc., completely introduced the Yanhuang car, so that many consumers also have a more three-dimensional understanding of this car.
The author of this article is a special car review reporter of Tianming Group, long before the release of the new car, he has already test-driven the Yanhuang car, and got the opportunity to understand the technical aspects of this car, so he can complete such a high-level car review report in such a short time.
Not only "Oriental Daily", but also the subsequent "Yangtze Evening News" and other media have also reported on the release of Tianming Group's new cars.
In addition, Zhou Jingming, who pays special attention to public opinion publicity, also asked people to announce the news on the Internet at the same time.
In just a few hours, Tianming Group once again made the headlines of major media, which made the same competitor FAW-Volkswagen out of reach, when the Audi 200 was released, just in time for Tianming Group to fall into the "Southeast Asian crisis", the good heat was robbed by someone.
And now, it is also a new car launch conference, Tianming Group has successfully occupied the headlines without doing anything, saying that Tianming Group is the top in the international automotive field, and it is well deserved.
Spring City, FAW-Volkswagen headquarters.
Tianming Group's sale of new cars, involved not only Zhou Jingming alone, as its competitor FAW-Volkswagen, is also always paying attention to the trend of Tianming Group, at the same time as the Tianming Group held a press conference, Xu Bohua also held the company's sales conference.
"How many Audi 200s were sold last month?" asked Xu Bohua in a deep voice.
The Audi 200 was launched before the Yanhuang sedan, and in May, FAW-Volkswagen basically had no competitors in China, and the Audi 200 could be said to be the sole possession of the domestic luxury car market.
"The total sales of the Audi 200 in May reached 2,451 units, of which 1,000 were official cars, and the remaining 1,451 units were the final sales of each 4S store. The person in charge of the sales department quickly replied.
When he heard that the total sales volume exceeded 2,000 units, Xu Bohua was overjoyed at first, but then his expression darkened.
If the nearly 2,500 Audi A6 are all private car sales, then the Audi A6 is definitely a good start in China, after all, the global sales of Audi A6 in May are only about 9,000 units, and FAW-Volkswagen's sales account for nearly a quarter, such a result is not unsatisfactory.
But among the 2451 cars, 1,000 are government orders, such data is debatable, there is the government behind the bill, no matter how good the data is, it doesn't mean anything, at least in terms of competitiveness, Xu Bohua does not dare to pack tickets.
Audi A6 (200) was originally in the country as an "official car" appeared, high-ranking officials with Audi A6 is a very common thing, "in the name of the people" in the Beijing City senior official Li Dakang's car, is Audi A6, it can be said that within the current national standards, Audi A6 should be the highest standard.
Now that the Audi 200 has just been introduced into China, the government naturally wants to vigorously support FAW-Volkswagen, and this order of 1,000 vehicles is the best proof.
In fact, official cars are not only engaged in by FAW-Volkswagen, Tianming Group will also have a considerable part of government orders every year, national ministries and commissions, provincial and municipal authorities will purchase a batch of official cars every year, and the purchase models are determined by the corresponding units, and Tianming Group is one of the suppliers.
It's just that compared with FAW-Volkswagen and SAIC-Volkswagen, Tianming Group's government orders account for a small proportion of the group's annual sales, which is only a big difference between Tianming Group and state-owned enterprises.
"How many orders are expected to be received this month, government orders and orders from 4S stores are separated. Xu Bohua frowned slightly and continued to ask.
"The total sales volume in June is still expected to be about 2,000 units, of which the government procurement has been decided, only 500 units, but affected by the Tianming Group's new car listing, the actual number of orders, may be less than we expected, there are several dealers, has modified their orders, without exception all than the previous ......"
The person in charge of the sales department went back, the quieter he spoke, and he was secretly observing Xu Bohua's expression while talking.
However, Xu Bohua did not show any frustrated expression, he is handsome of FAW-Volkswagen, if even he is timid, it will be a pessimistic mood to the rest of the people.
What's more, as the Yanhuang sedan is a direct competitor of the Audi 200 in China, its listing will itself bring an impact to the Audi 200, these are normal phenomena, and there is nothing to make a fuss about.
And in Xu Bohua's view, if the monthly sales of the Audi 200 can be maintained at about 1,000, FAW-Volkswagen will already be very successful.
"On the dealer's side, you find a way to stabilize, our company's goal this year is to make the sales of the Audi 200 car reach 10,000 units, this is a dead task, and this indicator must be completed!" Speaking of this, Xu Bohua's eyes also became sharp.
To be honest, it is not a simple task to make the sales of the Audi 200 reach 10,000 in eight months, after all, this is a luxury car, the starting price is 400,000 yuan, and without a certain amount of financial resources, you can't afford to buy this car.
But Xu Bohua has no choice, this is the military order he made in front of the leaders of the FAW Group, in order to introduce this car, the price paid by FAW is not small, Xu Bohua can't do a loss-making deal.
In addition, according to reliable sources, SAIC is about to sign a joint venture agreement with General Motors of the United States to formally establish SAIC-GM, so that FAW-Volkswagen's domestic competitors will be added by SAIC-GM from the original Tianming Group and SAIC Volkswagen.
The opponent was pressing step by step, and Xu Bohua did not dare to relax at all.
FAW-Volkswagen is also making further negotiations with Volkswagen of Germany, in order to introduce more Volkswagen brand and Audi brand cars, and the list of known imported models includes Magotan, Bora and CC.
The leaders of SAIC and FAW have seen clearly that they can't catch up with the footsteps of Tianming Group by relying on their own independent research and development models in China, and if they want not to be left too far, they can only achieve their goals by introducing mature foreign models.
The domestic automobile market has entered the stage of savage growth.
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