"That is globalization, no matter how many Americans there are, there will be 200 million people, and no matter how many fans there are, I am afraid that tens of millions will reach the top, which is far from the billions of people in the whole world, so it must be expanded globally, so that the world's fans know that the NBA's basketball game is the most exciting game in the world, and at that time, the NBA will have hundreds of millions of fans, not to mention anything else, just the right to broadcast the game every year can make the league earn soft, and then it will be the glory of the NBA league!"

"Haha, Liu, you really spoke to my heart!"

Stern couldn't help but burst out laughing.

What Liu Lang said is what Stern did during his reign in the previous life, creating star effect, NBA commercial entertainment, and continuous outward expansion, making an American second-rate event become a world-class top event in 20 years, Jordan, Kobe, James has hundreds of millions of fans around the world, and as for the money that is pouring in, in the first year of his travel, the NBA and the broadcaster signed a nine-year, $24 billion super contract, the price is staggering, which is the result of Stern's continuous efforts for 30 years.

Of course, at this point in time of '86, Stern hadn't started to act yet, but these ideas had already been generated, and Liu Lang just said what Stern had in mind.

At this time, Stern's heart was really shocked, this six-year-old child is so powerful, basically said his future plans, you must know that he has been in the NBA league for more than ten years, these cognitions are obtained through continuous learning and practice, and Liu Lang is only six years old, basketball is just a business hobby, such a condition can think of such a careful plan, the gap between himself and him is really not ordinary.

"This little guy is such a genius, no wonder he went to Stanford University at such an age, I think he can be the president of the NBA league!"

Stern was shocked.

"Globalization! This is my dream, Liu, you don't know, I went to your country six years ago, and discussed some things with the head of the basketball association, I stayed in the Capital Hotel, and I was woken up by the deafening bell downstairs before seven o'clock in the morning, and I opened the window and looked down to see the wide road from far to near endless bicycles, this scene shocked me, your country has one-fifth of the world's population, and it also means that there are a large number of potential fans, so I personally think that the most important goal of globalization is you China......... By the way, I have a book here, called "The Wave of the Tertiary Industry", this book seems to be written by you Chinese, which explains China's role in the future, and it is really very well written, I very much agree with it!"

Stern picked up a black book, which was the one written by Liu Lang, "The Third Industrial Wave".

"David, who do you see the author of this book?"

Knight said with a smile.

"Who is it?"

Stern saw the byline in an inconspicuous corner of the cover.

“laug………？”

Writing a Chinese's signature in English will never pronounce the exact tone, because there are no four tones in English, and even if you spell it correctly, you will pronounce it wrong.

"Who is this person?"

Stern thought of something and looked up at Liu Lang.

"Mr. Stern, I wrote this book, and the English version was published by Professor Wilson of Harvard University, and not many people in the United States know that I wrote it!"

"What? You wrote this book......... God ......!"

Stern's eyes widened, this American bestseller turned out to be written by Liu Lang, which immortal reincarnation of this child is?

"Mr. Stern, our country will inevitably play a very huge role in the future world economy, who will seize this opportunity will be successful in the future, the same is true for the NBA, now the people of our country are not rich, in the case of barely enough to eat, they will naturally not pay attention to sports games, but China's reform and opening up has begun, this is an unprecedented economic change, within five years, China's economy will undergo fundamental changes, the people will become rich, we have money to consume, not only to buy goods, spiritual pursuit is more important, at that timeIt's a critical period for the NBA league to become global!"

The NBA has been in contact with the Chinese Sports Commission since the early 90s, and the TV station will broadcast some game highlights every week, although it is only half an hour a week, but for many basketball fans, this half hour is the most anticipated moment.

In his previous life, there was a story that said that Stern went to China many times to find the leaders of the sports committee in order to promote the NBA, and he also held carefully recorded videotapes in his hand, which were free without copyright, not only did not need money, but also promised to build some basketball stadiums for the country.

Stern later confirmed this in his memoirs, and he began to enter the Chinese market in the NBA in the late eighties.

Facts have proved that Stern is completely right, with the continuous enhancement of China's economic strength, the NBA's activities in China are also increasing, in 1994 began to broadcast the Finals and All-Star Game live, to the 21st century is a regular weekly live broadcast, Liu Lang traveled through the era is a live broadcast of five or six games a week, and even the Internet can see the live broadcast of every game.

The overwhelming publicity has allowed the star to have a large number of fans in China, and every time Kobe Bryant or James goes to China, there is a tsunami, and the huge prestige naturally brings wealth, and the sales of peripheral products make the league count the money to the soft.

Two years ago, Liu Lang met Stern at the Los Angeles Olympics, when the other party had just been promoted to NBA president, he accompanied the people of the Chinese Sports Commission to watch the Sino-US basketball game, and at that time he put forward the desire to cooperate with the Chinese Sports Commission, but the other party did not take a stubble, the national sports of this era are still in a state of ignorance, where will there be any professional games, and no one is optimistic about China, a "poor place", their own people are even difficult to eat, who will watch foreign basketball games?

In the past two years, Stern himself has often been thinking about whether to do this market in China or not, they are business alliances, in the final analysis, they want to make money, how can they make money in China? In other words, whether China will have a large number of fans in the future is determined by China's economic strength.

It wasn't until I read the book "The Wave of the Tertiary Industry" last year that I was immediately attracted by the explanations in the book, the coherence and the arguments were clear, and the most important thing was that China was indeed trying to make changes, so Stern felt that the Chinese market was indeed full of vitality.

Now, the kid sitting across from him turned out to be the author of this book, not to mention his superhuman intelligence, this vision alone is probably much stronger than the leaders of many countries.