The NBA's headquarters is located at 645 Fifth Avenue, in an office building called the Olympic Building, and yes, it is in this building that the NBA league has rented three floors from the eighteenth to the twentieth floor, where their headquarters offices, business, legal, competition, and marketing departments are located.

Liu Lang and others took the elevator to the twentieth floor accompanied by an NBA official, the elevator door opened, and before they came out, they saw that the floor on the ground was full of basketball court patterns, and when they came out of the elevator, they saw all kinds of NBA logos, posters, mascots, and some famous "cultural relics" in history.

Later generations said that Stern was a dictator, who regarded the game of basketball as a business and players as a commodity, and did his best to squeeze the value of players to realize his ambitions.

Liu Lang doesn't know what Stern's ambition is, but no matter what it is, his love for basketball can't be compared to anyone, which can be seen from the layout of his office, there are traces of basketball everywhere.

Liu Lang stood in front of a huge poster, the pattern on which he was too familiar was a silhouette of a person running with the ball, which is the NBA logo.

Knight stood behind Liu Lang and looked around, he had been here twice, and each time he came, he would add some posters, and on the wall not far away was the classic picture of Jordan flying dunk, wearing the trapeze generation on his feet.

"Liu Lang Xiaoyou, we meet again!"

Suddenly, a voice came, Liu Lang turned his head, and opposite him was a middle-aged white man about 1.6 meters tall, about forty-four or five years old, with a slightly chubby figure in a suit and leather shoes, looking at Liu Lang with a smile, he was Stern who had a relationship with Liu Lang.

"Mr. Stern, we're meeting again!"

Liu Lang also showed an "innocent" smile.

Stern walked over with a smile and gave Liu Lang a hug directly, he is only 1.6 meters tall, Liu Lang is almost 1.4 meters, and the height gap between the two is not as big as the gap between Stern and those players.

"We met two years ago, and I thought you were a genius at that time, but I didn't think that two years later you would become a graduate student at Stanford University, a six-year-old graduate student, I haven't heard of it except you, and there is no second one in the whole world, I'm so happy for you!"

Stern's eloquence was first-rated, and although the two had only met once, they seemed to him to be old friends.

"Mr. Stern, this is Mr. Phil, you are all acquaintances, this is my partner Lin, he is a well-known Chinese lawyer in Los Angeles who runs a law firm, and this is my good friend Sun, we have known each other for many years!"

Liu Lang introduced to Stern.

"Welcome, welcome, you are all young talents!"

Stern didn't have a fight, and took the initiative to shake hands with the two.

"Liu, you said you liked basketball very much, and I have everything related to basketball here, what do you think?"

Stern gestured around.

"Very good, especially this logo is very expressive, I heard that the prototype of this person is the Lakers' famous Jerry West!"

Jerry West is the Lakers' most famous player before "Magic" Johnson, and he is also the only person in NBA history to get the MVP after losing a game in the Finals.

Liu Lang knows that this logo first appeared on the official NBA promotional materials in 1969, and has since been used as the most famous logo in NBA history.

Stern was slightly stunned when he heard this, he didn't expect Liu Lang to know about it.

"Haha, Liu, your news is really well-informed, that's right, the prototype of this logo is Jerry, but everyone can be passed on, if he knows, we can't afford to use the portrait!"

"Really!"

In the previous life, it was rumored that this silhouette was the silhouette of West's dribbling, but the NBA officials never admitted it, and now it seems that they are trying to save money!

Liu Lang's long-bewildered question was finally answered by Stern himself.

"Come on, everyone come into the house with me!"

The crowd walked into Mr. Stern's office, where a large desk in the middle of the room contained various documents and his personal photographs, and a schedule of this year's NBA games was plastered on the wall, which took up almost half of the wall.

The assistant poured a cup of tea with Liu Lang and a few people, Liu Lang smelled it, it should be Tieguanyin, picked it up and took a sip, the taste was average, far less fragrant than the domestic tea.

"This is a good tea I prepared for you in Chinatown, how does it taste?"

Stern asked.

"Well, yes, yes!"

Liu Lang can only say that.

"Liu, I heard Phil say, the sneakers made by Nike are all designed by you, I can't imagine that your imagination is so rich, every pair of shoes is a classic, which has a lot of benefits for our NBA league, so I want to thank you!"

"Mr. Stern is polite, this is our win-win result, our company believes that the NBA league is a very potential league, and it will definitely become a world-renowned event in the future, based on this, our company will increase investment in the future!"

Liu Lang's answer was very imposing of the boss.

"Ha, you're right, the NBA league is going to be like this in the future......... By the way, what's your vision for the future of the NBA?"

Stern asked.

"Well, the NBA has been on the right track in the past two years under the leadership of Mr. Stern, and the league has begun to develop for the better.

However, the next step is to shape this group of players into people who are enthusiastic about public welfare, such as organizing them to participate in some community events or interact with fans during the holidays, so as to increase people's participation!"

"Well, well, yours is a good idea!"

Stern nodded and jot down.

"So, is there anything else?"

Stern then asked.

"After solving our own problems, the next step is to expand outward, first of all, we must increase the broadcast efforts, let the TV station broadcast the game with all its might, and publicity is always the best marketing method!"

Liu Lang replied.

"Yes, we thought of going together, and now we are negotiating with a lot of TV stations, and the key factor of the event is to have people watch it!"

Stern nodded.

"Secondly, the NBA league is a business league, since it is a business league, it is necessary to sell the goods, in fact, this is the same as the entertainment industry.

Launching a star is equivalent to a brand, Jordan is the head of this brand, and I firmly believe that he will achieve great things in the future, with countless fans, and can even be called the first person in the NBA!"

"Oh, the first person in the NBA, that's a great honor!"

Stern smiled.

"Of course, it's not easy to do this, it needs strong support from the league, and now the league's influence is not too big, and it has to attract a lot of attention, so try to add some entertaining gimmicks, the All-Star Game is very good, and I think you can often invite some Hollywood stars to help, for example, the All-Star Game can be like the Super Bowl to invite stars to sing and dance to cheer up, maybe someone is not a fan, but he is likely to be a fan of a certain movie star, a fan of a certain singer, what we have to do is to pull these people into the fan team！”

"That's right, that's it!"

Stern chimed in with a thigh on his face.

"In fact, if the NBA wants to really become bigger, these are far from enough!"

Liu Lang suddenly took a turn for the worse.

"What else needs to be done?"

Stern asked immediately.