087 [Patriarch]
Since Dr. Ma washed his hands, the award scam has quickly spread in the rivers and lakes.
First of all, eight breweries in Zhejiang Province claimed to have won the gold medal at the International Expo, which was enthusiastically reported by the local media as a supreme honor. However, more and more companies have won awards, and they have gradually reached double digits, and the newspapers of Zhejiang Province regard this thing as a joke when they mention it.
At the same time, there are also 6 monosodium glutamate factories in Jiangsu Province that have won the gold medal of the International Expo, and the local media are preparing to report it, and they are reminded by the experience of their counterparts in Guangdong Province and Zhejiang Province.
Scammers in East and South China have been unable to successfully deceive, so they have set their sights on the north and west.
After being deceived several times in the Northeast, it was obvious that the "market potential" was squeezed out, and some scammers directly sent good news to a small factory with only more than 100 people: 20,000 yuan for overseas expenses, 10,000 yuan for awards, and 8,000 yuan for agency fees. In addition, you can add money, 5,000 Asian Gold Awards, 10,000 Global Gold Awards, 20,000 Lifetime Awards, and another 50,000 yuan to arrange the award ceremony and take photos.
The real price is clear, whether you love to buy or not, and all kinds of awards are given away.
Dr. Ma can be described as the founder of "award fraud", and has formed a genre that is still being used in the 21st century. For example, awards are given to private individuals, photography awards, literary awards, invention awards...... You can issue a certificate with a pen, and you can also print the work into a book, and use it to give away to save face.
In a few months, companies across the country will know what's going on. They also learned smarter, and without the help of scammers, they made a bunch of gold awards on their own, and then advertised them wildly in TV newspapers.
Today, China's advertising market is also a crowd of demons, the government has no hard and fast rules, and there is no advertising fraud, and in previous years, even cigarette advertisements could be on TV. Under such a legal environment, advertisers have all kinds of brains, such as giving mummies a quick-acting heart-saving pill, and they will come back to life all of a sudden, and they can dance with rags...... Ten years later, this kind of advertising is not allowed to be played at all.
On the contrary, some propaganda methods that seem to be common in the future are expressly prohibited at this time.
For example, the Valentine's Day sale.
In February last year, several foreign companies placed advertisements in Beijing, announcing that there would be preferential activities in the week before and after Valentine's Day, giving roses, giving Valentine's discount cards or something. This thing was so fresh that it immediately caused a strong market reaction, so that the state-run hotel also launched a Valentine's Day party, and the demand for seat tickets, which was enough to cover a month's salary for workers, was still in short supply.
Some veteran cadres expressed great dissatisfaction, believing that the term "lover" was too ambiguous and offensive to morals. As a result, the relevant departments issued a notice strictly prohibiting the use of the word "Valentine's Day" in advertising, and in the future, the industrial and commercial departments would issue similar notices in February every year, and it was not until 1998 that the ban on Valentine's Day publicity activities was lifted.
……
Song Weiyang threw the fraudulent express aside and asked with a smile: "What, do you want to go and get the prize back?"
Chen Tao smiled and said: "I have personally sent a lot of this kind of gold award, and I really haven't received it in the hands of others." ”
Song Weiyang said: "If you are interested, you can reply to the letter, and maybe you can cheat some pocket money to come over." ”
"Really?" Chen Tao's eyes lit up, and she felt so funny.
Song Weiyang said: "Well, you can bring someone to come over to receive the award and gain enough trust from the other party." When receiving the award, it was said that our factory would hold a seminar on the development of the canned food industry, asked the other party to organize and coordinate, and decided to pay the other party a one-time activity fee of 1 million. When talking, you can't be in a hurry, and you are in a state where you have to give money every time to hang their appetite. Then, you said that you contacted a food association and planned to cooperate with the food association, and you have invited several large canneries, each of which is willing to contribute 100,000 yuan to participate in the conference. They must have been blushed by the money, and then you said that you need to invite the leaders of the national food agency to attend, and you need a large invitation fee to guide those scammers to take the initiative to pay for the right to host the food association......"
Before Song Weiyang could finish speaking, Chen Tao interrupted: "It's too complicated. ”
"It's not complicated, as long as you control the other party's mentality, it's very easy to cheat money. Even if they can't cheat the money and are found out by the other party, they don't dare to call the police, anyway, there is no loss," Song Weiyang said, "Remember, the money for receiving the prize cannot be given to them, to prevent them from running away at any time." The bigger the bait you throw, the less eager they are to ask for money. The current scammers are not professional, they are not professional, and they are more greedy than the other. ”
Chen Tao smiled: "If you are willing to go out in person, I will definitely be your assistant." ”
Song Weiyang shook his head and said: "I have cheated them out of hundreds of thousands, how can I have the time to do that now." ”
"Then forget it, I can't do it alone, even if I call Brother Zheng, it is estimated that most of them will be exposed," Chen Tao said regretfully, and added, "It's still up to you to engage in fraud." ”
Song Weiyang was not happy: "Hey, make me look like a professional liar!"
Chen Tao smiled: "You are more deceitful than a professional liar." ”
This is very true, from the 80s to 2000 onwards, 99% of the fraud methods were very crude, basically relying on casting a wide net to deceive fools to make money. These people really want to meet Song Weiyang, they are absolutely deceived that they don't have a pair of pants left, and they go to the street to be beggars every minute.
MLM is scary to say, but it's full of second-hand goods.
There is a news that a man was deceived into a pyramid scheme organization by a friend, and he actively attended classes and activities, and quickly gained the trust of everyone. Then he reversed his brainwashing, boasting every day that he had a relationship in the bank and could open a credit card with a large overdraft, and the larger the credit card flow, the more business rebates he could get. As a result, an entire pyramid scheme den was deceived, and even the pyramid scheme cadres stupidly asked him to apply for a credit card, cashed out hundreds of thousands of pyramid scheme personnel in one go, and successfully got out under the pretext of business communication.
The deceived MLM staff was extremely angry, so they chose to call the police!
There is also news that a young girl was abducted by a middle-aged woman and accidentally discovered the true face of the other party. The girl was silent, and in a small town on her way to a mountain village, under the pretext of calling her family to report her safety, she temporarily went out to find an old bachelor as a customer, and sold the middle-aged woman who wanted to abduct her.
All of the above are real cases.
If Song Weiyang falls into a pyramid scheme den one day, there are at least dozens of ways to fool him, and if he doesn't deceive those people who are engaged in pyramid schemes, he will not be Dr. Ma!
The two discussed the fraud business, but they were not interested, and Song Weiyang asked, "Has Ge Wei been contacted?"
"When contacted, his advertising fee was quoted at 200,000 yuan, and we talked about 150,000 yuan and couldn't reduce it. Chen Tao said.
"That's 150,000. Song Weiyang said.
Chen Tao reminded: "I asked people to inquire, the highest price of mainland stars is only 100,000, and only Hong Kong and Taiwan stars can get 300,000 or even 500,000 advertising prices." Ge Wei bit 150,000 to death and did not let go, it is estimated that our company is small and the brand is not loud enough. If we continue to talk, we may be able to win it for 100,000. ”
"It's 150,000, and there is no time to talk about it, and the iced tea drink will be put on the market in mid-May at the latest. Song Weiyang said.
Uncle Ge is definitely worth this price, spending 150,000 yuan to ask him to advertise is definitely more effective than inviting 300,000 Hong Kong and Taiwan stars.
Ten years later, Uncle Ge stood up and roared, but he helped Yilin Wood easily deceive more than 1 billion, and the appeal of the people was leveraged.