086 [Forcing Liang to be a Prostitute]
In the next half month, more than 70 college students came to the company one after another, and after a visit and understanding, only 6 people were willing to stay.
Even some young people who listened to Song Weiyang's speech and became enthusiastic retreated after calming down. Or they discussed it with their family, but they were strongly opposed by their family, so they also dismissed the idea of entering a private company.
Although since around 1990, many township enterprises have successfully recruited college students, but what are those township enterprises?
Haier is a township enterprise, Rongsheng is a township enterprise, Wanxiang is a township enterprise, and hope is a township enterprise...... Even Song Shumin's distillery can be called a township enterprise.
Most of these companies are related to the local government, and the person in charge wants to draw a clear line with the state-owned enterprises, so they proudly call themselves "township entrepreneurs". Although Hope Group has little to do with the local government, it still calls itself a "township entrepreneur" when it started in the township.
Don't see the word "township", you think that these companies are not good, in two years, the Liu brothers of Hope Group will even be regarded as the richest man in China by Forbes.
In comparison, Song Weiyang's company is too poor to appeal to college students.
After a symbolic interview, the six college students immediately entered the company for internships in the position of "reserve cadres" affiliated with the human resources department.
Song Weiyang personally took time to give them lessons, introduce the company's various departments, introduce the company's rules and regulations, and then let them enter various departments for internships based on their interests.
Although he is a college student, he is really competent for practical work, and the fastest one will take a month, the slow one may take half a year, and the more stupid one can get out of the way.
Yang Xin's hands and feet are very fast, and before the iced tea is on the market, he wants to be a secretary for one of the best-performing college students. The student's name is Chu Yuping, the deputy director of the organization department of the last student union, although he is young, he has strong learning ability and execution, and is good at reconciling personnel relations. After a little training for a year and a half, you can be thrown to the newly opened branch as the general manager, and if you do a good job, you can be transferred back to the headquarters to join the senior management team in the future.
Guo Xiaolan asked the only female college student to leave, the girl was not beautiful, even a little ugly, and she did not have Chu Yuping's understanding. But the victory lies in the seriousness of work, and the professional ability is strong - graduated from accounting. If nothing else, the company's financial director should be her in the future, and Guo Xiaolan is carefully cultivating.
Not only these college students, but also a few of the former employees of the canneries are standing out.
Due to the shortage of manpower, the sales team expanded rapidly, and Song Qizhi and Zhang Guodong both scattered the backbone around them to the provinces. Among them, three of them did a good job, and one of them even relied on their own skills to directly open up and straighten out the sales channels in Huizhou Province - this guy graduated from elementary school, and he was a worker in the factory instead of his father.
Immediately, Zhang Guodong suggested that a distribution office should be set up in each provincial capital, which is equivalent to Xifeng's sales outpost in each province.
After obtaining Song Weiyang's approval and Yang Xin's signature, Zhang Guodong also reported the situation, and said with a wry smile: "Some dealers are willing to try to help us sell new products after tasting iced tea samples, but they have made a very strange request. ”
"What requirements?" Yang Xin asked.
Zhang Guodong said: "The distributor proposed that we try to promote the health care function of the drink when we advertise. ”
Yang Xin was still thinking about it, so Song Weiyang said directly: "It's impossible, we have our own propaganda plan." ”
Zhang Guodong said helplessly: "New drinks without health care functions, they are not willing to act as an agent for distribution. ”
Song Weiyang is also very helpless, the Chinese market has been crazy by those health care products.
Although Jianlibao has played with the concept of health care from the beginning and claims to be "Oriental Magic Water", it is at least based on science, and in the final analysis, it belongs to a sports health drink.
But just this year, Jianlibao's propaganda has changed from science to fantasy. They specialized in the advertising copy of the three strains of oral liquid, and then received a letter of thanks from consumers, and some elderly people who were sick all the year round drank Jianlibao and were miraculously cured. The drink was also sent to the hospital for clinical observation, and it was concluded that taking Jianlibao can improve the internal environment, restore the spirit, eliminate fatigue, improve appetite, promote electrolyte balance in the body, and have obvious benefits for enhancing energy, physical strength, digestion and uterine contractions.
Well, uterine contraction is commonly known as labor force, and women with strong uterine contractions are better to have children...... Jianlibao actually has the function of helping women give birth.
Jianlibao has directly changed from the Oriental Magic Water to a Jianghu potion that cures all diseases.
This kind of change has to be done, because the salesperson always complains to Li Jingwei: "If we don't do health care product promotion, no dealer is willing to sell Jianlibao." ”
Fortunately, Li Jingwei discovered the danger of this kind of advertising in time, and hurriedly stopped it after only a few months, otherwise when the credit of health care products collapsed, Jianlibao would be finished directly, and there would be no need to wait for conflicts with the local government.
As for the future beverage giant Wahaha, it has been making health care products for the first few years, specializing in the production of children's nutritional oral liquid. It wasn't until last year that Wahaha finally started making beverages, and adopted the strategy of surrounding the city from the countryside to aggressively capture the township beverage market - Wahaha Beverage had no influence in large and medium-sized cities at this time.
After the "Two Cokes Flooded the Seventh Army", China's beverage market has lost most of its territory, and Wahaha has also seized this opportunity to rise rapidly.
At the same time, there is also the rise of Robust, which is also making health care products, and its goal is just the opposite of Wahaha, specializing in large and medium-sized cities, and the township market is not visible for the time being.
Yang Xin said: "Now Jianlibao, Wahaha and Robust are our strongest competitors, but these three brands are all making health care products, or promoting the concept of health care, why can't we?"
"Because it's not necessary. Song Weiyang said.
Zhang Guodong hurriedly said: "It is very necessary! Wahaha relies on nutritional oral liquid to pave channels, Robust's relies on life nuclear energy to make a name, Jianlibao has always been a health functional drink, and now it can cure all diseases." If we don't publicize the health care function, what can we do to compete with them, and what can we use to win the favor of the dealers? If we don't carry out health care publicity, we won't even be able to sell the goods!"
Song Weiyang didn't know what to say, in this crazy and barbaric era, forcing people who make drinks to sell health care products is not forcing good people to become prostitutes? There is simply no reason to talk about it.
However, the little-known Rising Sun can become an instant hit with iced black tea, and people don't promote health care, why can't Lao Tzu?
Song Weiyang thought for a while and said: "Let's continue to contact dealers first, talk about it if you can, and wait for my advertising to talk about it if you can't talk about it." ”
"Okay. Zhang Guodong felt a deep sense of frustration and helplessness.
Yang Xin and Zhang Guodong left the office, Chen Tao suddenly came in again, she said with a mysterious smile: "Chairman, look at this!"
Song Weiyang took it and looked at it, but it was an express letter, and asked, "Who sent the letter?"
"Chinese Canned Food Nutrition Society," Chen Tao said and suddenly laughed, "Chairman, our canned food has won the award, and it is still the gold medal of the Munich International Food Exhibition!"
"......" Song Weiyang sweated at a waterfall.