As a cultural official, poet, writer, painter, calligrapher and photographer, Xu Demin's profession has nothing to do with literature and art. He studied finance and accounting in secondary school, worked as an accountant in a state-owned factory, studied economics in Fudan, and taught economics as a teacher in Fudan.

His life seems to be a little off track.

The two talked about literature from science fiction, and from literature to China's economic situation.

Anyway, he is not engaged in economic development work in the government, Xu Demin chatted very casually, he said: "The central authorities have established the socialist market economic line, and now we are in a very critical and embarrassing period. This crux and embarrassment is embodied in two aspects: First, the theoretical issue, whether Marx's political economy can still be adapted to the market economy; and second, the practical issue, how should the state-owned enterprises be reformed! These two issues involve China's state system. ”

Song Weiyang said with a smile: "The core of Marx's political economy is nothing more than the labor theory of value. Commodities in the socialist market economy still have two factors, use value and value, and these two factors are still determined by the duality of labor, and the value is still the general labor condensed in the commodity, and the quantity of value is still the amount of labor condensed in the commodity...... Therefore, I believe that Marx's labor theory of value is fully applicable to the socialist market economy. ”

Xu Demin said: "The problem is that the current situation in China and the world is very different from that of Marx's time. Value is created not only by labour, but by all factors of production. In addition to the general labor of people, there are also such elements as land and capital. Capital, in particular, has shown too much power in the past two years, and the value of capital has even exceeded the value of labor to a certain extent. ”

"That's true. Song Weiyang said.

Xu Demin said: "So I pondered to supplement Marx's labor theory of value, that is, the value of commodities is created by all social labor, not only living labor, but also dead labor, materialized labor and past labor, which are all factors of production of value. ”

Song Weiyang said with a smile: "Senior, you can't talk nonsense, you will be branded as a 'theoretical capitalist roader' before you put it." ”

Although Xu Demin only added that sentence, he completely overthrew Marx's labor theory of value and turned it into Say's factor theory of value. These two factions are mortal enemies and have been opposed to each other for more than 100 years, and to endorse the theory of value of factors is tantamount to shaking the correctness of our party.

Xu Demin spread his hands and said: "So this is a dead circle, if we want to rationally explain the socialist market economy, we must introduce the factor theory of value, and the introduction of the factor theory of value overthrows Marx's labor theory of value." This theoretical problem must be solved, and there are many economists discussing it at the moment, but no reasonable explanation has been found. Fortunately, I am in charge of culture, so I don't need to worry. ”

"What's so troublesome?" Song Weiyang said with a smile, "Land belongs to the whole people, and it is the river and mountain that all the Chinese people have beaten down with one punch and one kick under the leadership of the party, so the land itself is the carrier of people's labor value." As for capital, it is also the income of labor, and it can be classified as the fruit of general labor. Isn't that in line with the labor theory of value?"

"You are a fallacious reason, and it can't stand scrutiny. Xu Demin said.

Song Weiyang said: "It's okay to be able to explain it, and it doesn't have to be crooked." ”

Xu Demin said: "That's the only way." ”

Song Weiyang said: "In fact, the key point of the problem is that Capital mainly analyzes the traditional market economy, Marx's labor theory of value, how to reflect and explain the modern market economy. In my opinion, we should dig out and sort out the relevant expositions from Marx's treatises such as "German Ideology", "Theory of Surplus Value", "Critique of Political Economy" and "Capital", and enrich and develop them in light of the current economic situation. Social affairs are constantly changing, and only the developing Marxism can guide us in solving the new problems we encounter in the course of advancing. ”

"Hahaha," Xu Demin said with a smile, "After you graduate, you should be transferred to a government department to do theoretical research." ”

"Forget it, I'm just a half-witted person who has read a little bit of "Capital", it's okay to brag, but it's not okay to do research. Song Weiyang shook his head and said.

Xu Demin asked, "Who is the teacher who taught you economics?"

Song Weiyang said: "I majored in sociology. ”

Xu Demin was stunned and smiled dumbly: "You junior, you have a lot of ink in your stomach, and you can talk about everything." You are an entrepreneur, so let me ask you, how should Chinese enterprises develop?"

Song Weiyang said: "The development of Chinese enterprises faces two basic problems. First, the development of Chinese enterprises is carried out in the process of institutional change, and will continue to develop in the course of institutional change. This system can be understood as the national economic system, and it can also be understood as industrial rules and regulations. This is the premise of the development of Chinese enterprises, the development of state-owned enterprises do not allow me to put a beak, let's talk about private enterprises, first, we must keep a close eye on the reform situation, second, we must work together to build industrial regulations, and do a good job in these two aspects, in order to meet with foreign-funded enterprises. Second, Chinese companies must find their place in the middle of the world industrial system and continue to grow and develop on this basis. Nowadays, the world economy is integrated, and it is not possible to develop behind closed doors, on the one hand, we must resist the invasion of foreign capital, and on the other hand, we must also think of taking the initiative to kill it. ”

"This is a good summary, from a high vantage point!" Xu Demin once again raised his evaluation of Song Weiyang and took the initiative to leave his phone number, "This is the phone number on my unit, and I will communicate more in the future." ”

Song Weiyang smiled and put away his phone number: "I'll just talk nonsense, I can't take it seriously." ”

"You don't have to be modest," Xu Demin said, "as far as what you just said about the development of Chinese enterprises can be expanded, written into a paper, and submitted to a social science journal for publication." If it's wonderfully written, maybe it can even be used as an internal reference. ”

"Think about it. Song Weiyang said.

Xu Demin was not a big official, he dealt with artists all day long, and he was marginalized from the beginning. Talking so much is just a good fate, which is not substantially helpful to the development of Xifeng Company, and maybe one day I can meet other leaders through him.

The two of them are good at chatting, and when they talk on the plane, they listen to the passengers in the next seat with a confused face - they can't understand it when they talk deeply!

Xu Demin seemed to be going to the capital to attend a literary and artistic work seminar, and after getting off the plane, Song Weiyang waved goodbye to him and called a taxi to go straight to the hotel.

The hotel was booked in advance by Xifeng's Beijing sales company, Song Weiyang saw a book in the room for a long time, and in the evening, the eldest brother Song Qizhi finally brought someone here.

"Is CCTV really so useful?" asked Song Qizhi as soon as they met.

Song Weiyang smiled: "Of course it works." ”

Song Qizhi said: "That's not more than 25 million." ”

"Don't even think about it if it's less than 30 million. Song Weiyang said.

"It's just a prime-time advertisement, too much!" Song Qizhi said.

In the hands of Song Shumin, the products have gradually gone out of Xikang, and they are also selling well in neighboring provinces, reaching the peak of annual sales of 160 million yuan in 1992.

But in the hands of Zhong Dahua, the rapid expansion of Jiafeng Liquor came to an abrupt end, almost all the markets outside the province were lost, and the market share in the province also fell sharply.

The house leak happened to rain overnight, and on New Year's Day in 1994, the government suddenly imposed a consumption tax on alcohol. The consumption tax rate of grain liquor is as high as 25%, which is equivalent to directly eating a quarter of sales, and the profits of the distillery have plummeted, which is also an important reason for Jiafeng Liquor's monthly losses, not all of which were made by Zhong Dahua.

Song Qizhi said: "In order to get rid of the bad assets, buy out the seniority of the workers in state-owned enterprises, and add the mess left by Zhong Dahua, Jiafeng Liquor is now in debt of more than 40 million! Although the "Focus Interview" has brought down Zhong Dahua, it has also made Jiafeng's brand stink, and the products are becoming more and more difficult to sell. I went to the prison to ask my dad for ideas, but with little success, and the situation was worse than a few years ago. Now I will take tens of millions to bid the king, in case the effect is not good, the winery will be directly yellow!"

Song Weiyang said with a smile: "CCTV is good, why do you want to make a standard king?"

"Sell advertising money. Song Qizhi said.

"This is the first CCTV bid king, if the factory that got the bid king fails, what do you think other companies will think?" Song Weiyang asked.

"The king can't do it...... Hey, I know," Song Qizhi slapped his thigh, "CCTV will definitely help promote it in order to erect the sign of the king and make it easier to earn more advertising money in the future, not just a few seconds in prime time!"

Song Weiyang said: "How is the trademark changed?"

"Don't mention it," Song Qizhi shook his head, "Even if the brand of Jiafeng wine stinks, there are still many old customers." If you ask me to change a new trademark, dealers and consumers don't recognize it at all, and the new products are backlogged in the warehouse and can't be sold!"

Song Weiyang said with a smile: "That's just taking advantage of the east wind of CCTV to sell new wine." ”