The notice letter of the advertising bidding meeting on CCTV's side was issued at the end of last month, and the companies that had advertising cooperation with CCTV received a copy.

Yang Xin didn't take this seriously, and was ready to send someone over to bid casually. As a result, within two days, CCTV reissued another letter, saying that it would do something "bid king" this year, and the advertising fee would rise again.

Guo Xiaolan was in charge of the financial department, and Yang Xin went to discuss with him, both of them felt that CCTV was useless, and it was okay to continue to sign ordinary advertising contracts with CCTV.

Fortunately, Song Weiyang was prepared, before he left his hometown, he specially instructed Yang Dexi, the director of the office, that any news about CCTV must be told, in order to wait for CCTV to be the king!

It is impossible for anyone in China who is mixed in the business world not to know the bid king, and even the winning bid price of the first two bid kings can be memorized. The winning bid price of the first bid king is 30 million plus the mantissa "long hair hair point long hair";

The benefits brought by CCTV standard king can be intuitively reflected with data.

Historically, the annual sales of less than 200 million Confucian banquet wine, after winning the CCTV standard, the sales soared to more than 900 million in the second year, directly increased fivefold! As soon as the advertisement came out, distributors from all over the country needed to queue up at the entrance of the distillery for a month to get the goods.

Canned food and iced tea are not suitable for the king of the standard, but the liquor, with its high profit margin and high market potential, is born to be the chaser of the king of the standard!

Song Weiyang immediately called his eldest brother and asked him to fly to the capital quickly, because it was too late to take the train.

Song Weiyang himself also asked for leave, he did not go to bid, but wanted to take the opportunity to have a good relationship with the director of the CCTV advertising department.

In the 80s, it was very difficult to fly, and in a big city like Shenghai, there were only three flights a day, and it was often impossible to buy a ticket with money. By 1994, although it was much better, the number of flights per day had increased to hundreds, but it was scarce to spread evenly across routes, and it was still difficult to buy tickets in a hurry.

In order to be in a hurry, Song Weiyang called Chen Tao directly and asked her to go to the director of the ticket office at the airport, and stuffed 1,000 yuan to help book the fastest ticket.

In the whole of Shenghai, there is only one airport ticket office. The ticket office officer, on the other hand, usually has 3 to 5 tickets in his hands to deal with special circumstances. In addition, there are two or three air tickets in the hands of the duty leader, specially reserved for senior leaders - in theory, these tickets are not for sale and must be vacant there, but the director of the ticket office often sells them himself.

When he arrived at the airport, Song Weiyang looked for a public phone and called the director of the ticket office: "Hello Director Chen, I am Song Weiyang of Xifeng Company, yes, I booked a ticket to Beijing." ”

Director Chen's voice came from the phone: "Boss Song, I'll give you a number, you can take the number to the ticket window to get the ticket." If you remember, the numbers are 'love to go', 'hook' and 32 'sharp'. ”

What the heck?

Song Weiyang was a little confused with a pen and paper, and confirmed: "Director Chen, is 'love going' two vertical and one horizontal?"

"Yes, yes, that's the love to go. Director Chen said.

"'Hook' and 'tip' are the tips of the hook circle in poker?" Song Weiyang asked again.

"Yes, yes," Director Chen exclaimed, "It's still Boss Song who is educated, last time there was a local old hat who booked a ticket, I told him 'hook', he had to remember it as 'for', and I called back and forth all morning to figure it out." ”

Song Weiyang sweated wildly, isn't Nima V just a hook?

When he came to the ticket window, Song Weiyang reported the number "HJ32A", and the conductor quickly opened the ticket, all handwritten, just like a fake ticket.

After waiting for a while to get on the plane, Song Weiyang found his seat, and there was a middle-aged uncle beside him.

Song Weiyang took out the book "The Reality of Social Construction", and before he opened it, he heard the middle-aged uncle say, "Fudan graduate students?"

The cover of the book has a label of Fudan Library, and it is normal to be recognized, Song Weiyang replied: "Freshman undergraduate." ”

"I read the original English version in my freshman year, and the current students are really amazing. The middle-aged uncle sighed.

Song Weiyang asked, "Uncle is also from Fudan?"

The middle-aged uncle smiled: "79." ”

"The third term," Song Weiyang was in awe, "Now that he is a big boss, right?"

"Working in the municipal party committee, I don't have the courage to go to the sea to do business," the middle-aged uncle seemed to be very happy to meet the alumni, and took the initiative to say, "You know the Fudan Poetry Society, right? I am the first president of the Poetry Society." ”

"It turned out to be Senior Xu, disrespectful, disrespectful!" Song Weiyang immediately shook hands.

Until now, Fudan still circulates the deeds of Xu Demin, the first president of the Fudan Poetry Society, the vice president of the student union for two consecutive terms, the chief editor of the college students' poetry collection sold 100,000 copies during the school, graduated and stayed in the school as a teacher for several years, and was later transferred to work in the municipal party committee, and now he is an official, a poet, a painter, a photographer, and occasionally returns to his alma mater to give a few speeches.

This relationship must be grasped, and making friends with Xu Demin is equivalent to making friends with Shenghai's official cultural circle, and he is the participant and general liaison of Shenghai's cultural development strategy.

It's a pity that Song Weiyang is not engaged in the cultural industry, otherwise, one Xu Demin would be enough for him to get into the mix.

"Senior Xu, this is my business card. Song Weiyang sent out his first business card in nearly half a year.

Xu Demin was still a little funny, and the freshmen actually handed out business cards, but he quickly put away his smile and said in surprise: "Song Weiyang, chairman of Xifeng?"

Song Weiyang smiled: "It turns out that Senior Xu also knows me, it's a great honor." ”

"I'm engaged in cultural and ideological propaganda work," Xu Demin shook his head and said with a wry smile, "The anti-Japanese war document you issued half a year ago, and many units in Shenghai are responding, but it gave me a headache for a while, and xenophobic thinking is not easy to guide." ”

"I'm causing trouble for my seniors. Song Weiyang said.

"Haha, it's not troublesome," Xu Demin said with a smile, "When I was in college, my thinking was more radical than yours, and it's a good thing that young people have sharpness." ”

The two began to chat, this is the good thing about famous schools, and they can meet alumni - if Song Weiyang is not a Fudan student, it is estimated that Xu Demin would not want to communicate with him.

After the plane took off, Song Weiyang went to the toilet and came back to find Xu Demin holding "Ghost in the Atom" and watching it vigorously.

"Seniors also like this kind of science books?" Song Weiyang asked.

"Just take a look. Xu Demin said with a smile.

"A Brief History of Time", "God and the New Physics", "Terrible Symmetry", "Ghost in the Atom", and "In Praise of Cellular Life", this book was published in China in 1992.

The publishing house was afraid that it would not be able to sell, and the first printing was only 3,000 copies, and it had been cold for two years, and suddenly it became popular this year.

No one could have imagined that it was not scientists and science fiction enthusiasts who made this set of popular science books popular, but the result of the active propaganda of a large number of poets and painters.

At this time, poets and painters were true cultural pioneers, daring to explore and accept new things, and using their influence to promote the spread of new things and ideas. It is precisely because of the propaganda of a large number of poets and painters that popular science books such as "A Brief History of Time" suddenly became popular in 1994, and became a dark horse in the book market in 1995, indirectly contributing to the accelerated development of Chinese science fiction literature.

Among these books, Song Weiyang has only read "A Brief History of Time", and he immediately chatted with Xu Demin about Hawking, the king of immovable Ming.

It didn't take long for the stewardess to come over with drinks, including cola, juice, beer, white wine, and red wine...... And cigarettes!

Song Weiyang asked for a glass of red wine, and suddenly came up with an idea, can you sell Xifeng iced tea on the plane? The self-produced liquor is definitely not good, because the plane provides Moutai, and the competition is not good.