The premiere officially began, as the director, Ning Hao, nervously stood on the stage, facing all the guests, the audience and the media, telling the beginning and end of the creation of the movie "Crazy Stone", the script of this movie has been accumulated in Ning Hao's mind for several years, he said that he never thought that this movie could one day become a theatrical movie, because before this, he once thought that even if this movie could be made only on a movie channel, he felt extremely satisfied.

However, meeting Li Mu became the biggest turning point in his life.

With the support of Li Mu, he made this movie, and it will be released nationwide, realizing his wish to shoot a big movie in theaters.

Talking about the process of getting to know Li Mu, Ning Hao was full of emotion on the stage.

Who would have thought that the college student who chatted with him on the Internet and asked him to help make micro-movies would transform into today's Li Mu in such a short period of time.

Who would have thought that it was that online chat that made Ning Hao really become a director, an executive of Makino Imaging, and an assistant director of Spielberg's crew.

Ning Hao said: "Life is sometimes so wonderful, when I was in the dormitory, looking for people everywhere to inquire, hoping to find a crew to do a job, a phone call came, and a young man who was still in college told me that he wanted to make a micro-movie, so everyone knew the rest of the matter, and it didn't take long for the phenomenal micro-movie "Old Boy" to become popular all over the country. ”

Speaking of this, Ning Hao paused and said, "Crazy Stone" Before preparing for filming, my idea was to hope that the company could give me a budget of two to three million to let me complete my first theatrical movie, but my boss Mr. Li Mu told me that you can't just think about reducing costs all day long before doing one thing, you have to think about how to do things the best, so he added several times the budget and won Mr. Liu Dehua to join this movie, here, I am also very grateful to Mr. Liu Dehua for his efforts and dedication for this movie. ”

At this time, everyone present looked at Liu Dehua, and the cameras of the real-time pictures on both sides of the scene were also aimed at Liu Dehua, giving him a close-up of a single person, Liu Dehua smiled and made a gesture of thanks with his hands folded.

Ning Hao continued: "In fact, this movie has long been ready to meet with everyone, but the original release schedule happened to encounter the SARS epidemic, and Mr. Li made a decision at the time, so that the film was postponed until the end of the SARS epidemic, and the reason is also very clear to everyone, when the epidemic is still spreading, we can't attract everyone to the public, which will bring unnecessary trouble and risk to the defense of the epidemic, so the movie has been postponed, and until today, it is finally going to officially meet everyone." ”

There was fierce applause from the audience, and Ning Hao couldn't help but say excitedly: "Before the film is screened, I would like to ask Mr. Li Muli, the chairman of Makino Technology, to come to the stage to say a few words to you, I don't know if Mr. Li is inconvenient?"

The camera at the scene was aimed at Li Mu, and Li Mu's pictures appeared on the screens on both sides, Li Mu smiled slightly, stood up, and stepped onto the stage.

On the stage, Li Mu and Ning Hao had a man's hug, then took the microphone from his hand, and said with a smile: "To be honest, Ning Hao didn't tell me until I went on stage, and wanted me to speak on stage, but I was caught off guard all of a sudden, and I will put on small shoes for him when I turn around." ”

There was a burst of laughter from the audience.

Li Mu paused slightly, and then said: "Recently, I have spoken a little frequently in public, in fact, it is not a good thing that the exposure is too high many times, but for Makino Imaging, today is a memorable day, and I believe that today will also be a memorable day for the Chinese film industry, so as a layman, I will also talk to you on this special day." ”

"I personally love movies very much, if there is any art form that can convey their thoughts and values the fastest, most massively, and most effectively, then the answer must be film, which is why I do Makino Images, we hope to be able to convey our thoughts and attitudes to the world, and at the same time, we also hope to make it into a profitable industrial chain, so we started to shoot films. Acquired cinemas, and built and laid our Muying ticketing system across the country, now, Muying ticketing system has accounted for more than half of the domestic film box office sales, I believe that it will not be long before this proportion will exceed 60%, 70% or even 80%. ”

"At the same time, we are also committed to improving the overall level of the domestic film industry, which is not only to contribute more and better films to Chinese films, but also to find ways to develop the audience of the film market, and find ways to improve the efficiency of the industry to combat piracy. ”

When it comes to the industry promotion plan, all the people below have played a twelve-point spirit, Li Mu's previous release of good news to the Internet industry has a very far-reaching impact, which also makes the film and television industry full of expectations for Li Mu, if Li Mu can also release some strong industry promotion programs in the film and television industry, then the pulling effect on the industry will be very huge.

Li Mu said at this time: "I have a Chinese rising star director plan, the specific content of this plan is that in the next five years, I will invest 3 billion yuan to support 300 directors to shoot the movies they want to shoot, with an average investment of 10 million yuan per film, all shooting costs are completely borne by me, and the copyright is also exclusively operated by Makino Imaging, but the director and his team can account for 50% of the film's copyright income." ”

In other words, if the film makes money, then 50% of all the revenue will go to the director and his team, and if the money is lost, the director and his team do not have to bear any losses. ”

When the domestic film and television industry is cold in capital, a large number of directors can't find money to shoot the movies they want to make, and only a very small number of famous directors can get the investment they want and shoot the movies they want to make.

Therefore, Li Mu hopes to use this five-year plan to support a group of idealistic, enthusiastic, and ambitious new directors, so that they can have the opportunity to shoot the films they want to make, 300 movies with an investment of more than 10 million in 5 years, which is converted into 60 films per year, 10 million investment films, as long as there is no problem with the subject matter, it will definitely have the ability to go to theaters, and when the time comes, it will be able to add 60 cinema movies to the domestic film market every year, which is equivalent to 5 films per month and at least 1 per week.

Last year, the Huaxia Film Market shot less than 200 feature films throughout the year, of which less than 100 could be released in theaters, and an increase of 60 at once was definitely a huge boost.

Many new directors in the audience are excited about this plan, but many old people in the film and television industry seem to be a little worried.

The new directors are excited because they are about to have the opportunity to get enough funds to shoot the theatrical movies they want to make, and the old people are worried because they are afraid that these new directors and new films will hit the market in large numbers and take away their market share.

Everyone knows the example of more monks and less porridge, and no one wants a large number of competitors to emerge every year to compete with them for food.

Li Mu continued at this time: "At any time, if you want to revitalize any industry, you must simultaneously increase two orders of magnitude, one is to increase the volume of products, and the other is to increase the total number of consumer groups. ”

"Only increasing the number of films will lead to a serious division of the total box office, pull down the yield of a single film in the entire industry, and may lead to more films that cannot recover their costs; ”

The rookie director in the audience was even more excited, Li Mu was equivalent to a one-stop service for production and marketing, which completely solved the worries of the rookie director.

However, the old man still feels a huge threat, adding so many new movies, and only promoting these movies, other people's films still have to receive a huge impact.

At this time, Li Mu said: "The difference between the film and television industry and other industries is that in our industry, the terminal cannot be solved by the user, and the audience must enter the cinema to see the cinema film and contribute to the box office, so this requires the rapid development of our cinema carrying capacity, so in addition to the Huaxia Rising Star Director Plan, we will also launch another plan at the same time: the screen fission plan." ”

"The screen fission plan, as the name suggests, is to make our existing big screen fission, 1,000 to 2,000, 2,000 to 4,000, 1 million seats to 2 million, 2 million to 4 million, in this way, to improve our user carrying capacity, in the next five years, Makino Imaging will invest no less than 3 billion yuan, with enterprises and individuals around the country to set up a joint venture cinema line, the specific implementation plan of this plan is:

As long as the cinema chain is in all the prefecture-level cities in mainland China, you can apply for cooperation with Makino Image, the principle of cooperation is that Makino Imaging actually bears 10-20% of the total investment, but the corresponding shareholding ratio is discounted, that is to say, if a cinema has a total investment of 10 million yuan, Makino Technology can contribute up to 2 million, but only accounts for 10% of the shares. ”

The screen fission plan, to put it bluntly, is a support plan for the construction of cinemas, Li Mu cannot invest tens of billions in Makino Image, let it build its own cinema line across the country, such a huge capital occupation, will make Makino Image's cinema line become a bloated heavy asset, so, take out billions of dollars, in the form of less shares, to attract the power of all walks of life, and induce them to come out and cooperate with Makino Image to build a cinema, in this way, the billions invested can form a leverage effect in the terminal market, although the investment is 5 billion, but leveraged, it may be 50 billion theater scale。

As for whether the five-percent discount will bring losses, Li Mu doesn't care at all, because first of all, in the long run, investing at twice the net worth is a very cost-effective deal, the future film and television industry will advance by leaps and bounds, and the theater chain will make unstoppable money.

Although it is a little less money, Li Mu can also make up for himself in other links, such as the Muying ticketing system, every time a theater is added, it is increasing the income of the Muying ticketing system, although the proportion of the box office commission is not high, but it accounts for at least more than 5% of the total box office.

Moreover, there are more theaters, and the 60 movies that Makino Imaging invests in every year have enough theater resources, which can also help Makino Imaging improve its box office and profitability.

In this way, six billion funds will form a perfect chain in the film and television industry:

300 films in 5 years will increase the total volume of the film market, the publicity will keep up with the consumer group, and the theater chain will keep up with the industry's consumption carrying capacity.

There is another point that Li Mu is very shrewd, Wanying's film and television base is about to be launched, such a large investment, there must be a supporting industry to pull, not to mention anything else, at least half of the 300 films planned by the new star directors of China in the future will be filmed in Wanying film and television base, which also gives a huge impetus to the film and television base project and accelerates the development of the film and television base.