Chapter 1508 Consumption Upgrade
After Li Mu's billion-dollar box office boasted about Haikou, the media reporters present were all shocked, and for a while, the questions in Li Mu's ears basically revolved around the "billion-dollar box office", such as:
Why do you think "Crazy Stone" can make a billion box office?
Would you be disappointed if Crazy Stone didn't meet your expectations at the box office?
"Crazy Stone", from the director to the actors, most of them are newcomers, do you think such a team can support a billion box office?
After listening to these questions, Li Mu just smiled faintly and replied: "I am full of confidence in "Crazy Stone", because I am full of confidence in the movie itself, the success of the movie does not rely on big-name stars or big-name directors, but on excellent stories and excellent acting skills and production standards, so whether this movie can support a billion box office must be tested by the national audience, as for whether I will be disappointed if it doesn't reach it, the answer is no, I recognize this movie very much, I think its story core, The actors' acting skills and production standards are very high, and I am very satisfied with that. ”
A reporter asked: "Hello Mr. Li, I really didn't expect you to be so busy, and take time to attend the premiere of this movie in person, from this point you can also see how much you attach importance to this movie, so do you have anything to say to the audience and friends in front of our TV?"
Li Mu heard this question, nodded with satisfaction, these people asked so many unnutritious questions before, this is finally a little more on the road, what he needs now is to talk to the audience through the media, but this kind of dialogue can not always be his own initiative, it will seem that the taste of sales is particularly strong, and sometimes, reporters need to thread the needle in it, secretly crossing Chen Cang.
So, Li Mu smiled and said: "I believe that the audience in front of the TV, there are many people who have not walked into the cinema for a long time, many excellent movies need better audio-visual effects to be able to taste the charm of them, good comedy movies are even more so, bring your lover, relatives, or make an appointment with three or two friends, to the cinema to watch a joyful movie immersively, believe me, this experience will not disappoint everyone." ”
After answering this question, Li Mu pushed Ning Hao in front of him and said with a smile: "I won't answer other questions more, today's protagonist is Director Ning, if you have any questions, just ask him." ”
Pushing Ning Hao in front of media reporters, Li Mu began to seriously calculate the box office that "Crazy Stone" could earn.
Taking the movie ticket price of about 30 yuan as an example, the box office of one billion needs to reach 33.33 million moviegoers, and if one out of every ten audiences will complete the second brush, then it means that 30 million moviegoers are needed.
30 million people, what is it in front of China's 1.3 billion people?
Not to mention 30 million, even if it is 60 million, it is nothing in front of the data ratio.
At present, the annual box office of domestic movies is about 1.5 billion, which is converted into 50 or 60 million movie views, which is too low in a country with a population of 1.3 billion.
As for why it is low, it is not because it is poor and cannot afford to consume, in the final analysis, it is that the concept of consumption has not yet reached this level, so it is urgent to upgrade consumption.
Li Mu has experienced countless consumption upgrades in the Internet and cultural and entertainment industries, and he deeply understands the importance of consumption upgrades to an industry.
The consumption upgrade does not rely on the upgrading and change of the industry itself, but on the strong products to stimulate the upgrading needs of consumers.
Just like Apple's mobile phone consumption upgrade in the mobile phone market, if you want to achieve consumption upgrading, you must come up with products with this power.
Now, the Chinese film market can almost be regarded as a dead silence, and the reason why "The Girl We Chased Together in Those Years" was able to win hundreds of millions of box office and set a record was also due to the popularity of several leading actors and the theme song at that time, as well as the special selling point of youth and nostalgia, this movie is only a flash in the pan for the Chinese film market, and it is not enough for people to develop the habit of entering the cinema after watching it.
Counting the development of Chinese films for so many years, there are only two movies that have truly achieved consumption upgrades in Li Mu's opinion.
The first "Avatar", this movie's stimulation of the Chinese film industry is epoch-making, it makes Chinese audiences truly realize that good movies need to be watched in the cinema;
The second "Thai Embarrassment", this movie created 63% of the box office with 38% of the film schedule, becoming the first domestic film with a box office of more than 1 billion, creating a box office record for domestic films, and impacting "1942" in the same year, it opened a new era of entertainment movies and completely opened the domestic film market;
Since "Thai Embarrassment", the box office height of domestic films has continued to rise, with more than one billion, more than two billion, more than three billion or even higher......
Among these two movies, "Avatar" is a world-class masterpiece, sweeping the global box office of 18.7 billion, becoming the highest box office record in film history. At that time, it was only a medium-production popcorn movie, director Xu Zheng was not really popular as an actor, and being a director was the first time a big girl went to the sedan chair;
But these three people have come up with a comedy movie that allows the audience to praise it with practical actions, and crushed the famous directors, famous actors, and big productions released on the same schedule.
This film is insignificant in the history of film, and it is not a high-quality film in the history of Chinese films, but it has subverted the entire Chinese film market with a devastating posture, which directly triggered a major upgrade in the consumption of the film and television industry, and since then, the box office of Chinese films has begun to grow explosively.
The quality of "Thai Embarrassment" is at least one grade worse than "Crazy Stone", since "Thai Embarrassment" can drive consumption upgrades, then there is no reason why "Crazy Stone" can't.
Therefore, Li Mu feels that the tuyere of the Chinese film and television industry is coming.
……
When Li Mu, Du Wei and Ning Hao finished the interview with reporters and walked into the venue together, nearly 1,000 guests and the audience gave a standing ovation.
All the guests present are almost all people in the film industry, they have stars, producers, directors, and executives in the film and television industry, so many people stood up and applauded Li Mu, the reason is very simple: Since the birth of Chinese films, Li Mu is the strongest among the capitalists who pay attention to the film and television industry, so strong that it is too much stronger than the film industry.
In other words, since the birth of Huaxia Film, it has never received the attention and support of a super-rich man like Li Mu, and everyone is especially looking forward to Li Mu being able to bring great improvement and promotion to the film and television industry, so that his life will be much better.
Moreover, Li Mu's current strength has indeed reached a mythical height, not only in the film and television industry, but also in any industry, hoping to get such a legendary help.
Whether it is Forbes or Hurun, they have been calculating Li Mu's worth recently, and they have come to the conclusion that they are all very terrifying personal assets of more than 100 billion US dollars, and will soon exceed 200 billion US dollars.
If you look at the numbers, Li Mu is already the richest individual in the world, and he should top all the world's richest lists, but so far, no one has included him in the rich list, and the fundamental reason is that Li Mu's companies have not yet been listed.
Not listed, it means that the assets are "valuation" rather than "market value", and the valuation is extremely unrigorous, because if it is valued according to net assets, Li Mu's companies cannot actually add up to more than 10 billion US dollars, but most of his worth comes from the ultra-high premium given to him by the market.
It's like a famous writer who sets up a company, and he is the only one in the company, and his personal creative copyright, but the copyright is a virtual asset, and it is difficult to actually value it without selling, so it seems that his company's net assets have nothing but office space and office supplies.
Moreover, all the valuations from the capital market are only a kind of estimated value unilaterally given by one or several investment institutions, which does not have reference value, and what really has reference value is the recognition of the company's stock price by the securities trading market after the company's listing, as well as the company's market value after listing.
Because of this, it is often the case that the stock price of a giant company has skyrocketed recently, and the founder's worth has increased by tens of billions of dollars overnight, or the stock price has plummeted, and the founder's worth has decreased by tens of billions of dollars overnight.
Therefore, out of rigorous considerations, any responsible rich list cannot include Li Mu's estimated worth in the rich list.
However, once Makino Technology is listed, and Google, PayPal, and Baidu are listed in Makino Technology, Li Mu's value will immediately usher in explosive growth, which is not counting several big products of Li Mu's e-commerce empire: Taobao, Taobao logistics, Alipay...... If these three are also listed, Li Mu's worth of $200 billion may not be able to stop it.
Now, a super boss who is worth more than hundreds of billions of dollars has come to the film and television industry with only a billion box office revenue a year, and has decided to personally promote the industry to move forward by leaps and bounds, which is definitely a once-in-a-lifetime opportunity for the entire industry.
Li Mu, Du Wei, and Ning Hao walked all the way to the first row in front of the stage, where Li Mu had already reserved a seat in the VIP area, and Li Mu saw many familiar faces here.
Not only the entire founding team of "Crazy Stone", but also many of the most famous stars and directors in the entertainment industry, these people are seated on either side or behind Li Mu, so they all greeted Li Mu, and Li Mu responded with smiles one by one.
At this moment, Li Mu's heart suddenly had a little vanity, and he finally understood why some bigwigs who had nothing to do with the entertainment industry in their previous lives were very keen to keep in close contact with the entertainment industry, these people are usually super big names with countless fans, but in front of themselves, they are polite and cautious like the company's employees seeing the boss, originally these are all stars, and the feeling of the stars and the moon can indeed greatly enhance a person's vanity.
However, Li Mu also kept reminding himself at this time that no matter how respectful the entertainment industry is to him, he must not be as unserious as those bigwigs.