082【Branch Plan】

It happened that Song Qizhi was developing sales channels in the Northeast, and during the long-distance call, Song Weiyang asked his eldest brother to go to Lu Province to explore the way.

Song Qizhi quickly sent back the news that because "Chen Sold Out" was the first local leader to shout the slogan of selling out all the state-owned enterprises, it alarmed the whole country and caused too much trouble, and now it is being investigated in detail by the central investigation team. Enterprises do not dare to sell, and it is difficult to sell to internal employees, let alone private individuals. Moreover, the official reputation of "Chen Sold Out" in the local area is mixed, and some ordinary workers hate it very much, and Song Qizhi does not recommend investing in that place.

Even, Song Qizhi complained on the phone that it was difficult to roll out canned food sales channels in Lu Province.

The canned food industry in the country is in a period of recession, but Lu Province is crazy to build new factories. Most of these new canneries are operated in a family workshop, and the factory even directly builds a straw shed, which must be a fire in case of fire, and the production safety is almost zero.

But the canned food here is selling well, because the production cost and transportation cost are ultra-low. Small workshops are aggressively producing copycat products, mainly in the rural market, and in some big cities, regular canneries are all forced to die.

Song Qizhi also said that because Xifeng canned food sells well, Lu Province is now full of copycat Xifeng canned food. The dealers here are also reluctant to do genuine business, and all sell counterfeit goods, because the profits are extremely high, and the authentic Xifeng canned food can only be paved in two or three big cities in Shandong Province.

It is impossible to win a lawsuit, and canned food has become a pillar industry in some counties, and local governments are helping to sell it, and even export it to Southeast Asia on an OEM basis.

Song Qizhi suggested: "I think we should give up the Lu provincial market, it's too scary here." Not to mention our foreign brands, even Lu Province's own canning factories have been forced to die. There is a small town called Pingyi, the whole town is making canned food, with a total population of only tens of thousands, and there are hundreds of large and small canning workshops. And we don't advertise in Lu Province, it's all for those counterfeit workshops, we advertise, they sell counterfeit goods, it's a big loss!"

Speaking of Pingyi, Song Weiyang finally had the impression that it was the nest of Zhonghai Food Company.

In the future, the famous Zhonghai Food Company is now also a small workshop, and the history of its founder is very interesting.

There is a story in the United States that San Francisco started a gold rush. Someone who comes here does not pan for gold, but specializes in the ferry business, whether it is a person who comes to pan for gold, or a person who has made a fortune and leaves, all have to take his ferry. So he gradually started a transportation company and became a millionaire as a result.

The CEO of Zhonghai Food is also like this, because the local area is full of canning workshops, he found another way, not to make canned food, but borrowed 9,000 yuan to buy a second-hand machine tool, specializing in the production of canned caps. Until the outbreak of the Asian financial crisis, only more than 60 of the more than 300 canned food companies in the town died.

Song Weiyang has a headache when he thinks about it, Pingyi Town, the first canned food town in China in the future, the annual output of canned food in one town accounts for one-third of the country's canned food output.

"Do you want to give up the canned food market in Lu Province?" Song Qizhi asked again.

"Give up," Song Weiyang suddenly had an idea, and asked with a smile, "Since a large number of regular canneries in Lu Province have been forced to die, it is just the right to merge a large factory, and it is the kind that has the right to export independently." ”

Song Qizhi was surprised: "Do you want to make an exit now? ”

"It's not an export right away, but it can pave the way for the future," Song explained, "and take down the factory first, and use it exclusively to produce iced tea drinks." ”

The canneries are very close to the beverage factory, and not only do they have a large number of skilled workers, but some of the machines can continue to be used. Wahaha It was after the "snake swallowing elephant" that the Linzhou canning factory grew rapidly, and the transformation of the canning factory into a beverage factory was very easy.

Huiyuan Group, which will be famous in the future, was also a canning factory two years ago and was on the verge of closure.

Zhu Xinli was the deputy director of the county's Foreign Economic Cooperation Commission at that time, and when he read the news of the great man's southern tour in the newspaper, he immediately applied to be transferred to the worst enterprise in the county, so he was transferred to the canning factory as the factory director.

The factory had not been paid wages for three years, and workers made a living as stevedores at a nearby cement factory. Zhu Xinli took advantage of his connections in the Foreign Economic Cooperation Commission to contact foreign enterprises to do compensation trade, signed an order of more than 8 million US dollars in one go, and hired a German food engineer. The salary of a German engineer for one month is equivalent to the sum of the wages of all workers in the factory for one year.

With the help of German engineers, Zhu Xinli has achieved international level product quality. Immediately the juice was brought to Europe to participate in the exhibition, and the foreign businessmen tested more than 50 indicators and were very satisfied with the products, so they got stable export orders.

It only took a year and a half for the broken cannery to grow rapidly.

This is an era that belongs to the trendy children, and there are many heroes, as long as they have the vision and ability, they can show their strengths.

After listening to Song Weiyang's opinion, Song Qizhi didn't ask carefully, so he said: "Okay, I'll inspect all parts of Lu Province, and if there is a suitable factory, I will contact you first, and discuss with you while talking." ”

……

20 days later, Song Qizhi sent a message that he had taken a fancy to the Linzi Canning Factory.

The cannery was founded nine years ago, and the qualifications are not old. But it used to be very popular, and it was a star enterprise in Lu Province, but last year it was directly squeezed out of bankruptcy by various small canned food workshops. When it went bankrupt, it still owed more than 10 million yuan in foreign debts, and no one was willing to buy land, factories and machinery, so it could only grow grass there after half a year.

Song Qizhi said: "This factory used to have the right to export independently, but now it has been taken back. But the local government promised that as long as we received it, it would help restore the right to export independently. ”

"What other conditions?" Song Weiyang asked.

"15 million, buy the factory, this money is used to pay off the bank's debts," Song Qizhi said with a smile, "and there are no remaining problems, because the factory went bankrupt last year." ”

Song Weiyang said: "Push the price down to 10 million. ”

Song Qizhi asked: "Can it be suppressed? When the factory went bankrupt, it owed more than 10 million yuan to the bank alone. ”

Song Weiyang said: "If we don't buy it, then the more than 10 million will be all dead debts, and the bank will definitely be happy to give 10 million." ”

"That's okay, I'll try my best to give him a counteroffer of 8 million first, and talk slowly. Song Qizhi said with a smile.

"What about the original workers in the factory?" Song Weiyang asked again.

"Those who have connections have been resettled in other enterprises, and all those who have nothing to do have been laid off," Mr. Song said, "Yesterday I saw that some workers were making trouble, as if the resettlement fees paid by the laid-off workers were not enough." ”

Song Weiyang said: "Yes, that's it, and strive to be able to talk about it in early April." ”

Song Qizhi said: "I can definitely talk about it, the local government is already in a hurry, and the bank is more anxious than the government." ”

A factory in the southwest, a factory in Shandong Province, waiting for the hot sale of iced tea, and then set up a factory in Guangdong Province. These three factories can basically cover the whole country, and if the supply exceeds demand, they can only find someone to do OEM.

In fact, it is time to go to Guangdong Province to open a branch.

The funds are actually sufficient, and if they are not enough, they can be borrowed. The problem is that there are not enough talents, the headquarters here is a shortage of management talents, taking care of a branch factory in Lu Province is the limit, and then opening one more will definitely manage chaos.

One of the reasons for the end of the rising sun is the random opening of branches. Dozens of branches were quickly rolled out, all of them were transferred from the headquarters to be the leader, the average education level of the management of each factory has not reached junior high school, there are countless ridiculous jokes, and even dealers have to rely on the relationship with the branch leaders to get the goods. Those who are close to each other and send more money can take more goods, and if the supply is insufficient, they will sell expired drinks, and the nepotism within each branch is like hemp.

A group of people who didn't graduate from junior high school, managing a large company with a market value of billions, is nothing short of a disaster.

……

As soon as he hung up the phone, Chen Tao suddenly knocked on the door and came in: "Chairman, there is news from the Institute of Light Chemical Industry, they have developed the first batch of formulas, and I want you to come over and accept it." ”

"So soon? It's not been a month since they came back from Port City. Song Weiyang was a little surprised.