At the NPC session after the Spring Festival, the central authorities once again stressed reform, development, and stability: Economic construction is the center of all work, reform and opening up are the driving force for promoting development, development and reform are the foundation for social stability and the country's long-term peace and stability, and maintaining social stability is a necessary condition for economic development and reform.

The current affairs and politics of this year's college entrance examination should probably be tested in this paragraph.

As a business operator, Song Weiyang must watch the current political news of the news network, and even if he misses it that day, he will buy a newspaper to make up for it the next day. Although Reborn is reborn and the general direction is clear, many details have long been forgotten, and he must insist on reading the news and reading the newspaper.

Not long after the meeting of the Central Committee ended, Song Weiyang clearly felt the change in the local atmosphere.

Negotiations on the merger of tea factories suddenly accelerated, and the government and state-owned enterprises were willing to sell all the tea farms that were not relenting. Not only that, the government also plans to lease hundreds of acres of mountains and forests around the tea farm to a canning factory for 30 years at a price of 15 yuan per mu.

Fan Zhengyang originally belonged to the reform activist, but now that he is unrestrained, he immediately let go of his hands and feet and wants to do a big job.

Mayor Huang's old leaders in the province have also slowly shed the word "conservative" from the reform conservatives - mainly because the tax reform is being implemented, and the local government is suddenly in financial distress, eager to get rid of all the mess of local state-owned enterprises, and only happy that all the loss-making enterprises have been sold. In this way, we can not only get rid of the financial burden, but also belong to the political correctness that responds to the call of the central government.

Although Song Weiyang did not let Zheng Xuehong pretend to be a Taiwanese businessman to engage in a joint venture, this approach was a bit surprising to Mayor Huang, and there was no direct contact between the two. But at the beginning of April, Mayor Huang suddenly made a match and took the initiative to send a bank loan of 30 million yuan to the cannery.

I don't know when, Mayor Huang has pulled the banking system to his side, and Fan Zhengyang retreated a little quickly.

Song Weiyang got the 30 million loan, but he didn't know how to use it......

Another weekend, Yang Xin suddenly found Song Weiyang: "Chairman, why don't we also make health care products! Get a formula and use all the 30 million for advertising, and it is possible that the net profit will exceed 100 million yuan in a year." ”

Song Weiyang rolled his eyes: "Don't spoil Xifeng's brand." ”

Yang Xin said with great interest: "Don't use Xifeng's trademark, open another company and make a new brand." Buying health care products is too profitable, just like picking up money, I always feel panicked if I don't make health care products. ”

"Although the health care market is full of gold, it is stained with poison," Song Weiyang advised, "and now is the initial stage of the company's development, we must focus on the food and beverage market." It's okay to diversify, but it's too early to think about this issue after it gets bigger. ”

Yang Xin saw that Song Weiyang had made up his mind, so he could only sigh and say, "Alas, it's a pity that you don't pick up the money on the ground." ”

It is normal for Yang Xin to have this kind of thought, because China's health care products industry suddenly exploded this year, but any company with money either makes health care products or engages in real estate.

Due to the dissolution of the Batumi organization and the expiration of the ban on the export of computers by the West to China, many computer companies in China have cooled down. Including the brilliant Lenovo company, which is now struggling, Mr. Liu just took this opportunity to engage in shareholding reform.

And Shi Yuzhu, who made his fortune by selling computer Han cards, also felt that the business could not continue. He built the Giant Building last year, and he rolled up more than 100 million yuan in Hong Kong City by selling pre-sale money, and even invested all this money in the health care products industry.

Shi Yuzhu announced that he would spend 500 million yuan to launch hundreds of health care products within a year. He personally took command and set up three major campaign headquarters, which consisted of eight major front armies in Central China, South China, and North China, and more than 30 branches under his jurisdiction were changed into corps and divisions, and general managers at all levels were changed to "commanders of the front armies," "army commanders," and "division commanders," and it is estimated that hundreds of thousands of people will be invested in corps operations.

Sanzhu Oral Liquid and Fengtian Feilong are also expanding wildly, and Sanzhu's advertisements have even reached Xikang Province, where slogans such as "Sanzhu strives to be China's No. 1 taxpayer" and "Sanzhu revitalizes national industry" are written everywhere on rural walls.

Sanzhu also created a "free consultation with experts", hiring doctors to go to rural areas for free consultations, and if they can't invite doctors, they casually let people wear white coats and pretend to be. Since there has been no medical facility in China for more than 20 years, farmers frantically come to see a doctor everywhere they go. As a result of the free clinic, the whole village often has gastrointestinal diseases, and they must pay to drink three oral liquids to be cured.

Relying on this crooked way, it only took one year for Sanzhu to soar from 100 million yuan in sales to 2 billion yuan.

Now the entire Chinese market is crazy with health care products, Sanzhu Oral Liquid, Fengtian Feilong, Chinese Turtle Essence, Sun God, Red Peach K...... There is also Shi Yuzhu's upcoming brain gold, which is simply a group of demons dancing.

Not to mention that Yang Xin wants to go to the health care products market, even Jianlibao, which beats Coca-Cola, is moving closer to health care products - Jianlibao has been in a mess and has been forced to decline by health care products, so he began to promote that Jianlibao also has health care functions.

Robust also came to join in the fun, buying the "Life Nuclear Energy" formula from "Ma Jiajun", just like the "Chinese Turtle Essence" promoted by the coach of "Ma Jiajun" last year, which became famous in one fell swoop, and the sales were against the sky.

Watching the life nuclear energy and the Chinese turtle essence frantically roll up money, a health care product company in Linzhou was red-eyed, and actually directly registered "Ma Jiajun" as a trademark. Ma Junren saw that the "Ma Jiajun" brand health care products were selling well, and immediately sued the company to the court, and the other party's defense argument was: Several leaders of our company are either surnamed Ma or belong to horses, or look like horses, why can't they be called "Ma Jiajun"?

China seems to have entered the era of universal health care!

Really, if you agree with Yang Xin's suggestion, at this time to devote yourself to the health care products industry, with Song Weiyang's marketing methods, the net profit may break 100 million in half a year, and it is possible to achieve 3 billion sales by next year.

But is it interesting?

How many of the health care product companies mentioned above will be left in ten years? and only one or two will survive (brain gold is not brain platinum).

On the other hand, those who make drinks, except for Jianlibao's untimely birth and Sunrise's own death, wahaha is getting bigger and bigger.

Well, there's also a Tianfu Cola, which was killed by the Yankees.

In the past, Tianfu Cola once occupied 75% of China's cola market, beating Coca-Cola and Pepsi. There are more than 100 subordinate bottling plants, and there are also bottling plants in Moscow, and a sales company has been set up in the World Trade Center in the United States.

How did Tianfu Cola die?

In recent years, it was popular to engage in Sino-foreign joint ventures, so this year, in 1994, Tianfu Cola and Pepsi had a joint venture.

As soon as Pepsi became a shareholder, the brand "Tianfu Cola" was immediately hidden, and Tianfu Cola disappeared in the Chinese market in an instant, and all of them became Pepsi.

There are too many such examples, such as "Megajing", China's largest Jahwa brand, which once produced China's first bottle of mousse, the first sunscreen, and the first hand cream, and the export volume of toothpaste accounted for 70% of the country's total. Four years ago, the joint venture between SC Johnson and MCA soon hid the brand of "MCAJ", and in only two years, the sales volume of MCA dropped from 300 million yuan to 6 million.

There are also snowflakes, as well as Xiangxuehai, the well-known national brands of the year, all of which were killed in this way.

Many years later, Tianfu Cola, Mejiajing, and Xiangxuehai reappeared, but they could only sell feelings, and the new generation of the post-90s generation had never heard of it at all.

In fact, these companies are all very profitable, so why do they have to engage in joint ventures?

It is often led by local governments, on the grounds that the introduction of international advanced management experience and international advanced technology is introduced. In fact, on the contrary, the technology and experience were not brought in, but they lost themselves.

Snowflakes and daffodils were both killed by Whirlpool in the United States, and one of the stories is very desperate: Narcissus's drum washing machine often has broken glass covers, and Chinese grassroots employees report that this damage is caused by the violent operation of logistics workers, and only need to add an extra layer of 2 yuan sponge to the packaging box to solve the problem. However, the American personnel did not recognize it, and it was necessary to re-inspect the quality of the washing machine through many tests in the R&D and product departments, and it took several years just to report, develop and discuss, and finally found that it was really the logistics workers who did it, and the brand was destroyed at that time.

The international advanced experience has not been seen, but the large companies in the United States have a deep understanding of the disease.

"Since it's not a health care product, what are you going to do with this 30 million loan?" Yang Xin couldn't help but ask. He is the general manager, and he has responsibilities, so he must ask clearly.

Song Weiyang said with a smile: "Go to Lu Province and buy a factory as a sub-base for the production of iced tea." ”

Yang Xin asked, "Why do you have to go to Lu Province?"

Song Weiyang explained: "All of them are produced in Xikang, and the transportation cost is too high. The construction of a new factory in Shandong Province can radiate the entire Northeast, North China, Central China and East China, and the shipping and railway transportation are very convenient. Of course, the most important thing is that there is a city leader in Lu Province who is nicknamed 'Chen Sellguang'. ”

"Chen sells out, I know that it is indeed very convenient to find him to buy a factory. Yang Xin said with a smile.

"Chen Sellout" began to sell enterprises in 1992, is a real pioneer of reform, at that time a sensation throughout the country, even spread to the port city, "Chen Sell Out" the nickname is given by the port city media.

Moreover, he did not sell indiscriminately by the way, but only sold state-owned enterprises to internal workers, and engaged in the "joint-stock cooperative system." Within a few years, the county-level city's GDP had nearly tripled, which was quite successful.

Of course, there are also some companies that have been bought by internal workers who have done badly, and Song Weizhi just tried his luck in the past to see if he could take over a beverage bottling plant - not mainly to buy a factory, but to be optimistic about the policy there, and the policy environment was more important than anything else in the 90s.