With the unique professional habits of reporters, Lu Huizhen quickly looked at the living room.

Dimmy, narrow.

In a few square meters, there is a table of eight immortals, and two men are sitting around the table eating. Not far away is a wire bed, on which a child sits, and there is obviously a lot of miscellaneous items piled up under the bed.

Eight immortal tables, benches and wire beds already occupy most of the living room. There are still some corner areas, and there are several clay jars, which are supposed to be kimchi jars, and every household in Xikang Province will make their own kimchi in both urban and rural areas.

The most valuable object in the living room is the 21-inch color TV, there is no TV cabinet, and it can only be placed on the side of the wall of the Eight Immortals table.

This is the home of Director Song of Xifeng Canning Factory?

Lu Huizhen instantly made up all kinds of brains: what state-owned factory director is hard and simple, and single-mindedly leads the workers to get rich; what state-owned factory director gives up his small family for everyone, so that the workers can get rich first and then get rich......

What a good news material, what a good propaganda model!

Due to the hurry, Lu Huizhen did not even know that Xifeng Canning Factory was actually a private enterprise. She didn't know that Song Weiyang's computer alone cost 20,000 yuan, but it was temporarily placed in the factory director's office. There is also a mountain bike worth 1,400 yuan under the wire bed, but because the living room is too narrow, it is put outside to block the road.

"Director Song, hello, I am Lu Huizhen of "Rongcheng Evening News", and I am here to interview your advanced deeds. Lu Huizhen directly found Song Qizhi.

"Hello, hello," Song Qizhi brought a bench and said with a smile, "Reporter Lu, please take a seat, the house is too narrow and inconvenient, don't mind." ”

Lu Huizhen said: "How can you mind? This shows that Director Song is not confused by money and materials, and has always maintained a fine style of hard work. ”

Song Qizhi said: "Hard work has nothing to do with me, but it's okay to struggle." ”

Lu Huizhen became more and more respectful and said: "Living in a humble room without saying anything, Director Song is really a good example for party members in the new era!"

"I'm not a good party member, when I was a soldier, the company commander wrote the application for joining the party for me, so I copied it. Song Qizhi said.

Lu Huizhen misunderstood even more, thinking that Song Qizhi was a soldier who turned into a factory director, and said: "Director Song must have made a lot of contributions in the army. ”

Song Qizhi said: "I don't dare to make great achievements, but I am lucky to make a few small achievements." Not long after I joined the army, I once went to the town to play on vacation, and I happened to encounter a fire in a private house. It was the kind of old house with a bamboo and wood structure, and as soon as a large area was burned, my comrades and I immediately rushed in and rescued six fellow villagers from the fire. It's a pity that two fellows were burned to death. ”

"It's already very admirable, water and fire are ruthless, it's not your fault, Director Song. Lu Huizhen said.

Song Qizhi waved his hand and said: "I am not worthy of admiration, but the comrade-in-arms who saved people with me is worthy of admiration." If I hadn't pulled it, he would have continued to rush in, and there would definitely be no return, he was the real self-sacrifice. ”

"Director Song is too modest," Lu Huizhen took out a small notebook and asked while remembering, "What kind of merit did you make to save people this time?"

"To avoid greater losses to the people, personal third-class merit," although Song Qizhi is a ruffian, he is very energetic when talking about the army, "Because of this, the company commander liked me very much and arranged for me to be a squad leader, and later personally became my introduction to the party." ”

Lu Huizhen said: "The company commander appointed you as squad leader, not only because he braved fire to save people, right? ”

Song Qizhi smiled: "I fight well, and my shooting is not bad." When the whole army competed, I won a personal third-class merit again. ”

"What is the professional position of Director Song in the army?" Lu Huizhen asked.

Song Qizhi said: "Big-headed soldiers. ”

"Big-headed soldiers?" Lu Huizhen said in surprise.

Song Qizhi explained: "At that time, the company commander wanted to help me directly promote me and let me stay in the army. But I'm too fond of tossing, and I've made a few meritorious contributions, and I've made a few troubles. If you continue to stay in the army, you may make mistakes again one day. ”

Lu Huizhen asked, "Then how did you become the director of the cannery?"

Song Qizhi said: "Buy the factory directly." ”

Lu Huizhen exclaimed: "Xifeng Canning Factory is a private enterprise?"

"You don't know?" Song Qizhi was also a little surprised.

Lu Huizhen: "......"

Song Qizhi: "......"

Song Weiyang listened to the exchange between the two while eating, and his stomach was about to hurt with laughter.

Lu Huizhen asked, "Then how do you have the money to buy a cannery?"

Song Qizhi said: "My father is also engaged in business, and he is the director of Jiafeng Liquor. He gets a lot of profit dividends every year, and the money is used to buy a cannery. ”

"Since your family is so rich, why do you still live in ......" Lu Huizhen reacted suddenly, "Your father is Song Shumin?"

"Yes. Song Qizhi nodded.

Song Shumin's case is very big, and even the provincial newspaper has reported it, how could Lu Huizhen not know.

"You want to ask, how do I live in such a place?" Song Qizhi said, "Not long after my father was imprisoned, my family was kicked out of the winery worker community. In fact, there is a self-built building in the countryside, which is too far away and inconvenient, so I temporarily live in this tube building. So, don't say anything hard, I'm not that bad. ”

Lu Huizhen was already messy in the wind, and she didn't know how to continue the interview, because the truth was too far from what she expected.

After sorting out her thoughts, Lu Huizhen decided to change the focus of the news and asked, "Has the performance of the canning factory been very good?"

"It's not good, it almost went out of business. Song Qizhi said.

Lu Huizhen asked: "Then how did you come up with the idea of relying on advertising and packaging to open up sales?"

Song Qizhi said: "This is my brother's ......"

"It's my brother's idea," Song Weiyang suddenly interrupted, "He painstakingly studied the business cases of foreign enterprises, combined with the actual situation of the Chinese market, and formulated a new plan to open up sales!"

Lu Huizhen asked, "Who is this?"

"My brother Song Weiyang," Song Qizhi sold Song Weiyang in a blink of an eye, "The way to save the factory is what my brother came up with, you should interview him." ”

Song Weiyang rolled his eyes, he just wanted to stand behind the scenes and manipulate, but he didn't want to be pushed to the front so early.

Song Qizhi said to Song Weiyang again: "Little brother, I can't hide this matter, who in the factory doesn't know your situation? Besides, if a high school student saves a cannery, the news report will definitely have a greater impact, so it should be regarded as a free advertisement for our canned food." ”

Song Weiyang can only accept this statement, he really can't hide it.

When the news of the "Rongcheng Evening News" is released, there must be other reporters to interview. As long as the reporter asks a random worker, he will immediately show up, and it is better to tell the truth now.

Thinking about this, Song Weiyang immediately decided to maximize his interests, and he said like a storyteller: "There is no way! At that time, the canning factory was in debt of several million, the workers could not pay their wages, the backlog of products in the warehouse was full, and creditors came to block the door of my house every day. Although I am still studying, I also have to contribute to my family. ”

Lu Huizhen said excitedly: "How did you do it?"

Song Weiyang said: "I stole a few hundred yuan from my family and took a train to Shenghai to see how canned food in big cities is sold. I really found a way!"

"What method?" Lu Huizhen's emotions were mobilized.

Song Weiyang asked, "Do you know the Sea Overlord?"

Lu Huizhen shook her head: "I don't know." Is it a can?"

Song Weiyang said: "Haibawang is a company in the bend, a large food enterprise. ”

Lu Huizhen asked: "What does this have to do with the canning factory's opening up of sales?"

Song Weiyang said: "Haibawang launched a canned tuna in Chinese mainland last year and used a gift box!"

"So this canned tuna sells very well, and you get inspired by that?" Ms. Lo said.

"No," Song Weiyang shook his head, "Hai Overlord's canned tuna, although it uses gift boxes, does not sell well in Chinese mainland. ”

All kinds of guesses made Lu Huizhen a little speechless, and aroused her curiosity even more, and asked, "Why is canned tuna selling badly?"

Song Weiyang said: " I visited many shopping malls in Shenghai, and also asked some consumers, and summed up the following points: first, there is a problem with the market research of Haibawang, tuna does not have much fame in Chinese mainland, and the people do not understand it at all, only know that it is a thing that foreigners like, and the people do not have a strong desire to consume; second, the promotion of Haibawang is not done well, this is the first product in Chinese mainland to use gift packaging, but they do not take advantage of this advantage; third, Haibawang's sales channels are very narrow, only in large shopping malls in big cities, ordinary stores can not see it at all; fourth……”

Song Weiyang said a total of six points, criticizing the marketing of the Sea Overlord in the mainland as useless.

He had indeed seen the Sea Overlord's tuna gift wrapped cans, but not in the Blooming Sea, but in the Deep City. The packaging is very good, but it is sold expensively, and there are almost no advertisements, and consumers leave directly as soon as they ask the price.

Lu Huizhen asked, "Then how did you get inspired by the products of the Sea Overlord?"

Song Weiyang said with a smile: "Although the marketing strategy of Haibawang is problematic, their gift packaging box makes my eyes shine. Their mistakes can be used as a negative teaching material, so that I will not make those mistakes when selling canned food. ”

"Can you tell me more about how you did that?" said Lu Huizhen.

Song Weiyang said: "If you want people to buy your products, you must give a reason. What are the advantages of canned yellow peaches? I consulted a nutritionist and learned that yellow peaches are very healthy fruits, rich in nutrients and trace elements needed by the human body. So I started with health, reduced the sugar content of canned food, and shouted the slogan that if you give gifts, you should give health! In this way, young people will definitely be willing to buy it for their elders!"

"What about the packaging?" Lu Huizhen asked again.

Song Weiyang said: "The packaging box is the sea overlord of learning, and the canned bottle is my own idea. In the past, when consumers bought canned food, the canned food and bottles would be reused to hold some sundries, and some were used to hold condiments. But I felt that the traditional canned bottle was big and ugly, so I thought about making it smaller and more beautiful. In this way, housewives can directly use canned bottles for condiments, which are better than utensils for special condiments. ”

"I see, you're so smart. Lu Huizhen said.

Song Weiyang said: "Actually, before launching the gift can, I also launched a canned water cup. The bottle mouth has a handle, which is easy to lift, and the bottle body has a mesh cover, which is anti-scalding, anti-slip and anti-falling. As soon as it was launched, it was very popular, and consumers stopped buying water cups and bought our canned food directly. Now those water cup companies are crying, and we are forcing their sales to plummet!"

The more Song Weiyang said in more detail, the more shocked and excited Lu Huizhen became.

A high school student, his father is in prison, and the family's canning factory is on the verge of closure. He stepped forward, braved the beach with a few hundred dollars, got inspiration from the products of the bend, and was good at thinking, and came up with a series of golden ideas to make the small private factory with huge losses prosperous.

It's a contemporary business legend!

Once the news is published, it will inevitably arouse strong social repercussions.