Looking at this gambling agreement, Hu Yang showed a smile,

Then he said, "Have you named this product?"

"Sleep Treasure. Cheng Yu replied.

That's what they called it.

Hu Yang shook his head and said: "This name is not good, it is too ordinary, so ordinary that it is so ordinary that it cannot be found in the vast number of similar health products, and it does not occupy any advantage at all." ”

"Mr. Zhou just said that melatonin is secreted by the pineal gland tissue, and the position of the pineal gland in the brain tissue is similar to the position of platinum in the precious metal, why don't we call it [brain platinum]?"

"And the name [Brain Platinum] sounds, don't you think there is a feeling of high-end atmosphere and grade? Compared with 'Sleep Treasure', our products can stand out from many similar products. ”

In fact, here Populus euphratica has stolen a different concept, and the pineal gland tissue is very important, but its status is not as he said.

Because if any brain tissue is missing or broken, people are doomed.

But Shi Yu didn't think about it so much for the time being, but when they heard Hu Yang name the new product [Brain Platinum], their hearts couldn't help beating rapidly.

The name seems to be inherently special to it.

"Okay, from now on, they'll be called [Brain Platinum]. Shi Yu said with a final word.

He also thinks it's a good reputation.

It's a great start.

Hu Yang nodded with a smile and continued: "Once the name is ready, then the next step is the positioning of the product." ”

"Wait, Mr. Hu, aren't our products health care products? We have a clear positioning, is there any other positioning?" asked the sales director puzzled.

Everyone else looked at Populus in confusion.

Is it possible to locate other tricks?

"Yes, we not only want to position it as a health supplement, but also position it in the category of [gifts]. Hu Yang affirmed.

This made them even more puzzled.

"Gifts?" Cheng Yu couldn't help but ask.

"That's right, it's a gift, who do you think is the main force of consumer health care products? Who do you think is the most willing to spend this money?" Hu Yang couldn't help but fall into thinking with two consecutive questions.

People think that the consumption of health care products is basically the elderly, but in many cases they are not the main force of consumption.

In particular, those elderly people in the rural areas are even more frugal.

These old people have worked hard for their children all their lives, and when they are old, they are reluctant to spend a penny more on themselves.

Because of their age, the quality of sleep is definitely not good, but as long as the body is not sick or painful, they will never take the initiative to go to the hospital for examination, so they drag and stay up.

In fact, the younger generations of their children know that the elderly don't sleep well or well, but they don't take it too seriously, and they won't be as nervous as a serious illness.

But when they saw that there was a different product that said it could improve the sleep quality of the elderly.

And it's not expensive, do you think they will buy it?

There is no doubt about it.

Therefore, the younger generation is the main buyer of these products.

If the effect is quite good, I will continue to buy it in the future.

At the same time, the word-of-mouth of this effect will also spread out in their circle, and they will actively recommend others to buy.

Hu Yang told them all about his analysis.

In fact, this is just a membrane, and there is no mystery when it is pierced.

What's more, these are all elderly people in the health care product industry.

If you think about it, you will know whether what Hu Yang said is correct.

Especially the sales director, he couldn't help but nod.

"But how do you get people to agree?" the sales director asked.

This is a very critical and core issue.

Hu Yang said leisurely: "There are still more than three months to go before the Spring Festival, and young people who are working hard outside should also go home for the New Year." ”

But it doesn't have much to do with positioning the product as a gift.

Just as they were thinking.

Hu Yang slammed the table and shouted: "I won't accept gifts for the festival this year, if you want to accept it, you will accept [Brain Platinum]!"

The voice echoed throughout the room.

Suddenly, Shi Yu stood up abruptly and looked at Hu Yang in shock, he could think of the power of this advertising slogan.

This year, we will not accept gifts for the holidays, and if you want to receive it, you will receive [brain platinum].

In an instant, the three words "brain platinum" were fixed in the category of gifts.

What needs to be done now is to get consumers to buy into this notion.

There is nothing more difficult in the world than pouring one's own thoughts into other people's brains.

It's harder than putting money out of someone else's pocket and into your own.

"How?" Shi Yu asked sharply.

"Publicity, overwhelming publicity, because there is no time for you to slowly cultivate the market for this idea. Hu Yang said without hesitation.

"We can only use cramming to make everyone accept, as long as they turn on the TV, open the portal, open all kinds of communication software, they have to see our products, and even they get up to go to the toilet at night, and see our advertisements outside the window. ”

Shi Yu, they all stared at Hu Yang with wide eyes and an incredulous look.

This......

But it has to be said that this is definitely an effective approach.

Most importantly, as Hu Yang said, their dwarf group doesn't have much time to waste.

This product will not get up again, just wait for bankruptcy.

"But the cost of publicity is .....," said the manager in charge of product promotion with a bitter face.

He admits that Populus euphratica is a really good method, but the amount of publicity required is prohibitive.

"I can't bear the child to trap the wolf, think about the Spring Festival is coming, how many people will buy our products at that time?" Hu Yang said in a firm tone.

If you have identified one thing, then you must do it well.

After his "don't" reputation, he had no scruples.

"Listen to Mr. Hu, I'll figure out a way about money. Shi Yu pondered for a while and said.

He decided to believe in Populus euphratica one more time, and he couldn't think of a better way than Populus euphratica.

Moreover, in just a moment, Hu Yang had already proved his strength to him.

In addition, he glanced at the gambling agreement that had not yet been written, and perhaps it could really take effect.

The most important of these is that, in Shi Yu's view, without Populus euphratica's advertising planning, it will last for a month and a half at most.

There is still a chance to be reborn from the ashes.

So, he chose to gamble!

Betting that the agreement can take effect, betting on the poplar plan can make their products a hit.

"Mr. Shi, you have made a wise choice. Hu Yang said with a hint of a smile.

It's nice to be trusted.

Then Hu Yang continued to talk about the advertising plan of [Brain Platinum].

Let's start conquering the city with advertorials first, so that everyone has the most basic concept of [Brain Platinum].

It is best to use a study published by an institution in Trump or a Obaro country on the secretion of melatonin by the pineal gland.

This is a play on the psychology of some people who believe that the moon in a foreign country will be particularly round.

After that, he began to broadcast media to deepen the impression of everyone, especially in the morning and night.

This was followed by a bombardment of propaganda by major TV channels on portals, news sites, and so on.

Hu Yang also specifically pointed out that this advertisement must be on CCTV.

Because in any case, CCTV represents authority in the minds of many Chinese people.

What can be shown on it is a good thing.

The bad ones can't be on it.

"By the way, don't just remember to advertise the advantages of the product, but also the disadvantages of the product. Hu Yang remembered something and added.

"Mr. Hu, will the shortcomings of publicity make people who want to buy not buy it?" one of them said.

Without Hu Yang's explanation, Shi Yu said: "Mr. Hu is right, there is no perfect product in this world for the time being, and talking about the advantages and disadvantages makes people feel more real and reliable." ”

Hu Yang nodded.

In fact, consumers have the same psychology.

I buy this thing all the advantages and benefits, without the slightest disadvantage or side effect, which is unreliable.

Something too perfect will always make people suspicious.

Flaws make people feel real.