What Hu Yang just said, the secretary recorded all of it.

"The next thing I'm going to talk about is the packaging, what did your original packaging design look like?" asked Hu Yang.

The advertising manager in charge of publicity and promotion showed the packaging designed by the advertising department to Hu Yang.

It's pretty much the same as other products on the market, with no special advantages and no eye-catching feel.

It is undeniable to put these packaging designs down.

Raise your head and say to them: "I won't talk nonsense about what the essence of packaging is, packaging is not only about the product, but also the context we want to express to consumers, if we want to make our products stand out, we must be more eye-catching and different than other products." ”

"Let consumers who walk into supermarkets, pharmacies and specialty stores see it at first sight, so that they can choose our products at this 'critical moment' of purchase. ”

Because no matter how you choose and compare various products before, that is not the point.

The point is that the moment the customer pays for it, they choose their own product, and that's the point.

"As you know, the product itself is the largest self-media of the enterprise, that is, the packaging is the largest self-media, because effective packaging design can greatly reduce the communication cost of brand marketing. ”

"Please give me two sheets of A4 paper. Hu Yang said.

Then he quickly drew it with a pen, and a simple but not simple picture appeared in front of everyone's eyes.

Although it is not colored, you can imagine what kind of packaging it was like at that time through this humble image.

The advertising manager took the computer back and started crackling on the keyboard and clicking the mouse.

It only took five minutes to use the software to make this front view of the package.

After the fingering and modification of Populus euphratica, the whole package is sky blue, with an oval drawn in the middle, and three eye-catching large characters written on it.

It's very comfortable to look at.

"What do you think of the front packaging?" asked Hu Yang.

Shi Yu and the others looked at it for a while, and they all stretched out their thumbs.

At first glance, there is a high-tech feel to it.

"You can draw the rest of the side and send it to me to see. Hu Yang instructed the advertising manager.

It is not yet known how effective the advertisement will be, but now he has sincerely admired Populus Hu's advertising planning ability.

How could they not listen to him?

"With static packaging, then advertising on TV and on the Internet is also essential, let me tell you. ”

Hu Yang started to move again, and drew two old men and old ladies on another blank piece of paper, smiling very kindly.

It's very kind at first sight.

I have to say that Hu Yang's hand made Shi Yu and the others couldn't help but glance at him a few more times.

Then I began to talk about how to make this animation, and the various gestures and what words they had between them were said in detail.

It wasn't until the advertising manager said he understood, and poplar took a sip of water to moisten his throat.

"By the way, I forgot to ask you, how much of the product has been produced now?" asked Populus euphratica.

"So far only 50,000 bottles have been produced, but there are still 200,000 bottles of raw materials. The manager in charge of production replied quickly.

"Let's produce it as soon as possible, and the raw materials should also be stocked, I'm afraid that it will be out of stock by then." Hu Yang said to him.

"Mr. Shi, you first arrange someone to guide the major web portals, forums and the like, so that everyone has this concept, and at the same time use the water army to hype up this concept. Hu Yang said.

Shi Yu nodded and said, "I'll arrange someone to do it later." ”

Immediately after that, Poplar began to talk to them about other things that needed attention.

All morning, Hu Yang had been talking, and the secretary's hand was red and swollen as he tapped on the keyboard.

"That's all I have to plan, if there's anything else in mind, I'll call you. Hu Yang's voice was a little hoarse.

After more than ten seconds of silence in the small conference room, everyone applauded in unison.

It only took one morning for Populus euphratica to conquer them completely.

At the same time, he also secretly admired Shi Yu's vision and courage.

Sure enough, people who can start from scratch must have their own strengths.

"Mr. Hu, can you stay and preside over the advertising promotion? Shi Yu invited.

Hu Yang shook his head and said, "Mr. Shi, I'm sorry, I have some personal things to do recently, and I can't stay here in the capital, so I may leave tomorrow." ”

He didn't expect it to go so smoothly.

But that's fine, you can go back early and surprise your father-in-law and mother-in-law.

Hearing Hu Yang say this, Shi Yu did not speak again.

"Then if we have any problems here, we will communicate with you at any time, Mr. Hu. Shi Yu said.

Hu Yang nodded and said that there was no problem.

At noon, everyone had a meal together.

In the afternoon, we will continue to return to the dwarf group, this time Hu Yang will face more people, mainly to answer their questions.

Truth be told, not every question can be answered.

On the contrary, there are many places that follow the suggestions made by their front-line salespeople and make modifications.

Of course, the big frame hasn't changed in the slightest, just a few things have been added.

Although it was a little noisy, the atmosphere of discussion was still very good.

In the evening, after rejecting Shi Yu's suggestion to finish eating together, Hu Yang drove home.

I ate something hastily, took a shower and went to bed and went to sleep.

Today he was really, really tired.

My voice is almost hoarse.

But I can't help it, I have to do my best.

But now, Hu Yang's heart no longer has to worry about whether the advertising planning can be done well.

You can get a good night's sleep.

...........

Of course, Populus euphratica can sleep peacefully.

But the dwarf building was brightly lit, and all the leaders of the relevant departments who were qualified to know that some of the advertising planning were working overtime all night.

The advertising plans provided by Populus Hu are all dictated.

In addition, there is a lack of data to back it up, and they need to verify how likely it is to achieve what Hu Yang said.

The most important thing is to calculate how much you will spend on advertising as a result.

This is very busy for the people in the finance department and the advertising department.

It's definitely a typical one that moves its mouth above and breaks its leg below.

But there weren't too many complaints.

When the company goes out of business, they lose their jobs.

In addition, the salary provided by the Dwarf Group is not lower than the industry average, and everyone is quite happy to do it.

I don't want to lose my job.

Shi Yu has been sitting in the office, and he has also not slept all night.

Standing on the edge of the window looking at the brightly lit capital, my thoughts didn't know where to go.

He was secretly glad that he had won the advertising plan provided by Hu Yang at the [Southwest Charity Gala].