|||->-> After taking a deep breath, Xu Bohua pushed the door in, and in the conference room, representatives of Audi AG and the negotiators of its parent company Volkswagen were already seated, and FAW-Volkswagen's side, the rest of the people who accompanied Xu Bohua to participate in the negotiations were also sitting there, and Xu Bohua was deliberately the last to come.

"Mr. Xu, how did you consider the matter of changing the equity of FAW-Volkswagen proposed by our company yesterday?" After all the personnel from both sides arrived, the representative of Audi took the lead in asking, and it was Zhou Jingming's old acquaintance Brandt who spoke.

In the previous two negotiations, FAW-Volkswagen, Audi and Volkswagen have reached an agreement on the price and technical support of the introduction of the Audi 200, but Audi insists on participating in the operation and management of FAW-Volkswagen, and proposes to change the shareholding structure of FAW-Volkswagen, from the original FAW Group and Volkswagen Group to FAW, Audi and Volkswagen jointly holding shares.

For such a request, Xu Bohua has consulted the relevant leaders of FAW Group and the Ministry of Machinery and Engineering, and can agree to change the shareholding structure of FAW-Volkswagen, but on the specific equity share, FAW-Volkswagen and Audi have disagreements.

Audi insisted that it should hold no less than 20% of the shares, but the maximum share identified by the Chinese side was only 10%, and Volkswagen refused to give up more of its own shares, so the negotiations have been deadlocked in this regard.

"Mr. Brandt, we still stick to the original view, Audi can only hold no more than 10% of FAW-Volkswagen's equity shares, this is the bottom line, if there is more, the group will not agree. Xu Bohua paused, and then continued.

"Mr. Brandt has contacted Mr. Zhou Jingming, chairman of Tianming Group, more times than me, you should know very well how strong his personal ability is, I am not alarmist, if Audi does not take advantage of the current time to seize our Chinese market, once the luxury cars of Tianming Group are put on the market, then you can only sigh, Yixuan SUV is the best example. ”

"If you insist on holding 20 percent of your shares only for the immediate and not the long-term interests, it will be a huge loss for both of us. ”

After saying this, Xu Bohua did not continue, but looked at Brant quietly, waiting for his answer, these words, in these negotiations, Xu Bohua has repeatedly emphasized, if he still can't convince Audi, Xu Bohua can only make certain concessions.

Last night, he had already communicated with the domestic leaders that he could relax Audi's shareholding to 15 percent, but before making concessions, Xu Bohua still wanted to work harder, after all, 5 percent of the equity share is not a small amount.

Brandt fell into deep thought, he didn't know that what Xu Bohua said was true, but on the one hand, Audi and Tianming Group have long been a partnership, and the two sides have established a joint venture factory a few years ago, and now they are joining forces with Auto Volkswagen, which is a bit of a two-faced situation.

On the other hand, Audi also knows that in this negotiation, FAW-Volkswagen is the party with more urgent needs, and Audi certainly hopes to take this opportunity to grab more benefits, which is the most important thing.

There are no eternal friends, only eternal interests, although Tianming Group is a partner of Audi, but also one of his biggest competitors, some senior executives of Audi even believe that the threat of Tianming Group's entry into the luxury car market is even greater than the threat brought to Audi by BMW and Mercedes-Benz.

Therefore, for such a rare opportunity to cooperate with the invitation, Audi naturally hopes to be able to seize it.

To put it bluntly, on the point of equity share, Audi and FAW-Volkswagen are nothing more than a game, as long as whoever gives in first, this cooperation can be successful.

"If Mr. Brandt still can't give an accurate answer, then we will have to look for cooperation with the rest of the brands. Seeing that Brant had not spoken, Xu Bohua had no choice but to say so.

Germany's luxury car brand, not only Audi, BMW and Mercedes-Benz are also the candidate list of FAW Group, but if you cooperate with BMW and Mercedes-Benz these two brands, there will be nothing to do with FAW-Volkswagen, after all, BMW and Mercedes-Benz are not car brands under the Volkswagen Group, so Audi is their first choice, less than a last resort, Xu Bohua will not introduce luxury cars This project will be given away from FAW-Volkswagen, the reason why he said this is just to stimulate Brandt.

Sure enough, when the translator said this sentence to Brandt and Volkswagen's negotiators, Brandt's face immediately changed, and he was most worried that the Chinese side would put forward such a "threat", because this is the biggest weakness of Audi!

"Mr. Xu, can we discuss it a little more?" Brandt looked at Xu Bohua and asked cautiously.

Xu Bohua was overjoyed in his heart, but said without changing his face, "Then please Mr. Brandt hurry up, within today, I must settle this matter." ”

In a sense, the reason why Xu Bohua dared to use such a method to "coerce" Audi is also due to Zhou Jingming's improvement of the status of China's auto industry in the world, otherwise, domestic car companies and foreign car companies will still be in an unequal position when negotiating, just like when SAIC and Volkswagen, FAW and Volkswagen negotiated, groveling.

After getting Xu Bohua's permission, Brant also urgently negotiated with the representatives of Volkswagen around him, and Xu Bohua also took this opportunity to bow his head and follow the rest of the Chinese representatives who came with him to discuss quietly, he didn't care about the negotiation process, he just wanted the final result.

After about twenty minutes, Brant looked at Xu Bohua again, "Mr. Xu, we can accept your request for 10% of the shares, but the rest of the details need to be further discussed. ”

"Okay!" Xu Bohua was overjoyed, as long as he could reach an agreement on the amount of shares, Xu Bohua felt that everything was easy to say about the rest of the cooperation details.

In the following time, Xu Bohua and Brandt and others had a detailed discussion on the rest of the details of the cooperation, because Audi made a great concession in the amount of shares, so it was hoped that FAW-Volkswagen would make up for the introduction of funds, and the two sides mainly negotiated repeatedly on the specific amount of funds.

After a morning of hard work, Xu Bohua finally reached a consensus agreement with Audi on all the details of the cooperation with Audi 200, which also means that Audi 200 is about to officially land in the domestic market.