039【Healthy Road】
In two days, the studio was set up and the advertising actors were in place.
The director and cinematographer were not from an advertising agency, but were hired from Xikang Film Studios. This film studio was still very prosperous in the 80s, and it produced several stars, but now it is at the end of its rope, and film practitioners can only make a living by going to the cave to earn extra money.
The layout of the entire studio is a bit like a variety show studio.
The auditorium is made of wooden planks and covered with red cloth. The floor is more difficult to get, so I bought a few large rugs. The background board is decorated with colorful lanterns, crookedly forming four big characters - the road to health.
Only the lighting and recording equipment are more professional, there is no way not to be professional, all of them are rented by state-owned film studios.
There were at least twenty or thirty people sitting in the audience, all of them were uncles and aunts, and there were only a few young people. Four of them are actors from the film studio, each with a salary of 100 yuan, and the rest are street people, who can be sent away for 10 yuan each.
Hosts and experts are the most expensive, one is 500 and the other is 800.
The host is a beautiful girl who has been working in the film studio for several years, and she smiled at the camera and said: "Hello audience friends, welcome to "Healthy Road". With the increasingly better life of the people, the people are getting richer and richer, and people's consumption concepts are also changing. In the past, people thought about how to fill their stomachs, but now, people think about what is better and what is the healthiest to eat. Today, we have invited the famous medical expert Bao Jianxing!
"Hello host, hello audience friends. "The expert was an old Mediterranean man, with a pair of eyes, a white coat, a stethoscope on his chest, and a set of canned tangram cups in front of him.
"Bang Bang!"
The audience applauded.
"Stop!"
The director pointed to the audience and said, "The ones on the left, pay attention to the camera, slap the shot!" Alas, forget it, let's shoot the applause shot alone!"
This director is worthy of being a regular director of a state-owned factory, and he is also serious about making an advertisement, which is no different from making a movie. Just the footage of the audience's applause, he changed the camera position and shot 20 sets repeatedly, leaving it for editing and slowly selecting.
The host asked, "Teacher Bao, what is the healthiest thing to eat?"
The expert smiled: "First of all, we need to have healthy eating habits. For example, you can't drink boiling water that is too hot, and you can't eat too hot food. Eating too hot food and drinking too hot boiled water for a long time can easily lead to esophageal cancer, which is oral cancer. There is medical data to show that ......"
Balabala said a lot, all of which were ordinary health science popularization. It would have been rotten in the new century, but this year it was very fresh, and even the uncles and aunts who invited them to be the audience listened very energetically.
"Teacher Bao, what else do we need to pay attention to besides the reasonable eating of three meals?" the host asked.
"Fruits should be eaten more," the expert says, "and fruits are rich in vitamins and dietary fiber that the body needs, and many fruits have unique effects." For example, hawthorn, watermelon, pears and pineapples, these fruits can lower blood pressure, and friends with high blood pressure can eat more. For example, apples, bananas, mangoes, papayas, and kiwi fruits are rich in folic acid, which helps the development of the fetal nervous system, and can also prevent anemia in pregnant women......
These little things are true, and Song Weiyang consulted a doctor when writing an advertising plan.
"It turns out that fruits have so many functions," the host was surprised, "Why don't Mr. Bao introduce a fruit suitable for the general public today." ”
The expert held up a yellow peach and said, "The fruit I want to recommend to you today is called a yellow peach." It has been cultivated in China for more than 3,000 years, and in the Qin and Han dynasties, the industrious and intelligent ancient Chinese used peaches and persimmons to graft golden peaches, and continued to reproduce into today's yellow peach population. Historically, yellow peaches have been listed as tribute in several dynasties. For example, the yellow peaches in Rongping City, Xikang Province, since the Yingzong Dynasty, only the emperor and concubines can enjoy the best batch of the best quality every year, and the private collection of the people is to kill the head. And because of the short shelf life of yellow peaches, when paying tribute, you need to add ice cubes first, and then spread straw to protect layer by layer, so that you can safely send them to the capital. ”
The host said, "Ancient ice cubes are not easy to prepare, right?"
"Yes, it rarely snows in Xikang Province, so we have to bring ice cubes from other provinces in the winter to store them, and take them out in the summer to keep the yellow peaches fresh. The expert said.
The host sighed: "It's really difficult for the emperor to eat yellow peaches once." ”
The expert smiled: "So we were born in a good era, now the refrigeration technology is developed, the transportation is also justified, and ordinary people can also eat yellow peaches." ”
The host asked: "Compared with apples, the king of fruits, what are the advantages of yellow peaches?"
"Yellow peaches are very nutritious, rich in vitamin C, lycopene, red carotene, and a variety of trace elements needed by the human body," the expert said. The zinc and selenium content in its pulp is significantly higher than that of other peaches. In addition to this, it also contains malic acid, citric acid, and other ingredients. Eating yellow peaches often can prevent constipation, lower blood pressure and blood lipids, delay aging, improve human immunity, and is an excellent choice for health care. ”
The host suddenly realized: "It turns out that yellow peaches still have so many benefits." By the way, vitamins and carotene are easy to understand, but what are zinc and selenium?"
Experts say: "It's all trace elements. Minerals that are less than 0.01% of the body's weight are trace elements. Although the human body needs very little trace elements, it is essential, and if you don't have it, you will get sick. The reason why mineral water is so expensive and popular now is that mineral water contains trace elements. ”
The host nodded, "I see." ”
The expert also said: "Zinc, a trace element, is involved in the metabolism and synthesis of many substances in the human body. With enough zinc, the metabolism of the central nervous system and bones can be maintained, which can ensure the normal progress of children's physical growth, brain development and sexual development. Zinc also maintains the sense of taste and stimulates appetite. Once zinc deficiency occurs, abnormal sense of taste, loss of appetite, and indigestion can occur. Therefore, whether it is a child or an elderly person, they should supplement more zinc. ”
The host asked, "What about selenium?"
"Selenium, a trace element, is also important for the human body," the expert said. 72% of China's regions are selenium-deficient areas, and the selenium content of grain is very small. Diseases such as tumors, high blood pressure, diabetes, constipation in old age, etc., are all related to selenium deficiency. Therefore, Yu Ruomu, a well-known nutritionist in China, pointed out that the lack of selenium in the human body is a major event related to the health of hundreds of millions of people, and we should do a good job in selenium supplementation like iodine supplementation, especially the selenium supplementation work of the elderly. ”
The host exclaimed: "Selenium is as important as iodine!"
Experts say: "Yellow peaches are amazingly rich in zinc and selenium, and children and the elderly should eat more of them." ”
The host said: "Thank you Mr. Bao, I must buy more yellow peaches when I go back, and I will also buy them for my parents." ”
The expert smiled: "Actually, there is no need to be so troublesome, the shelf life of yellow peaches is very short, and you can buy canned yellow peaches directly." ”
The host said: "I heard that canned food is made of rotten fruits, and a lot of preservatives are added, which are harmful to human health. ”
The expert shook his head and said, "These are all rumors. Canned food is the healthiest product, and it was popular long before the advent of preservatives. On the contrary, it is the beverages, biscuits, instant noodles and other foods in modern industrial products that have a lot of preservatives added. The reason why canned food can last for a long time is because its canning method has nothing to do with preservatives. Besides, rotten fruits are canned, and other factories produce tens of thousands, hundreds of thousands of bottles of canned food a month.
The host said embarrassedly: "It's me who spread the rumor, I'm sorry." ”
The expert picked up the canned tangram cup in front of him, opened the box and said: "Today I brought a canned yellow peach, the latest product of Xifeng Canning Factory, it has a nice name, called Tangram Cup." ”
The host asked, "How do you call a tangram cup in a can?"
The expert said, "Just take it apart and see it." ”
The host exclaimed, "Wow, this bottle is so beautiful!"
The expert said: "After eating canned food, the bottle can be used to hold MSG and salt. ”
The host said: "It's so convenient, and the carton packaging is also high-grade." I want to buy a set right away, it's almost the holidays, and I will buy it for relatives, friends and elders! ”
The expert said: "Yes, to give a gift is to give health, that is the most precious gift, money can't buy it." ”
The host said: "Mr. Bao has said so much, I think the audience must still have doubts. Which audience member is down for a question?"
Audience A raised his hand: "Teacher Bao, my mother has diabetes, and canned fruit is so sweet, can she eat it?"
The expert said: "This kind of canned tangram cup is not high in sugar. Moreover, yellow peaches themselves have the effect of lowering blood sugar, as long as you don't eat too much at one time, it is beneficial and harmless. This kind of tangram cup is designed very reasonably, it is small, and the elderly can eat one bottle at a time. ”
Audience B raised his hand: "Teacher Bao......"