After the highway is built, it only takes two hours to drive from Rongping City to the provincial capital.

But at this moment, it takes ten hours to drive. The road conditions are not good, the speed of the car is slow, and the second is that there are many mountain roads, all kinds of circles, and it will delay time even more when encountering car bandits and road rage.

Thanks to the blessing of this year's crackdown, there was nothing wrong all the way.

Even Song Weiyang saw various slogans along the way-

"It's not illegal to kill a car robber and a road rage!"

"Robbing a police car is to be shot!"

"If one person sets up a card, the whole village will go to jail!"

"Robbed three thousand, and sat in prison. Loot 10,000 and it will be over immediately. ”

Simple, straightforward, wild, domineering!

There is no way, the more remote the mountain road, the worse the security. In some places, the village chief directly took the lead, leading the young and middle-aged people in the village to block the road and set up cards, asking for tolls, and the reputation was "getting rich and running to a well-off".

Recently, in response to the call of the central government, the province issued a death order to the grassroots level, and once there was a problem in any village, the removal of village officials was not discussed.

It was almost dark when they arrived in the provincial capital, the hotel had already opened a room, and Song Qizhi was waiting for them to eat together.

"Brother, the channels in the provincial capital have been rolled out, right?" Song Weiyang asked.

Song Qizhi said with a smile: "As soon as the samples of the canned water cup were taken out, those dealers rushed to ask for it. If nothing else, let's just say that the rope pull of the bottle mouth, there is no one who specializes in selling water cups now. There is a large demand in the provincial capital, and an order for 600,000 bottles was placed in one go, and the canning factory had to work overtime. ”

There are two kinds of canned water cups, small ones sell for 4 yuan, and large ones sell for 6 yuan, which is far more expensive than ordinary cans for two or three yuan a bottle.

No way, the packaging cost is too high, and the glass bottle is customized.

Even though it's so expensive, consumers are willing to buy it and feel like it's worth the money.

"I've had people expand the rinse pool and pre-cooking pot. Song Weiyang said.

"That's good," Song Qizhi happily patted his younger brother's shoulder, "Little brother, it's still up to you, the products of the canning factory have never sold so well." ”

Although the filling line is old, the production speed is still very fast.

At this stage, the biggest obstacle to development is still a variety of manual links. For example, the two processes of rinsing and pre-cooking can only hold a small amount of fruit at a time, and the filling line often needs to stop and wait slowly.

"How is the connection between the canned Qiqiao cup gifts?" Song Weiyang asked again.

Song Qizhi said: "After seeing the samples, dealers and major shopping malls are a little interested, but they are worried that it will not be easy to sell, so they all ask for the goods before payment." After all, it's too expensive, a set sells for 20 yuan, and there are only 7 small cans in it. ”

"It's okay to buy the goods before you pay, as long as they can help sell them. Song Weiyang nodded.

Song Qizhi was still a little worried, and asked, "Little brother, can this canned gift really be sold?" ”

Song Weiyang said with a smile: "It's not good if the price is low, it's a face." ”

Tangram cup gift canned food is sold in the mid-to-high-end market, and rural areas and small towns are not considered at all. Seven bottles of small cans plus packaging, the production cost is less than 3 yuan, each bottle of canned food is a small piece of yellow peach, but the ex-factory price is directly set at 16 yuan, and even set a market guide price of 20 yuan.

Canneries make more, dealers and malls make more, and only consumers are the ones who are wronged.

This completely subverted Song Qizhi's business cognition, and he felt that he was not selling canned food, but health care products - these days, only health care products dare to sell like this, but consumers are still rushing to buy them.

Three new products, three positioning.

Canned cups, which have become popular, are sold for convenience and practicality. The upcoming tangram canned food is sold in packaging and face. The canned paper cranes that will be launched in the future will sell romance and feelings.

"You can do it, you have a good brain. Song Qizhi said with a smile. He used to only treat his younger brother as a good student, but a series of recent changes have made Song Qizhi unconditionally convinced of his younger brother.

……

The advertising company was contacted by Song Qizhi, and even the filming location and actors have been found.

"Manager Wang, this is my younger brother Song Weiyang, he has the final say on the major matters in the factory," Song Qizhi introduced, "Little brother, this is Wang Helai, the manager of Feilai Advertising Company." Have you seen the advertisement for Baolian Daqu? It was planned by Manager Wang himself!"

In recent years, two of the most successful advertising cases in the province have been liquor advertisements.

One is Wenjun Wine's "A Song of Phoenix Seeking Phoenix, Thousand Years of Wenjun Wine", that taste, that spread, there is nothing to say.

The other is the advertisement for "Baolian Daqu", which reads as follows: A light mixer drinks while YY Chang'e, and Chang'e is really here. And with the advertising word...... The fragrance of wine wafted into the Moon Palace, and Chang'e was so happy when she smelled it. Miss Chang'e came down to earth and insisted on having a drink with me. You come to me a cup, and your face is red from drinking......

Song Weiyang shook hands with Wang Helai with a smile and praised: "Manager Wang is very capable, I have memorized the advertising words of Baolian Daqu." ”

"Where, where, it's just clever," Wang Helai asked directly, "Director Song said to let me find a big shooting studio, and invite some old actors, what kind of content to film?"

Song Weiyang took out a stack of manuscripts from his schoolbag: "Manager Wang, please see, this is the advertising plan I designed." ”

"Health lecture?" Wang Helai finished reading the first page of the plan, and then flipped through the remaining 20 pages, and said in a daze, "Brother, are you doing canned food advertisements or health care product advertisements? Moreover, this advertisement is too long, and it will take at least 20 minutes to finish." ”

Song Weiyang smiled and said: "Don't worry, there is no falsehood and exaggeration in the content, and it is more conscientious than those who sell health products." ”

"How to solve the advertising time?" Wang Helai thought that Song Weiyang was stunned and didn't understand anything, and reminded, "Brother, the advertising fee has increased greatly this year. The advertisements behind the CCTV news broadcast will collect more than 20,000 yuan for 30 seconds, and the advertisements at 8 o'clock will also cost about 20,000 yuan. The advertising of our provincial station is not cheap, and the 30-second advertisements in the prime time at 8 o'clock are about to break 10,000. ”

"You don't need to worry about that," Song explained, "and I put the ads in the morning, afternoon and early morning. ”

"It was garbage time, and the ads didn't work well. Wang Helai reminded.

Song Weiyang smiled and said, "If the garbage time is all my advertising, then it is not garbage." ”

Wang Helai said: "The stage will be closed at 12 o'clock in the evening, and nothing will be broadcast, only snowflakes." ”

"If I give money, won't the TV station broadcast it? Who won't earn the money you get? Song Weiyang said.

Wang Helai thought silently for a moment, and as an advertising man, he quickly understood.

Garbage hour ads are so cheap that often no one even wants to put them, so they have to be sold with prime-time ads.

If the provincial station and all the municipal TV stations in the province are all advertisements for canneries during the garbage period, and one advertisement lasts for one or twenty minutes. That kind of carpet bombing is too terrifying, which is equivalent to the audience in a certain city, as long as they don't watch CCTV, they can see canned advertisements no matter how they change the channel - people who don't have CCTV can only receive three stations.

"Genius, brother, you are simply an advertising genius!" Wang Helai sincerely admired.

Genius fart, this is all a trick that was played badly later.

Breast enlargement advertisements, weight loss advertisements, medicinal liquor advertisements...... All kinds of garbage time are bombarded wildly, and an advertisement is more than ten minutes, which makes countless viewers hate it.

But the advertising effect is very prominent, until many years later, when people watch "Wulin Gaiden", they can still recall Zhu Wushuang's stunning appearance in the advertisement. Tingmei, good figure, big murderous cover.

Today's manufacturers still look down on spam advertising time, and the advertising fee is so cheap that it is almost free to give. The garbage advertising time of the provincial station can be bought for hundreds of yuan a minute, and all kinds of matches are sold during prime time. As for the market, you can directly pay a monthly subscription, and you can put it for as long as you like.

This is one of the reasons why Song Weiyang did not choose the "brain platinum" brainwashing propaganda, cheap.

Don't look at CCTV's prime-time advertising fee, which is only 15,000 to 25,000 yuan for 30 seconds, but if you want to brainwash, you have to broadcast it repeatedly, at least seven or eight times a night, and three or four times at noon. In this way, the advertising cost of a day will have to be 100,000 yuan, and a month will be 3 million, and the canning factory body is too weak to hurt.

In addition to that, because the time is too short.

Mid-autumn is coming, and the prime-time advertising space of major TV stations has been sold, and if you want to cast prime-time advertising, you must queue up, maybe it will not be broadcast until after the Mid-Autumn Festival.

Choosing garbage time ad bombardment perfectly solves the difficulty of money and time.