Li Mu returned to Lin Qingya to recruit a deputy editor-in-chief for the YY portal, and the deputy editor-in-chief was named Wang Nan, who was previously one of the three deputy editors-in-chief of the NetEase 163 portal. Pen & Fun & Pavilion www.biquge.info

Li Mu hadn't heard of Wang Nan's name, but he believed in Lin Qingya's vision, not to mention whether Wang Nan's ability could be compared with Chen, as long as his ability could carry the early stage of the YY portal, he was already very satisfied.

Wang Nan arrived at the post soon, Li Mu did not see him, but asked Lin Qingya to follow up with him, his concept of the portal has been conveyed to them, and they will communicate with Wang Nan first, and they just take a look at Wang Nan's comprehension ability and execution ability.

Lu Xinyi of Hong Kong's "Weekly News" also got in touch with Li Mu immediately after he returned to China, and in addition to the courtesy greetings on the phone, the most important thing was to make sure that he was vaguely confirming with Li Mu to ensure that what he said that night was not just impulsive.

Li Mu dispelled all her doubts in an unwavering tone.

Just when Li Mu focused his attention on how to continue to destroy hao123 and Li Xingping's psychological endurance, Liu Qidong gave Li Mu feedback on the latest developments in a Taobao official store, at present, more than 40 brands have signed agreements and paid deposits and service fees, including several larger brands, such as: TCL mobile phone, ZTE PHS, Shenzhou computer and smart repeater.

Li Mu found a very interesting situation, although these brands are well-known enterprises in their respective industries, they are not top enterprises.

TCL mobile phone sales in China can be ranked in the top five, in addition to Motorola and Nokia, there is also the most powerful domestic mobile phone brand - Bird, although it is now the second largest enterprise in the sales of domestic mobile phone brands, but it is still a fool's dream to catch up with Bird;

Although ZTE PHS is also the second in the industry, the sad thing is that he has the pressure of UT Starcom on the top of his head, and the market share of UT Starcom is more than half, far exceeding his second in the industry;

The computer market is becoming more and more popular, and Shenzhou, as a market disruptor, began to launch its own machine sales last year, but he was almost suppressed by the whole industry, so it is extremely difficult to get out;

The situation of the smart repeater is also very interesting, in 2001, the domestic repeater market capacity exceeded 10 million units, this year's market is expected to have a capacity of about 15 million units, a total of nearly 3 billion yuan of the market is quite large, but such a large market, BBK accounted for nearly forty percent, Wanxin followed closely behind nearly two percent, but the technical strength of the smart is very strong, this brand has been very strong in the research and development of repeater related technology, but because it does not understand the operation, so the market popularity is not high, on the contrary, the technical strength of BBK is not outstanding, but because of brand awareness, the market share remains high.

After Li Mu saw the general introduction of these brands that Liu Qidong had sorted out for himself, he called him and asked: "None of the leading companies in these industries have any intention of cooperating with us?"

Liu Qidong said: "Yes, there is, backgammon wants to cooperate with us, they also applied for the official store, but after we announced the cooperation standards of the official store, they gave up, and their interface person gave a reply: BBK has a strong brand awareness and mature sales channels, so if we open them for free to register, they will be willing to come in, if we insist on charging, they will not consider it." ”

Li Mu sighed: "The arrogance of a big brand." ”

Liu Qidong said: "He also thought that it was an honor for Taobao to join Taobao, and he felt that putting the brand with us was taking advantage of us." ”

Li Mu smiled: "In fact, it is not unreasonable for them to think so, for us, if we want to increase the influence of the platform, the best way is to attract a large number of well-known brands to settle in, the more big brands settle in, the higher the popularity and influence of the platform, but they ignore a very serious problem, if they do not cooperate with us, their competitors will definitely be." ”

Liu Qidong said: "I think so too, big brands are arrogant, but if we make them aware of the crisis, they will definitely bow their heads and speak, now the top priority is how to use our platform to help these companies that have reached cooperation with us to sell as many things as possible." ”

Li Mu said: "You can decide what kind of operation strategy and method you use, YY can give you enough traffic support, if you want to do it, do it beautifully, and these cooperative brands join forces to hold an online shopping promotion festival, and strive to hold the largest online shopping event ever." ”

Liu Qidong said: "I understand what you mean, I will seize the time to study it in the past two days." ”

Li Mu reminded: "Remember to communicate with the cooperative brands in depth, we give them enough exposure, they also have to give enough concessions on the price, enough exposure + cost performance, is the key formula for online shopping to promote orders, the reason why mango-me can succeed depends on this way, so manufacturers must cooperate sincerely with us." ”

Liu Qidong said: "Okay, I must communicate more with the manufacturers, and strive to let them give the greatest price concessions." ”

After that, Liu Qidong asked Li Mu, "How is the progress of the affairs of your YY portal over there?" Do you want to take the time to ask Chen Tong out to talk again?"

Li Mu said: "Don't use it for the time being, he is a very shaft person, no matter how much he talks, he will not be willing to leave Sina and join Muye Technology, so I will follow my own rhythm and destroy the Sina portal that he has made single-handedly." ”

Liu Qidong asked again: "How is the acquisition of hao123 going? Last time I heard you talk about it, this link seems to be very important." ”

Li Mu smiled: "I haven't been in contact with the founder of hao123, but he should be very painful now." ”

……

As Li Mu guessed, Li Xingping has indeed been very painful in the past few days.

I am afraid that in the Internet field, he is the first entrepreneur who can be so psychologically devastated offline.

No one thought that yy123 would burn the war from online to offline, this feeling is still a little unacceptable to the current Internet companies, as if the principle of the people in the rivers and lakes saying that the misfortune is not enough for wives and children has been broken by a strong man, and everyone is in danger for a while.

The entire land of Guangdong Province is almost filled with YY123 advertisements, and Li Xingping can see YY123 everywhere he goes, and even on the doors of the public toilets in shopping malls that used to be full of same-sex dating calls, YY123 sticker advertisements are pasted.

In the past few days, because of yy123's strong push, Li Xingping's traffic that has been difficult to stabilize has begun to decline significantly, and so far, the traffic has lost more than 60%, and the advertising revenue has lost more than 80%, and the transaction price of advertising is still declining.

Advertisers also see the decline of hao123, for them, at this time to advertise, must not estimate the price according to the current traffic, because hao123's traffic is too unstable, may decline at any time, so they deliberately use this excuse to lower the price, Li Xingping has no choice but to accept.

Traffic is declining, revenue is decreasing, and yy123's ads are still haunting.

At present, yy123's offline promotion has become a topic of conversation in the Internet field, some people say that Makino Technology is simply the God of the Internet, when everyone is still groping forward, he has mastered all kinds of gameplay, and can use various methods to kill and cripple his opponents anytime and anywhere, some people say that Makino Technology is the biggest robber in the field of the Internet in China, and he is also the most unethical robber, because he only starts with his peers.

No matter what the industry evaluates, I have to deny that Li Mu's large-scale firepower suppression has had an excellent effect.

Li Xingping has met with many friends in the past few days, hoping to find some inspiration in communicating with them and solve the huge problems he is facing in front of him, but after a few days and meeting a large group of people, he realized how difficult the current crisis is to solve.

No one thinks that Li Xingping is still capable of turning the tide, and even many people think that hao123 can't support it for long in this situation, and they gave Li Xingping a pertinent suggestion: take advantage of the fact that it has not been completely killed by Makino Technology, and quickly find a way to make a move.

It is easy to say, who would buy a cow that is about to die of illness? Even if someone would buy it, the price offered would probably be outrageously low; if the live cow was sold at the price of a dead cow, how could Li Xingping be reluctant, but if the buyer was to bid at the price of a live cow, the buyer would not be willing, unless he had the means to save the cow.

was entangled, and someone woke up the dreamer with a word: sell to Makino Technology.

Now hao123 is in decline, yy123 market share continues to increase, in this case, who will buy hao123?who buys hao123, hao123 will die in whose hands, in front of Makino technology, no one can save him, but if sold to Makino technology is different, although the current market share of Makino technology exceeds 50%, but hao123 still has 30% With the market share in hand, if Makino Technology buys hao123, then they can have 95% of the market share of the entire navigation website market in an instant, which is very meaningful to them.

So, on the second day after Li Mu returned to Yanjing, Li Xingping took the initiative to contact the business of Makino Technology, trying to talk to Makino Technology about cooperation related to hao123, to be precise, to seek the sale of hao123.

Lin Qingya found Li Mu, told him the good news, and asked Li Mu about his recent schedule.

Li Mu said to Lin Qingya: "I have too many things recently, I don't have time to see him, why don't you ask him to come to Yanjing to talk to him, for hao123, my psychological price is 15 million to pack it all, if Li Xing is happy and willing to get rid of it as soon as possible, the price can be added a little more, but the final transaction price must not exceed 20 million." ”

After Lin Qingya got Li Mu's bottom line, she immediately nodded: "Then I'll ask him to meet and talk." ”

Li Mu instructed: "Let's talk, but the posture should be good, since he took the initiative to talk to us, then after the meeting, you should not rush to talk about the price first, you must give him the necessary contempt and threats first, and then talk to him about the price after he panics." ”

Lin Qingya immediately said: "I understand Mr. Li, don't worry." ”

(To be continued.) )