Volume 1 Chapter 136: Target Isuzu

Ma Duo really lived up to expectations and brought a group of little sisters, Yingying Yanyan's, pulling banners and setting off firecrackers, and people who didn't know thought that Xing Yu had come up with some sales strategy again, and sold more than a dozen cars in one day.

Take pictures for 200 people, more than a dozen people are only more than 3,000 yuan, look at and listen to a lot, Xing Yu came back and carefully calculated the account, at this time the loss-making business, this group of people in the exhibition hall is over, not to mention the garbage, the tea and drinks in the store are eager to eat all the tea.

If there is a souvenir to buy a car, it is also what you can ask for, what you want. One by one, they still came to the sales to ask questions, and the actual customers who normally came to the car dealership to see the car were finally received by no one.

Cheng Chen was the first to come to Xing Yu afterwards and complained: "I thought there was a group of little rich women, but one was poorer than the other, the car of more than 300,000 yuan asked for the car, the down payment was not a penny, and the monthly payment was eager to do it for ten years, and when I left, I wanted us to give it away for free." Brother Xing, who are these people you pulled, and whether they have any intention to buy, the previous judgment criteria have failed in them. ”

In this regard, Xing Yu can only persuade him, saying that he has made an unsuccessful attempt and will not do it in the future.

If Ma Duo hadn't ordered the Jaguar XJL in the morning, these people would have taken pictures for less than an hour, and Xing Yu himself would have been ready to catch up. Now on the one hand, it is Wei Xiao's best friend, and on the other hand, it is good to sell a car, which is considered his actual customer, and it will be a little embarrassing to drive it again.

Ma Duo has one more thing to do to make Xing Yu very satisfied, in all her circle of friends, interspersed with some car dealership advertising information, the next day, the phone has not stopped, all of them are called to consult, the most expensive asked Rolls-Royce, Maybach, the cheapest asked Geely Panda, F0.

After statistics, the advertising effect is quite good, but the conversion rate is a little lower, and there are only two or three vehicles that are actually sold.

Friends in the car circle quickly gave Xing Yu a new nickname: Michelin, for three reasons: first, Xing Yu is now developing horizontally, and his waist circumference is getting bigger and bigger. The second car sales company, the sales performance is not good, the first pot of gold was dug by doing software before, and now the business is more complicated, and it almost became a studio. Third, the owner of the car dealership is not busy every day to find a car source, find financing, have nothing to do all day around, but also go to run races......

When Xing Yu learned about his new nickname from Zhu Xiaoman, he couldn't laugh or cry.

Isn't it true that companies are planning multi-directional development now? 4S stores are not only selling cars, but also customer care, post-maintenance, and parts sales.

Xing Yu is now better than some people being blocked well, the previous car friend's home, finally found a car dealership to cooperate, and initially completed his goal of making money, when a few people were counting money in the nest, those drivers were unlucky, because of some policy reasons, many people who wanted to use private cars part-time, became professional drivers, the car under their own name before, became the name of the company, the car that was not operated before, and now the nature of use has also changed.

In the past, I drove a car with a depreciation rate of less than 40% for two or three years, but now the depreciation rate has reached about 70%.

The previous welfare subsidies are gone, and after careful calculation, not to mention that they earn less than taxi drivers, a series of other problems have also erupted.

In this regard, Xing Yu thinks, how can he enjoy the nickname "Michelin" exclusively?

But this time the incident is also a lesson, now the car dealership is driving more and more, and the competition is becoming more and more fierce, if you don't want to differentiate a little, you can only fight a price war, killing the enemy a thousand self-loss and eight hundred price war is the last thing Xing Yu wants to touch, and he doesn't have the economic strength to play with those people.

I discussed the sales strategy with Zhu Xiaoman several times, but the model matching was always vetoed by various external information.

"Eh, is there a car now, we can be the general agent of the whole country, and the pricing is what we say?" Xing Yu said with a depressed sigh.

"You think too much......" Zhu Xiaoman said with a roll of his eyes.

Just when Xing Yu was at a loss, Shi Hui came to the door and didn't come, this time he was going to buy a car, as soon as the model he asked was exported, Xing Yu was depressed, Isuzu DMAX? What kind of car is this? When did Isuzu come out with a DMAX in addition to pickups, trucks, competitors, and road fighters?

After listening to Shihui's narration for a while, Xing Yu realized that DMAX is a new model that Jiangxi Isuzu is expected to launch at the end of this year.

Isuzu has been producing pickup trucks since 1972, and the DMAX is already the seventh generation model. The first time the DMAX model was used for Isuzu pickup truck naming was in 2002, when it was the fifth generation pickup.

Although there is no such car in China for the time being, it has a good sales reputation in Australia and Central and South Asian countries.

Shi Hui also went to Australia to see his daughter, and accidentally noticed this model, according to his words, when he used to run freight, he loved Isuzu's truck the most.

In the late 80s, when Shihui first drove an Isuzu truck, he subverted a lot of his perception of trucks.

For example, with steering assistance, it is very easy to drive, the steering wheel is height-adjustable up and down for a more comfortable sitting position, and the large rearview mirrors provide a wider field of view.

Classic square toe shape with four-eye headlights. Until 2000, there were still many domestic car manufacturers, based on Isuzu's light trucks. Jiangling, Foton, Dongfeng, Sinotruk, Howo, Universiade, JAC...... A series of manufacturers have produced or used Isuzu's technology, especially in terms of engines, a 4JB1 diesel engine, extending to JX493, JE493, 4DAI, 4J28, D28 and other more than a dozen models of engines.

Regarding the history of Isuzu, Shi Hui introduced Xing Yu endlessly, and even through Xing Yu's online posts, he could judge the approximate performance of the Turbulence in the desert.

"I drove an Isuzu DMAX in Australia, I think it's good, and now it's going to be launched in China, I'm going to test drive it, if the tuning is not bad with Australia, I'm going to get one to run the ring tower, Xiao Xing, are you interested in going with me once?" Shi Hui gave Xing Yu a summary of the glorious history of Isuzu.

"Aren't you going to use a truck to run the ring tower? Why did you think of Isuzu again?" Xing Yu was also curious, although He Weizi said that the construction period was very rushed, but it was also going on quickly, why did he suddenly say that he was going to use Isuzu again? A truck and a pickup, although they both have a card word, but they are two completely different models.

"I'm old, I don't have much time to run the race, I can participate a year earlier, I want to ......participate a year earlier," Shi Hui said a little lonely, Xing Yu saw Shi Hui's gray hair, and couldn't help but sigh a little, he and Shi Hui have known each other for five or six years, from the earliest time to participate in the competition, to now there are fewer small competitions.

In the past, I didn't slow down when driving on big slopes and small potholes, but now I have to rub my waist on the road......

"Then I'll find out too, this car is too unfamiliar. Xing Yu didn't dare to say anything when he didn't understand.

I checked the information just now, and the domestic manufacturer of Isuzu DMAX is called Jiangxi Isuzu, and we can't call him Jiangling for short. In the past, China cooperated with Isuzu Jiangling and Qingling. These two are the earliest companies in China to specialize in light trucks and commercial vehicles, but Jiangxi Isuzu was just established in April 2013, and the only models that have been confirmed to be put into production are DMAX pickup trucks and an SUV codenamed MUX.

New company and new models, market recognition does not exist yet, and word-of-mouth quality is meaningless, Xing Yu said that he wanted to find a new model to do, you really found it for him, and he began to consider the problem of market acceptance again.

Shi Hui began to talk about his own plans, first of all, this car has a good reputation in other countries, and it is acceptable to drive the Australian version.

Second, new cars must be advertised, what car advertising can be more powerful than achieving a ranking in the top domestic racing cars?

Thirdly, this car can go to the T2-2 class, which is the Manufacturers Club Diesel group, and the domestic DMAX has almost no rivals in the diesel class.

Shihui is also full of confidence in getting the support of manufacturers, believing that his previous achievements are enough to prove his strength like manufacturers.

It has always been Shi Hui's code of conduct, here Xing Yu has not agreed, Shi Hui has already gone to the local Jiangxi Isuzu store to contact, and when he learned that there was no vehicle in the local area, he wanted to go directly to the Nanchang production plant to see.

Xing Yu used the excuse of going to other places to find new products, and accompanied Shi Hui to drive directly.

Shi Hui is also not used to flying, according to his words, some of the planes are not in his control, and he is a little afraid of heights.

Xing Yu smiled dumbly after hearing this, "Brother, have you ever been afraid of flying when you were driving?"

"Then what's there to be afraid of, we fly close to the ground, how high I fly, I know in my own heart, there will be no problems. Shi Hui waved his hand and said nonchalantly.

"Isn't it, then the last time we competed, didn't you break your tailbone and trim it for many years?" Xing Yu suddenly stopped guarding the door and uncovered Shi Hui's scar.

"You're really the boss now, it's different from before, why don't you open which pot and which pot?" Shi Hui shook the steering wheel in his hand, and almost hit the road railing in anger......

Shi Hui's current car is 13 models of Grand Cherokee, 3.6 comfortable navigation version, only a simple elevation and a set of AT2 tires, just with this car, Shi Hui has not been thrown off by others when he went out for a road trip together, whether it is in the deep mountains and old forests, or in the desert Gobi.

It truly interprets what it means to have no cowardice, only cowardice.

Xing Yu had recovered an SRT8 version from other places before, which was a big Cherokie Ridge. Don't pursue off-road, but pursue speed.

The Grand Cherokee SRT8 is a high-performance SUV based on the Jeep Grand Cherokee Regular Edition from SRT, Chrysler's Street and Racing Technology Division. The lowered body is equipped with an aerodynamic exterior package, which, together with the Brembo brakes commonly used in supercars, gives the Grand Cherokee SRT8 a sportier look. It is powered by a 6.4-liter HEMI V8 engine, making it the world's first SUV model to accelerate to 100 km/h in less than 5 seconds with naturally aspirated air as the power source.

The 6.4-liter HEMI V8 engine uses MDS (Variable Displacement Technology) fuel-saving technology, including variable exhaust valves and cylinder deactivation technology, which allows the V8 to become a V4 engine when needed, improving fuel economy by up to 13%.

It's just that its price is more than 1.1 million, which discourages many people, at this price, Q7, X5, Cayenne can be bought, and jeep's brand luxury in the hearts of the Chinese people is far inferior to Audi, BMW, Porsche.

The biggest impact is that the Grand Cherokee SRT has a very high depreciation rate. The one Xing Yu received was less than two years old, and the original owner lost a little more than half, so Xing Yu almost lost money to sell it.

Xing Yu was interested in comparing the difference between 6.4 and 3.6, and couldn't help complaining to Shi Hui: "It's the same big cut, your speed up is far worse than the one I used before......"

"It's a shame that you make your own car, why didn't you go for a walk in the desert with me before you sold SRT? Cars have their own special uses, why don't you compare the speed with tractors?" Shi Hui said angrily.

"Brother Shi, to be honest, I don't have a good impression of diesel machines at all, we got a Tainesan QD32 racing car before, and that diesel engine broke my heart. ”

"I believe that Isuzu's diesel machine will make you feel better, this machine is not a four-cylinder, it is no worse than the six-cylinder you found when you sell it......" Shi Hui said about the diesel engine, and he is still full of confidence in Isuzu.

"Then look forward to it, and see how powerful the miraculous diesel engine you said is, whether it is a mule or a horse that comes out and slips ......"