It turns out that most of the time, for the sake of money, let alone a ghost, even if it is a ghost, it is not a very unusual thing.

Jiangdong Satellite TV attaches great importance to the marketing plan provided by Li Mo, and the role played by Wu Ruoxu is not very important, but Li Mo underestimated the value of his marketing plan.

The Celestial Empire TV drama market in this time and space has been in the stage of relying on the gourd and completely copying the movie publicity routines for a long time, not only does it not have a special marketing planning department, but even the style only has extensive stargazing, smashing the few monotonous routines of prime time.

The problem is that it is impossible for all TV series to have stars, and the prime time is only two hours in total, and no matter how short an episode of TV series is, it has to start in 40 minutes, so it is difficult for many TV series with not enough stars to find a suitable selling point in this kind of publicity and marketing, which is why star status determines the price.

But Jiangdong Satellite TV is not a place with a lot of money,After all, the provincial satellite TV in this time and space,Except for a very few who have the ability to make profits independently,Most of them still rely on financial appropriations and advertising revenues to live,In the case of unsatisfactory ratings,Advertising revenue naturally does not have much oil and water,Financial appropriations can't buy many hit dramas,In the long run。 Directly into a vicious circle.

To tell the truth, if he wasn't from Jiangdong Province, Wu Ruoxu wouldn't want to do this kind of hard life with his fingers crossed and cautious.

Although Wu Ruoxu and his team are optimistic about the quality of "Love Apartment", when it comes to how much advertising revenue it can bring, they are really upset in their hearts.

So after getting part of the marketing plan, Wu Ruoxu sent it back to Taiwan for evaluation as soon as possible.

If the plan works, Taili will inevitably increase the purchase budget, and it is equivalent to sharing the risk of the purchase decision for them - this is what we bought after you have evaluated it, and it is not our buying team's pot that did not make any money.

If the plan doesn't work, he just throws this thing in the face of the kid named Li Mo to see what qualifications he has to continue to fight, and labor and management just want to vent their evil anger.

This kind of thing, Wu Ruoxu feels that he is not at a loss, no matter how he calculates.

Unexpectedly, in the afternoon of the same day, Wu Ruoxu saw an uninvited guest in the hotel suite where he was staying.

The person who came was a middle-aged man in his thirties, wearing a black coat, looking a little honest, with a smile on his face all the time, he waved his hand to let the others leave the room first, and only after everyone left, did he open his mouth to ask the teacher: "Old Wu, you are also an old man in the stage, you should always think about the sake of the stage." If you have such a marketing plan, why don't you report it earlier? And look at what your subordinates are doing? How do you use this called Taili?!"

Wu Ruoxu's expression was a little embarrassed, he thought that the station would send someone over after seeing the marketing plan, but he really didn't expect that the god named Hu Xiao in front of him actually came.

This is the head of Jiangdong Satellite TV's propaganda and marketing.

It stands to reason that marketing has nothing to do with buying films, Wu Ruoxu doesn't need to buy his account, but since Hu Xiao was airborne, in the past two or three years, he has almost broken through double digits because of his various means in the open and secret, and everyone in Taiwan calls him "smiling tiger" behind his back.

Wu Ruoxu didn't want to offend him because of a trivial matter, and Wu Ruoxu was very sure that the plan sent back yesterday would not alarm this great god.

The film buying team just needs to have an attitude in the station and be able to judge the value of this marketing plan, and it is estimated that Hu Xiao should not know how to see this plan, and then come out in person to grab the credit.

Wu Ruoxu secretly scolded Hu Xiao in his heart for being unkind to pick peaches, and on the other hand, he tried to explain the origin of this plan.

"Buy a film with a free marketing plan? And this kind of good thing?"

What a yarn, you don't know how dark that kid is......

"That's right, we are interested in a sitcom, there are no famous actors, we estimate that the total cost of this film will not exceed 3.5 million, and our current price is 6 million, the first round of broadcast rights, as for the other party's price......"

"What's the other party's price?"

"20 Million ......"

"What?" the voice of the laugher immediately rose up.

Seeing that the other party was about to go crazy, Wu Ruoxu hurriedly explained: "The other party is very confident that if this marketing plan is implemented, the final rating will be at least 1%. ”

Hearing this, Hu Xiao also began to think hard.

In his impression, in the past five years, no, even in the last ten years, there is only one sitcom with such achievements: that is "Wulin Gaiden", but it was a phenomenal TV series that only came out in N years.

After that, although there were many followers, all of them ended in fiasco.

Last year's "I Love My Home 2: A Round Story" was moved from the start time slot to other garbage slots before it even finished broadcasting.

Although the whole film was broadcast in the end, in the eyes of TV practitioners, it was cut in half.

Sitcoms are dead, that's pretty much the consensus in the industry.

Although Hu Xiao has not watched "Love Apartment", he still trusts Wu Ruoxu's vision for film selection, and there are people of all ages in the group, since everyone agrees, presumably this TV series must have merit.

"Although I am not a professional buyer, Lao Wu, you have been in this industry for so many years, and I still believe in your vision for the estimation of costs. Hu Xiao first affirmed Wu Ruoxu's vision, "But the price of 20 million is absolutely impossible for Taili to accept." ”

Wu Ruoxu hurriedly nodded in agreement.

"This marketing plan has been evaluated by the people in our department and is really valuable. Hu smiled and emphasized, "Even this value will be derived from the promotion and marketing of our TV series in the future, so we still have to try our best to fight for it." ”

"But the price is outrageous. A 1% rating isn't worth that much money. ”

"And it's unknown whether we can get to 1% as he said, and we can't take any chances. Hu Xiao will also slowly wake up from the joy when he first got the plan.

After all, he spent a huge amount of money for an unproven plan, and he couldn't explain it to Taili when he went back.

"Ask for a sky-high price, pay it back on the spot. The other party's offer of this price originally left us room for counteroffer. Hu Xiao still believed his inference, "After all, no matter how good the quality of the TV series is, if it is not sold, it can only accumulate dust in the warehouse." ”

"Tomorrow is the last day of the fair, and I'll go with you tomorrow to keep the price as low as possible. ”

"Okay!"