Chapter 041: Pretending to be a pig and eating a tiger
"Officially, my name is Wu Ruoxu," Team Leader Wu, who entered the negotiation mode, looked very professional, "Mr. Li Mo, Mr. Zong Shuai, Jiangdong Satellite TV, to which my team belongs, is very interested in the sitcom "Love Apartment", and I hope to bring it to the platform of Jiangdong Satellite TV, so that more audiences can enjoy it. ”
To be honest, when he heard Wu Ruoxu's words, Li Mo was really excited in his heart, but it only lasted for a short time, and Li Mo forcibly calmed down his beating heart.
As soon as Wu Ruoxu came up, he poured the soup violently, most of which was a weasel giving a New Year's greeting to the chicken......
After all, he is a person who has been an actor, but Li Mo's face still showed just the right amount of surprise, "This is ...... It's such an honor. ”
At this second, Li Mo gave his acting skills an 8 points......
"Young man, don't worry......" Wu Ruoxu was also very satisfied with his performance just now, he continued to play his acting skills, "Jiangdong Satellite TV very much hopes to reach an agreement with your company, and I and my team also like the TV series "Love Apartment", so I hope to reach an agreement as soon as possible." ”
"I don't know how you plan to reach an agreement? Is it a way to buy out the broadcast rights?" Li Mo continued to look like he didn't understand the distribution of TV dramas at all, and asked with a pretended curiosity.
"Of course, it's a form of buying out the broadcast rights," Wu Ruoxu said with a sincere smile on his face, pretending to be generous, "Jiangdong Satellite TV is willing to buy the broadcast rights of "Love Apartment" for ......five years at one time."
"So in other words, in the past five years, we can all enjoy a share of the advertising revenue when "Love Apartment" is broadcast?"
On the other side, Li Mo's pretended innocent voice was remembered......
"Uh...... Ahem," Wu Ruoxu was almost out of breath by Li Mo's words, "Li ...... Mr. Lee, this is not possible...... Even a big production like "The Legend of Zhen Huan" has no possibility of continuing to share the advertising revenue of the TV platform within five years. ”
"So when you say broadcast rights within five years, do you mean that it will only be broadcast once in five years?" Li Mo continued his performance.
"This ...... How is this possible, of course, the number of broadcasts within five years is arranged by us. ”
"So how much do you plan to pay for the broadcasting rights within five years?" Li Mo emphasized the words "broadcasting rights within five years" again.
Wu Ruoxu suddenly discovered one thing: from the beginning of the negotiation just now to the present, he is losing the dominance of the topic step by step, and the "guy holding the thighs of the rich second generation" next to him has not said a word.
Wu Ruoxu realized that he seemed to have made a big mistake from the beginning, and he didn't figure out the right negotiation object at all.
This young man is the one who can really call the shots.
Even so, Wu Ruoxu still wants to gamble on the last one: "Four million yuan, the right to broadcast within five years." ”
Four million, or five years of broadcasting rights?
is only one million yuan more than his own mortgage, which is simply a jump price.
If you agree to such an offer, unless Li Mo's brain is kicked by a donkey.
No, by the way, you have to let Zong Shuai's brain also kick the donkey, otherwise how could the two of them accept this kind of price.
Li Mo moved the joints of his hands a little and smiled self-deprecatingly, "Mr. Wu, the joke is almost the same." The conditions you just mentioned, whether it is the price, the duration of the broadcast right, or the number of times, are unacceptable to us. ”
After a slight pause, Li Mo continued: "As far as I know, at present, the sales of TV dramas in China only have the right to broadcast the first round, the second round, and the third round of broadcasting, and there has never been a precedent for counting on an annual basis and unlimited times. If you negotiate on such terms, we will have to wonder if you are really sincere. ”
Speaking of this, Wu Ruoxu couldn't help but blush.
I didn't expect to hunt geese all day long, but in the end, I was pecked by geese.
Although the kid on the other side is young, he is sophisticated, and the city government is deep, where does he look like a man in his early twenties.
Since it was his own preconceived idea that he suffered a loss, Wu Ruoxu was also single, and said downhill: "What Mr. Li said is, let those jokes just now pass." Our real offer is four million to purchase the first round of broadcast rights of "Love Apartment", the broadcast time is determined by us, and you must ensure that the first round of broadcast rights is exclusive to us. ”
The other party actually admitted that what he said just now was a joke, and this level of cheekiness also made Li Mo breathtaking, but at this time, it was meaningless to dwell on the previous things, so Li Mo would not continue to dwell on the previous things.
"There is no problem with the exclusive rights of the first round of broadcasting that you requested, but the broadcasting rights you purchased are limited to the TV platform and do not involve new media and online channels, and you must ensure that the broadcast will start before August 1 of this year, and the total number of days from the first episode to the last episode shall not exceed 25 days. ”
Wu Ruoxu calculated: It is now the end of March, if it can be successfully purchased, there will be 3 months until July 31, and the station should have enough time to carry out advertising investment and program preparation related work, so he nodded and recognized this condition.
"And this price, we also have a little objection. Li Mo's voice rang out again.
The other party's previous conditions were quite pragmatic, and Wu Ruoxu also began to regard Li Mo as a negotiation opponent equal to his own identity at this time, so he stretched out his right hand and made a "please" gesture, signaling Li Mo to say his offer.
"Two million dollars. ”
"Ahem, cough," Wu Ruoxu almost drank the tea into his lungs, and finally took a breath, and immediately said in a loud voice: "Is there a mistake? This price is too outrageous." ”
"Mr. Li, I am very serious about asking you for a quote. ”
"Mr. Wu, this price is by no means the result of my words. ”
"Mr. Li, 6 million yuan, the first round of broadcasting rights. ”
"Mr. Wu, your price really makes me unable to feel the "sincerity" that a provincial satellite TV platform should have. ”
Li Mo emphasized the word "sincerity".
Wu Ruoxu was almost so angry with this guy that he lost control: first pretended to be a pig and ate a tiger to play himself, and then offered a sky-high price, and then he didn't let go of his words to emphasize what broke the "sincerity", he said hatefully: "Mr. Li, in all fairness, your "Love Apartment" is indeed a clear stream of sitcoms in recent years, but the cast of this drama is basically newcomers or three, Fourth-tier small actors, after we buy it, we also need to invest a certain amount of publicity costs to ensure the ratings, if the publicity effect is not good, we will have the risk of loss......"
"Well, I've thought about it for you. If you accept our price, in addition to the first round of broadcast rights, we will come with a marketing plan for "Love Apartment", as long as you follow the plan and the broadcast time is not too outrageous, at least 1%-1.2% of the ratings are no problem. ”
"What?" "Buying the right to broadcast and giving a marketing plan?" Why does Wu Ruoxu feel as if he heard it wrong?
"If you are not at ease, you can find an expert in marketing and communication to take a look at this plan, of course, what you are given now cannot be a complete plan, after all, we have not signed a contract yet. ”
"When he's done reading the plan, we'll talk about it?"
"Okay!" At this moment, Wu Ruoxu's most hopeful thing is to find a marketing expert to slap Li Mo in the face!