Li Mu suddenly said "You stupid", scolding Elon Musk for being stupid.

He didn't expect Li Mu to respond and attack himself so fiercely, every word in Li Mu's mouth was like a cannonball bombarding his self-confidence, he thought that his self-confidence was strong enough, but it wasn't until Li Mu's cannonball exploded that he realized how vulnerable his self-confidence was.

Li Mu did not immediately explain to Elon Musk why he scolded him, but fell into deep thought.

Through Elon Musk's overall plan for building cars, Li Mu understands a truth, that is: awesome people are by no means awesome everywhere, and the more extremely awesome people are in certain fields, the easier it is to make extremely stupid mistakes in certain fields.

A hundred years ago, Ford knew that automobile manufacturing should form a versatile assembly line operation, which is not the focus, the real focus is strong versatility, but Elon Musk does not know.

Take Zippo as an example, if Zippo builds a production line for each lighter, it is also an assembly line operation, but is this considered advanced?

Due to the poor versatility of this assembly line, as long as a certain product cannot be sold in the market, the production line supporting it will be scrapped, and if Zippo adopts this assembly line operation, it will not be long before it will go bankrupt.

The reason is that the product replacement is very fast, but the technology replacement is slow!

There are so many styles of Zippo lighters, some of which are popular for half a year and cannot be sold, but the design structure, manufacturing process and technology of Zippo lighters will not undergo major changes for decades, and will only develop slowly and steadily, so in this case, the versatile production line has become the key.

The same production line, the market is popular with this style, it will be produced at full horsepower, and when the market is popular with another one, it will immediately be produced at full horsepower, and the product will iterate rapidly, but it will not have an impact on the platform, which is the key to development.

However, Elon Musk can think of building new energy vehicles, but he can't think of developing a set of versatile production platforms for his new energy vehicle plans.

Moreover, Elon Musk did not even consider the importance of product iteration, and only one model at each stage, which is too simple in the field of automobile manufacturing and does not conform to the basic logic of modern industry.

Li Mu thought about it carefully, Tesla from 08 to 12 years, there was only one Roadster in four years;

In the three years from 12 to 15 years, there was only one Model-S;

Seven years of two cars is indeed a bit funny, Elon Musk should have realized his innocence at that time, so he slightly accelerated the launch of new models, launched Model-X in 15, launched Model-3 in 16, Tesla has built these four models in more than ten years of development.

And the most embarrassing thing is that although Model-3 has received a huge order, it has been unable to improve the delivery speed due to a serious lack of production capacity.

It seems that Elon Musk's biggest problem is not that he didn't build his own car manufacturing foundation at the beginning, but that he didn't sort out his thinking mode at all.

Half a day later, Li Mu picked up his Zippo, lit a cigarette, and took a few puffs before playing with the Zippo in his hand and said to Elon Musk: "Elon, your biggest problem is that you are overconfident and too stupid. ”

After speaking, Li Mu said: "No businessman can use a product to defeat the invincible opponents in the world, God can't do it, otherwise, the Bible should be in the hands of everyone in the world." ”

Elon Musk wanted to explain for himself, he said: " Mr. Li, I don't think we can set our sights so big at the beginning, we founded Tesla, not so that everyone in the world can buy a Tesla, and we can't do it, so I think we should build an electric sports car with excellent performance, so that the world can realize the unlimited potential of electric vehicles, which is very sure to do, after all, the team we acquired has used batteries and motors to make a car break through the 0-60 miles acceleration in four seconds. ”

Li Mu shook his head slightly and said, "Take a step back, God also knows that he can't make everyone in the world become his disciple, but he still sent his missionaries to every corner of the world, Elon, do you know what the truth is in this?"

Elon Musk looked at Li Mu with a blank expression, because he was completely denied by Li Mu, his whole state was a little trance, and he was already in a mess in his heart.

Li Mu saw that he didn't respond, so he continued: "The truth contained in this is that although you can't make everyone become your user, you still have to work hard in this direction, whether you can conquer the world or not, you must first have the heart to conquer the world, otherwise, your Tesla will not even be able to get out of Silicon Valley!"

Elon Musk nodded: "I understand what you mean, Mr. Li." ”

Li Mu said categorically: "No, you don't. ”

After that, Li Mu said: "I mean, you not only have to have the heart to conquer the world, but also have different means to conquer the world, what is the difference between wanting to conquer the world by relying on a single model, and trying to conquer the world by relying on a single army? The cavalry of the Mongols also failed to conquer Japan, let alone Africa, Australia and the Americas, so you must have a variety of models to form a multi-dimensional match, just like the trinity of sea, land and air. ”

Elon Musk put his left hand under his nose, his brows were tightly locked, and after thinking for a while, he asked Li Mu: "Mr. Li, this is the key to your emphasis on platformization, right?"

Li Mu nodded: "Tesla needs a versatile platform, and even more than one platform, for example, we need a platform suitable for long-wheelbase, four-wheel drive models, which can be used to produce medium and large high-end cars, and can also be used to produce medium and large high-end SUVs and medium and large high-end MPVs, in addition, we may also need a platform suitable for medium-wheelbase, front-wheel drive and rear-wheel drive models, which can be used to produce our mid-range sedans, mid-range SUVs, and even performance cars." ”

Speaking of this, Li Mu said: "Learn from Volkswagen, if Volkswagen only produced one model, it would have died a long time ago, so it has a series of models that look similar, which are nothing more than elongated, shortened, raised, and flattened, but through multi-dimensional models, Volkswagen can ensure its product coverage." ”

Elon Musk muttered to himself: "This means that we have to develop multiple models......"

Li Mu said helplessly: "You still don't understand the key to platformization, the real car manufacturers are not studying the model, but in the study of the core components and platforms, for example, we have now developed excellent performance battery packs and motors, we use the best battery packs and the best motors to form our high-end products, and then the cost and performance of the battery pack and motor are castrated down by 30%, which can form our mid-range products, if castrated by 50% Above, there are our low-end products, you look at how many engines and gearboxes there are in Volkswagen, most of the models use the same engine, the difference is only the difference in tuning, and the level of supporting assemblies is different. ”

Speaking of this, Li Mu said: "I'll give you a more specific example, if we develop a 100 kWh battery pack, and a single 200 kWh motor, then we use a 100 kWh battery pack, with two 200 kWh motors, and a long wheelbase chassis, so that we have a high-end model, we name it Tesla S;

Then we reduced the battery pack to 70 kWh, paired with two 120 kW motors and a mid-wheelbase chassis, and we had a mid-range model, which we named the Tesla E;

On the basis of Tesla S, we raised the chassis height, increased the height of the vehicle, and we had a high-end SUV model, which we named Tesla X;

On the basis of the Tesla E, we use a 100 kWh battery pack, paired with two 200 kW motors, and choose the rear-wheel drive mode, we have a sports model, we can name it Tesla GT;

If there is a demand in the market, we stuff a 1,000 kWh battery pack into the chassis of the bus, and then pair it with two 200 kW motors, and we have a new energy passenger model ......"

Elon Musk then understood why Li Mu scolded himself for being a fool, and he said to Li Mu embarrassedly: " Mr. Li, I understand what you mean, is my thinking mode is too narrow, I always feel that everyone's demand for cars, just like the demand for Internet products, YY a product, can cover almost all users, Tesla if it does the ultimate can also be like YY so popular all over the world, but I ignore one point, car manufacturing and Internet products are different is that most of the Internet products are free, and the automotive industry is to fully consider the consumption power of users of different classes, but I only want to make one. ”

Li Mu nodded and said, "What I just said is based on the laws of modern industry, I am not satisfied with some of you, and in addition, I am also a little disappointed in one point." ”

Elon Musk hurriedly asked him: "Mr. Li, if you are still dissatisfied, please don't be polite and point it out directly." ”

Li Mu nodded and said: "I support you to do new energy, not to show our differences, nor to subvert the traditional automotive industry, but to convey the advantages of new energy to the world through the successful cases of new energy: cheap, clean, environmentally friendly and renewable, so that people can realize the advantages of clean energy, so as to gradually abandon traditional cars and reduce pollution and emissions." ”

Speaking of this, Li Mu changed his words and said: "However, I just found out that you don't think so in essence, although you want to make new energy vehicles, but what you think about is just to build a new energy vehicle, you want to use new energy to make the car run faster, you want to make the world shocked for you, let the world's elites flock to you, and let people all over the world give a thumbs up to praise Elon · Musk has built a battery-powered supercar, but what is the real universal value of this that benefits society beyond his personal reputation? ”

"If, according to your ideas, the unit price of the new energy vehicles you build is more than 100,000 US dollars, such an expensive price, can only be reduced to a few rich people's playthings, then what are we working hard to develop new energy vehicles for? Is it to tell the world that new energy is something that rich people can play and has nothing to do with ordinary people?"