Chapter 1447: The True Meaning of Tesla

was suddenly scolded by Li Mu, Elon Musk was extremely depressed and aggrieved.

In the face of Li Mu's reprimand, he said very innocently: "Mr. Li, about the new energy vehicle project, in fact, I don't think this matter is so noble and great, I just analyze from the perspective of investment, I feel that this project has the possibility of subverting the traditional automotive industry, from the perspective of investment, the more this kind of subversive project, the higher the profit margin can be expected in the future......"

Li Mu was stunned for a moment, and then nodded lightly.

Li Mu also used to think that Elon Musk was a person with a strong sense of social responsibility, but after a series of exchanges just now, Li Mu found that there was a certain error in his cognition.

In his opinion, Elon Musk is far from being as noble as he imagined, he is actually a businessman, a businessman who chases profits and fame at the same time, at least, at this stage, at a stage when he is not well known to the world and is not madly respected by the world, he has not established a strong sense of social responsibility for himself.

Even at a certain moment, Li Mu felt that the inner world of Elon Musk in the early days of entrepreneurship should not be much different from that of Jabbs in Huaxia, everyone is a risk-taker, and they all hope that they will take a big gamble in life, win the world, and lose all over again, while Elon Musk won the bet on Tesla, and then won the bet on SpaceX.

It may be that Elon Musk will gradually have a stronger sense of social responsibility on the road to success, but at least for now, Li Mu has not really seen it from him.

New energy vehicles, in his eyes, are not really for environmental protection, nor for the importance of popularizing clean energy to the world, he just accidentally found a small team called AC-Propulsion, specializing in the research and development of battery-driven car related technology, and then he in the eyes of a businessman, think that this thing has to be done from a business point of view, so he is ready to invest some money, completely an angel investor.

Recall that Elon Musk invested only $6.2 million in Tesla at the beginning, and no matter how you look at it, this investment is not equal to the scale of an automobile manufacturer, so it can also be seen from this investment scale that Elon Musk's original intention of investing in Tesla is cautious, and this money is probably enough for Tesla to build a prototype car, and then use it to tell stories and attract the next round of investment.

Therefore, Elon Musk's original intention to do Tesla, as he just said, is a simple investment project for him, as for the later multiple renderings from the media, in Li Mu's view, most of them are also deliberately done by the team behind Elon Musk.

The world is admiring Tesla for leading the development of new energy vehicles and leading the era of environmental protection and clean energy, but Tesla was only the plaything of the rich and the middle class until Li Mu was reborn.

Li Mu realized that Elon Musk, as a businessman, did not do anything wrong with this, the fault was that his expectations for him at the personality level were too high, and the root cause was that the media who had crazy respect for him in his previous life always spared no effort to render his perfect image to the world, "Silicon Valley Iron Man" is him, "human hope" is also him, "colonizing Mars" or him, in the eyes of the media and some people, he is the best entrepreneur on the planet, and now it seems that these remarks are a bit absurd to a certain extent.

Li Mu didn't despise Elon Musk because of this, but he suddenly felt that a character who was rendered like a god was actually just a complete businessman, but the chosen field was easier to make ordinary people's blood boil.

But in the final analysis, this is understandable, but it is an extremely normal thing, but Li Mu's heart is somewhat different because he has seen through this.

After Li Mu adjusted the gap between Elon Musk in his heart, he said to him very seriously: "In the future, Tesla, whether it is to make money or popularize the concept of clean energy, we must try to make our products cover more people, and we have reached a consensus on this, right?"

Elon Musk nodded repeatedly.

Li Mu continued: "The society is very impetuous, I admit this, the society respects the ultimate products rather than the popularization of products, which I also admit, so Tesla's first car to make a name for itself can be a sports car that purely spells performance, so as to attract the attention of the people, but after we officially debuted on the stage, what we really want to launch to the world must be the product matrix of high, medium and low-end matching;

We want to let the rich drive clean energy cars, but also let ordinary people have the same opportunities, we want to let new energy have as many potential supporters as possible, if the future of our market share, or the share of the entire new energy vehicles, can reach 30% of the automobile market, then it is foreseeable that we will achieve 30% energy saving and emission reduction for global household cars! 30%, perhaps equivalent to billions of tons of greenhouse gases, which is of great significance. ”

Elon Musk understands what Li Mu means, and he thinks that new energy vehicles will be an excellent investment project, but he believes that new energy vehicles will make a great contribution to environmental protection, provided that the concept and products of new energy vehicles are popularized around the world.

Immediately, Elon Musk immediately said: "Mr. Li, I understand your requirements, first of all, we must have a sense of platform, prepare for a variety of models and mass production in the future, and secondly, we must have a sense of responsibility, we are not just doing an automobile industry, not just to make money, but to let the world accept clean energy vehicles." ”

Li Mu nodded and said: "Purely to make money, I have a lot of asset-light, high-return, short-cycle high-quality projects on the Internet, there is no need to do this kind of thankless asset-heavy projects, but the reason why we still have to do it is to be able to provide the world with a set of practical clean energy vehicle solutions, perhaps because of our efforts, in the future in a few decades, 80% of the world's household cars will become clean energy vehicles, which is our biggest goal." ”

Li Mu did not pretend to be with Elon Musk, Muye Technology plus Taobao and Alipay, will be enough to support a market value of more than one trillion dollars in the future, and he has won the father of Android, and will soon have the opportunity to invest in Google and acquire Apple, just these existing industries, as long as the development goes smoothly, the worth of two trillion dollars is just around the corner, in this case, he does not need Tesla to make money for himself at all, in contrast, the clean energy revolution represented by Tesla is what Li Mu really values,

Speaking of which, Li Mu said very seriously: "Once the concept of clean energy is popularized, it will definitely set off an environmental storm in the world, I believe that in the near future, land transportation will be more and more to clean energy development, in addition to the electrification of railways, there will be more and more other new energy vehicles, including cars, mopeds, trucks, this will be a revolution in the world energy pattern and environmental protection field, I hope Tesla can become the leader of this revolution." ”

"Understood!" Elon Musk has begun to subconsciously accept Li Mu's indoctrination, which makes him feel that he has begun to gradually carry more responsibilities on his shoulders.

Li Mu said: "In the promotion of new energy, we will face several major problems, these problems will be the object of Tesla's efforts, such as: the energy density of the battery, the price of the battery unit capacity, the problem of fast charging of the battery, the problem of battery attenuation and the safety of use." ”

After a pause, Li Mu said again: " The future of new energy vehicles, in the endurance will be a huge shortcoming, may be any battery charging speed, can not compare with the speed of gasoline to fill the fuel tank, so we now have to start to find a way to enhance this shortcoming, for example, you have to find a strong team, start to develop how to make electric vehicles in the shortest possible time to fully charge, find a set of fast charging solutions, and reduce its cost as much as possible, because in the future we may have to develop countries around the world, or even developing countries, full of this kind of fast charging equipment, so that our new energy vehicles and our users, can break through the limit of battery mileage。 ”

Tesla in the middle and late stage began to fully develop the super charging pile technology and the deployment of super charging piles around the world, the density of this hardware deployment is very large, which greatly aggravates Tesla's loss situation, but at that time Tesla had to go all out to do this, because Tesla was just a plaything for the rich in the early days, and the rich did not pay attention to Tesla's endurance, because once they needed a long-range car, they had fuel vehicles as an alternative, so Tesla became their short- and medium-distance mobile tool.

However, in the middle of Tesla's development, Tesla began to reduce the target users to the middle class, and at that time, Tesla began to be considered by the middle class as the first car or the only vehicle, and the endurance far lower than the fuel car became Tesla's biggest shortcoming.

So in order to make up for this shortcoming, Tesla began to build super charging piles everywhere to increase the convenience of Tesla's battery life, and even in the early days of super charging piles, Tesla users can charge for free, these measures are to make up for the huge shortcomings of the lack of battery life.

Li Mu doesn't want Tesla to continue the rhythm of cramming in the previous life, the production capacity is not enough to think of the platform, the market space performance is weak before starting to launch new models, the battery life is seriously troubled before starting to build super charging piles, and the battery cost can not be suppressed before starting to build its own battery production base, such a rhythm has greatly dragged down the pace of Tesla's progress, so it is particularly important for Tesla's future development to start the preparation of supporting technologies in advance.

In Li Mu's vision, once Tesla comes out, it will quickly launch different models and quickly achieve mass production, and at the same time strictly control the cost, and actively promote the concept of new energy vehicles before listing, and then apply for subsidies with various governments, including but not limited to: tax reductions for new energy vehicles, subsidies for new energy vehicle consumers, subsidies for the construction of super charging piles, etc.

Li Mu's goal is that Tesla's future product matrix must be affordable for at least half of car consumers, and Tesla can have more than 800,000 yuan, but after enjoying various subsidies, consumers only need to use two or three hundred thousand to buy Tesla is the most important thing!