0574 - SUV Light (4)
On February 1st, it will be released simultaneously worldwide!
Compared with the last launch of the Xiaofuwa sedan, because the production preparations were made in advance, there was only a month between the release of the Yixuan SUV and the sale, and the Xiaofuwa sedan can only be purchased after almost two months after the release.
And this time, Zhou Jingming arranged the construction of production workshops in Europe, America and China at the same time, and the production scale of the two factories in Detroit and Munich can reach the scale of 200,000 Yixuan SUVs per year!
In addition, the domestic production scale can also reach the scale of annual output of 100,000 vehicles, that is to say, from the first year, the global production capacity of Yixuan SUV has reached the "500,000 plan", so that as long as the sales of this car do not reach the level of Volkswagen's golf sedan, the production capacity of 500,000 in the first year is enough to meet the market demand, and there will be no more embarrassing situation that the first few cars are in short supply.
After the release of the new car, the next step was to ask questions on the spot, and Zhou Jingming had already prepared in advance for the questions that the audience might be interested in, so he basically answered them fluently.
At the same time, FAW-Volkswagen, which is far away in Spring City, is also about to complete the launch of the golf sedan, and the price of this car in China has also been determined, starting at 150,000 yuan!
Because the "Urban Golf" introduced by FAW-Volkswagen is only one of the Golf series cars, and it can only be assembled in Spring City by CKD, the price of 150,000 yuan is actually much lower than the price before Zhou Jingming's rebirth.
Because before Zhou Jingming's rebirth, the golf sedan was only introduced into China in June 1995, at that time, the price of an urban golf sedan was about 180,000 yuan, which was nearly 30,000 yuan more expensive than the current price.
Although the price of 150,000 yuan was not low in the mid-nineties, it was still worth this price for this world-selling golf car, after all, the golf car has been sold in China for more than 20 years, and the price has basically not changed much, and it has always been in the hundreds of thousands.
And the German Volkswagen probably wants to seize the domestic market with Tianming Automobile Company through such a price.
In addition, in order to be able to seize the opportunity, FAW-Volkswagen's sales time for the golf sedan is also earlier than Tianming's Yixuan SUV, two weeks after the end of the press conference, consumers can buy this urban golf sedan in FAW-Volkswagen's 4S store.
All kinds of signs show that FAW-Volkswagen is really on the bar with Tianming Company this time!
Xu Bohua, who was sitting at the booth of the press conference, was also looking at the black golf sedan parked there with burning eyes at the moment, his eyes were full of hope, this car will become the main model of FAW-Volkswagen in the next few years, and it is used to fight against the killer feature of Tianming Automobile Company!
Of course, the Golf sedan is not the last new car introduced by FAW-Volkswagen this year, because the company is currently discussing the introduction of Audi 200 with Audi Company, and the negotiations between the two sides are progressing very smoothly, it will not be long before Audi Company will join the joint venture of FAW-Volkswagen and become one of the shareholders of FAW-Volkswagen, when the time comes, FAW-Volkswagen will be able to operate "Volkswagen" and "Audi" two car brands at the same time, and its competitiveness in China will be rapidly improved!
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After the morning press conference, in the afternoon, Yixuan SUV successfully became a model that all consumers are talking about.
Especially equipped with the Quattro system of the L series, it is more people to see the ambition of Tianming, the price of more than 200,000 for most domestic consumers, is a sky-high existence, but can afford this car, there are also a lot of people, only with the price of more than 200,000 yuan, you can enjoy the driving fun brought by Audi's unique Quattro full-time four-wheel drive technology, why not give it a try?
What's more, Yixuan SUV this time, the main focus, is not what Quattro system, nor is it a turbocharged V6 engine, the focus of this car is on the word "SUV", Zhou Jingming is to use this car, so that the concept of SUV is established in the global automobile market, and the application of other technologies is nothing more than to build momentum for SUV.
Not only domestic, European and American major car manufacturers, for the Tianming Automobile Company's new car conference, but also attached great importance to the small Fuwa car released by Tianming Company two years ago, but in the end it was not sold in the European and American markets, but this time, before the release of the new car, Zhou Jingming has already negotiated the construction of factories in Detroit and Munich, which is already an obvious signal.
After so many years of competition, European and American car manufacturers, where dare to despise Tianming Automobile Company, every new car release of Tianming Company, always able to grasp the consumer psychology of the market, just to meet the needs of different consumers, so in just a few years, Tianming Automobile Company quickly gained a firm foothold in the European and American markets.
And this time, Tianming Automobile Company ingeniously played the promotional word "SUV", which surprised many European and American automakers.
Because as early as the eighties, Chrysler in the United States once launched the Cherokee SUV, which is also recognized as the first SUV in the world today, but compared with the rest of the models, the performance of the Cherokee in the automobile market can only be described as tepid, because when the Cherokee was first launched, it was often regarded as a military off-road vehicle, and the consumer group was very narrow, so neither sales nor word of mouth among consumers met Chrysler's expectations.
Therefore, since the end of the Cherokee, few companies have launched models such as SUVs, and even Chrysler, the originator of SUVs, has almost given up such models and instead spent most of its energy on the development of ordinary sedans.
But this time, it took Tianming Company two years to launch a blockbuster model, which turned out to be only an SUV that has been verified in the European and American markets and is not very popular, so that General Motors and other competitors have a false alarm, and many automobile companies assert that the SUV pushed out by Tianming Company this time is destined to be a failed attempt, and Yixuan SUV will definitely not be recognized by the market.
In such a situation, many serious European and American automakers have also relaxed their vigilance against the new car Yixuan SUV, in their opinion, no matter how much new technology Zhou Jingming uses in this car, the "SUV" model has already explained everything.
However, Zhou Jingming did not have time to take into account these remarks about the decline of SUVs, whether a product can be successful or not, ultimately depends on the consumption tendency of consumers and the market, Zhou Jingming believes that Yixuan SUV will definitely be able to set off the wind of SUV in the international automobile market!
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