The time soon came to January 15th, after half a month of intensive preparation, FAW-Volkswagen's newly introduced urban golf sedan was finally officially launched nationwide on this day.

As the best-selling model of Volkswagen, the Golf sedan enjoys a good reputation in the world, and it is the first time it appeared in China, so the first day of sale, the market response is particularly good, FAW-Volkswagen 4S stores across the country, but also ushered in the hottest day since the opening, and consumers who came to buy the golf sedan are endless.

Although FAW-Volkswagen's sales network is still limited to the northern region, and there are few FAW-Volkswagen 4S stores in Jiangsu, Zhejiang and Shanghai, Zhou Jingming has heard of the hot sale of golf cars.

"At present, each plant has fully entered the production of Yixuan SUV, and it is expected that by next month's release, the total production of Yixuan SUV in China, Detroit and Munich can reach 50,000 units. In Zhou Jingming's office, Zhao Ke was reporting to him on the recent production preparations.

The production workshops in the three places have actually been in production since December last year, so it is normal to have more than 50,000 cars in stock by the time they go on sale next month.

"In addition, according to your requirements, the SUVs in Munich and Detroit are mainly produced in the L series, and in China, the N series Yixuan SUVs are mainly produced, supplemented by a small number of L series SUVs. Zhao Ke paused, and then continued.

Zhou Jingming nodded, the L series of Yixuan SUV itself was developed for the European and American markets, and the two production bases in Munich and Detroit are naturally based on the production of this car, as for the domestic, considering that the price of the L series is too expensive, and the domestic consumer acceptance is limited, so it is mainly based on the N series SUV.

"Have these produced cars been sent to dealers in various places as planned?" Zhou Jingming continued to ask.

At present, Tianming company's dealers in the world have spread all over Europe, America, Southeast Asia and China, and there is still half a month to officially go on sale worldwide.

"It's all going according to plan. Fortunately in Europe and the United States, there is Xiao Xu in charge of management, and there is no need to worry about doing things in an orderly manner, while in Southeast Asia, we have also prepared 500 N-series Yixuan SUVs to be shipped to the port of Bangkok, first try the water in the Thai market, and if the response is good, then consider exporting there in batches. Zhao Ke replied.

"Okay, then everything goes according to plan. Zhou Jingming nodded with satisfaction.

"Xiao Zhou, FAW-Volkswagen's golf sedan, I heard that the sales on the first day were very good, you should have heard the news. Zhao Ke hesitated for a moment, but finally asked.

Zhou Jingming smiled, did not answer, but took out a newspaper from the office and handed it to Zhao Ke, Zhao Ke took it and took a look, the first page is a report on the sales of FAW-Volkswagen golf cars: "Good start! FAW-Volkswagen golf car sales reached 1,000 on the first day, a record high!"

A car of 150,000 yuan can successfully sell 1,000 units on the day of sale, not to mention in the mid-90s, even in the 21st century, it is also a very good result, not to mention that at that time, FAW-Volkswagen, the sales network was far less developed than later, such results are enough to see how high the popularity of the golf car is.

"Xiao Zhou, aren't you worried at all?" Zhao Ke couldn't help but smile bitterly when he saw Zhou Jingming's expression, and asked with a wry smile, at the juncture when Yixuan SUV was about to be released, a competitor like a golf sedan suddenly appeared, and whoever changed it should feel panicked in his heart.

"What is there to panic about, there will always be a time when the market for golf sedans reaches saturation, and from the perspective of the positioning of the vehicle, he is only a compact car, and our Phoenix brand sedan and Xiaofuwa sedan is the same positioning, but the positioning of SUV such a model is the first time to appear in China, our car, the stamina will be very strong. Zhou Jingming smiled and signaled Zhao Ke not to worry so much.

The domestic compact car market has long been seized by the little Fuwa car, and the golf car is now only a little bit from the mouth of Tianming Company. However, the domestic SUV market is completely blank, and Zhou Jingming has a lot of opportunities to play freely in this blank market.

Take 10,000 steps back, as long as the Xiaofuwa car is still produced for one day, Tianming Company will be invincible in the domestic market, so Zhou Jingming is not worried at all, and this time to develop SUVs, Zhou Jingming originally put the main target on the European and American markets, the domestic and Southeast Asian markets, just the icing on the cake.

"Okay. I don't know why, every time I get to this kind of time, I always feel that I must be right to believe you. Zhao Ke stared at Zhou Jingming's eyes and replied with a smile.

"Trust me. Zhou Jingming smiled, and suddenly remembered something, so he hurriedly asked, "The commercial we shot before, has the post-processing been completed, this is about to be officially released, and it can be put on TV stations." ”

Because Zhou Jingming has relatively high requirements for this advertisement, the crew has always been very meticulous in the special effects processing of the food in the later stage, and even invited Hollywood experts for technical guidance, so the advertisement originally scheduled to be broadcast on January 1 has not been officially broadcast until now.

"I'm also about to tell you about this, the advertisement will be delivered this afternoon, we have already said hello to the TV station, and it will be officially broadcast tomorrow night!" Zhao Ke hurriedly replied.

The next morning, the sales of FAW-Volkswagen golf sedan once again became the target of major newspapers, and the urban golf sedan also continued the hot state of the first day, in addition to selling more than 800 units in the 4S store, it also won five large orders with more than 1,000 orders in one fell swoop!

Such sales results are definitely the most glorious history since the establishment of FAW-Volkswagen, such sales results, so that Xu Bohua is more confident, for the official launch of Yixuan SUV after ten days is full of expectations, it is really a very strange psychological activity.

And in the evening of the same day, after more than half a month of careful processing of the Yixuan SUV advertisement, it was also officially broadcast on the satellite TV channel of Jiangsu, Zhejiang and Shanghai, as well as the news channel of CCTV.

In the advertisement, Lin Zhiying, who is known as the "little whirlwind", drove an L-series Yixuan SUV and galloped on the track.

In the advertisement, Lin Zhiying's last sentence "Yixuan SUV, show your personality" makes this car the first choice for young consumers to buy cars in the future.

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