"Hello, Mr. Li, I have a business plan, can I show you?"

"Hello, Mr. Zhang, how are you doing? Are you busy? I have a business plan, are you interested in learning about it?"

"Brother Guo, what are you doing? I have a way to make money, let's talk?"

…… After coming back after the New Year, Xing Yu began to keep contacting all the powerful friends around him, looking for investment is pulled up from the people around him, this is the same concept as rumored sales, and he has been doing it in the financial circle for many years, and he also knows a lot of friends in the VC, PE, and AI industries.

But the reality is always so cruel, all the preferences of the capital are not in the entity, the investment in real assets is too large, many people will ask: "You have been doing finance for so many years, why don't you make a financial product? Is it not good to make money in a short time? If you have to be an entity, can the profit be guaranteed?"

"Short, flat and fast" is often used to describe technology development projects with low investment, short cycle, quick results and high benefits.

The craftsman spirit of "ten years of grinding a sword" is no longer popular, how convenient it is to take it, you have invested a lot of money and manpower to research out a new product, other people's tape measure will flock to it, you can help me try the risk, you can help me open the market, and so your product market awareness is enough, I will imitate it again, I don't care how much it costs when you research, anyway, I don't, I sell cheaper than you, you don't have a way, you see who the customer chooses, you see who actually makes more money.

No one is a fool, I have seen a lot of this kind of thing, and for this kind of immature and still polishing project, basically no one will like it, and it is impossible for you to invest.

Today's Chinese entrepreneurs, if they really want to "sharpen a sword in ten years", there must be a premise, that is, "not afraid of grabbing the beach". Otherwise, if you get up early in the morning and catch a late market, others will occupy the market first, and you will do it in vain. You are willing to grind for 20 years, rather than 3 or 5 years and rush to make a move, and you are very confident in your work, believing that you have your own unique insight and judgment, which is different from those who follow the trend, and will not be easily covered.

The idea of the product is thought up by people, and it is easier to be imitated than the product, Xing Yu used to chat with a car dealer boss when he was at work, and said some of his own ideas.

"If I am driving, I will develop an app to disclose the purchase price of the vehicle and the estimated sales price from the beginning of the car collection. Attract others to do small vehicle equity financing, and disclose maintenance and maintenance costs. When it comes to sales, development investors come to sell cars together, and whoever sells them will share a little more......"

is such a Xing Yu, a small idea that he came up with when he was bored, was directly pulled by the car dealer boss to invest tens of millions, and as soon as the data was done, he began to have various derivative businesses, and soon the car dealer boss sold the Magotan that he used to drive often and bought a brand-new Mercedes-Benz S600.

This is also what some entrepreneurs in China often encounter, your good ideas, good ideas, tell others, others don't care much, in fact, they have begun to play their own small abacus.

Seemingly concerned about all you have, risk estimates, investment returns, and market prospects, I will directly get rid of you.

I understand your ideas, I'm looking for data analysis, market research and in-depth research, what else do I want you to do? Do you want to share profits with me?

There are also standard point subsidiaries in China, but they are all based on speculation, which can allow enterprises to quickly increase their popularity. In this society, everyone who studies software and works in software companies is using pirated software. How many people can pay for a business idea.

In addition, many of the ideas of entrepreneurship are mostly "semi-finished products" - the idea is very good, and the entrepreneurs have also made great efforts, but they can't wait for it and come out in advance, so they have left a lot of regrets.

These regrets are the reasons for the refusal of the investor. Of course, more people who come to the conference will study your ideas, study the market you don't understand, and improve and supplement them yourself. Some entrepreneurs may suddenly find that one day there is a very hot product in the market that was rejected by them before.

The main reason why the new boutique project you think is rejected by others is that it is not polished enough, and the factor behind it is the temptation of interests, which deprives many entrepreneurs of the calmness and self-confidence that they should have.

Don't think that Xing Yu has traveled everywhere in the past six months, just to have fun, and he has traveled to so many places, but also to do his own investigation.

Xing Yu's idea was simple, to build a high-tech company with vehicle sales as the main body.

This is not a simple online sales platform, and it is difficult for an online sales platform to attract social attention without a large amount of capital investment.

Xing Yu's previous company, at the beginning of the year, spent 30 million to buy out a 60-second advertising time, this claimed to spend 30 million, refreshing the cost of a single TV advertising 60-second "blockbuster", a large number of stars fell into the magic like a mechanical repeat of the slogan "on the top of the .........", the simplicity and rudeness of the painting style, the strong audio-visual impact knocked down the innocent people in front of the TV "without a little defense". So much so that after the finals, not many people discussed the results of the competition, but complained about the "1,000 points of damage" caused by this brainwashing advertisement.

In the eyes of industry insiders, although such a "magical" advertisement has achieved a viral spread effect, but it is damaging to the brand, an advertising person "hates iron does not become steel" said: "Advertising has another negative teaching material, why should it be remembered in this inferior way, rather than a popular classic." How many brands that do bad review marketing are on the big stage in the end?"

Despite the poor reputation of advertising, the number of visits to the company's website and the number of downloads of the app reached a new high.

In the era of mobile Internet, whether it is production or consumption, it is profoundly affected by big data and is influenced by big data.

There are three versions of the PPT made by Xing Yu, and there is one of the most detailed versions, the business plan is the "stepping stone" for the entrepreneur to knock on the door of the investor, and it is necessary to write in detail what the entrepreneur's career is. It is necessary to describe what industry you want to enter, whether it is trading, manufacturing or services, what products you sell or what services you provide, who are the main customers, and whether you are in the embryonic, growing, maturing or declining stage of entering the life cycle of the industry, whether you want to enter the business again, whether it is a new business or joining or undertaking the existing one, whether it is to use a sole proprietorship or the type of partnership or company, why it can be profitable, whether you want to grow and plan to open a business, whether it is in line with the festival business hours, and whether there is seasonality.

There is also a version that is very vague about profit earning, which is that Xing Yu is afraid of the kind of investors who steal ideas.

The remaining version is just a simple profit, which is also the most common on the market, what is the history and culture of the company, the market overview,

Marketing Strategy, Sales Planning, Production Management Planning, Financial Planning...... It doesn't matter, investors only value profit and return on investment.

The investment has not been pulled, there are a lot of people who call to ask for loans, and there are many platforms that recruit members, this is a pit, as an industry practitioner, Xing Yu will not step on it.

Xing Yu and a senior have been to see a lot of projects, and everywhere they go, they are warmly entertained, and they are arranged to eat, drink and sing, and they will sing along in KTV: "Brother hug me, you have difficulties and tell me." ”

The next day, we began to conduct various inspections, for the production conditions, how detailed the sales situation should be, and many times after charging a certain service fee, it began to delay, not that the project was not good, nor that the project was not profitable, but the capital was limited, and there was no budget for so many projects.

There are a lot of people who hold on to their money, but they really spend very little money to invest, and how much can they really get investment when they watch those entrepreneurial programs on TV stations? Most of them are still in the process of self-hype.

Xing Yu in the capital and Shanghai have gone, and they are richer and have more investors, but the capital market is no longer the era of storytelling in the past.

Nowadays, anything can be hyped, and any Tibetan mastiff in Tibet must be said: This is when I was walking through the no-man's land of Hoh Xil, I encountered wolves, and just as I was about to die in the wolf's belly, there was a loud roar next to me, an old lama, with a big dog with a golden neck, drove away the wolves and saved me. I begged in front of the temple for a month before he sold me this Tibetan mastiff, and all you see now are his children and grandchildren......

Wen plays more, the emperor of the previous dynasty once chose a pair of walnuts on this tree, then this whole tree is something used by the royal family, it is all tribute, and the price is going to be doubled.

An old brother once gave Xing Yu a piece of Pu'er tea leaves of about half a meter, which was brought back to Xi'an from the capital after a lot of hardship, "Isn't this the brick tea we drank when we were children?" Xing Yu, who grew up in the frontier, didn't know any of this, so he directly pried open the milk tea and drank it.

When the elder brother came to Xing Yu's house as a guest, Xing Yu also enthusiastically boiled tea to make milk, "Brother, you can taste it, the imported milk powder I brought back from the frontier is a good milk tea." ”

"You gave you the thousand-year-old tree tea I gave you and drank it?" the old brother looked surprised.

"That's right, what's this? This boiled has a local smell, not as Jin Junmei as you gave me before, the big red robe is delicious, and it's not even as good as the Anhua black tea I bought myself. Xing Yu was still washing the cup and pouring water there, not caring about the old brother's eyes at all.

"Tyrannical things, you still want to raise money, tea culture, you don't understand. ”

Who did Xing Yu see the most during this time? Wearing a buckled retro top, it must also be satin. There are all kinds of bracelets in their hands, and all kinds of ivory agate are played by nouveau riche, and they play with small-leaved red sandalwood and dzi beeswax......

To open your mouth is to point out the value orientation of life, point out the country, and scold Fang Xuan. A closed mouth is a string of ticker symbols that lists various past performance.

The business card handed to you, you don't take it carefully with both hands and think that you are a young man who is unreliable. Take a look at the business cards filled with stocks, fund names, and association titles.

Whatever you say, he has to say, "Is this all? Where did I see this kind of project, this no, I did it." ”

If you tell him about industry or technology, he doesn't know anything, so he will give you capital operation and resource integration. Or tell you that there is such and such a relationship, what you said, no, we have to go to the upper line and rely on the relationship.

Drinking a cup of tea can also tell you two, three or four, this water is not good, this pot for boiling tea is not good, and you can even say that the power generation car here is not good, the power supply is insufficient, and the water boiled out is blind to your own good tea.

Xing Yu, who has hit a wall everywhere, has begun to veto himself, how can it be that the attention he came up with is really unreliable? Why can't he make an investment?

Tang San Chinese Network