As soon as he got to work today, Han Tian convened everyone for a departmental meeting.

Five people sat around Han Tian's office, and Han Tian said succinctly, "Today I received a notice from Tongyida Automobile Company that they want to advertise and promote one of its old cars, Rui Siqi. The production line of this car was originally set up abroad, and now it has moved to China, although the previous sales have been good, they want to reposition and promote this car. Mr. Wang and Tongyida's Mr. Li has a good relationship, under the introduction of Mr. Li, our company participates in the proposal, although we have a certain network advantage, but now the competition of advertising companies is very fierce, we can not guarantee that the other party will be satisfied with our proposal, so we must go all out, do a good job in market research and customer communication, and cooperate with the creative department to make perfect planning. ”

Han Tian assigned tasks to everyone, and Han Tian was responsible for communicating with the person in charge of advertising of Tongyida to understand the customer's intention and the main characteristics of the product. By collecting information about the automotive industry and competitors online, He Qian analyzes the strengths and weaknesses of the current automotive market and related products. Jiang Hao, Yu Yinger and Guan Qing are responsible for doing market research and clarifying consumers' purchase needs.

After the assignment of work tasks, the consumer survey form was quickly made and printed, and a thick stack was divided equally among Jiang Hao, Yu Yinger and Guan Qing, ready to go outdoors for a two-day consumer survey.

He Qian has already talked to Guan Qing about the general process, and the consumer survey is to use your eloquence and charm to quickly gain his trust in a fairly short period of time when you meet passers-by, mobilize the emotions of the other party, make him accept your questions, and sketch on the survey book you provide, and select his personal preferences from the many options.

Finally, the company summarized and analyzed all the questionnaires and produced consumer analysis charts, which provided a reference for the planning of the creative department.

After discussion, the three of them decided to divide into two groups, and Jiang Hao insisted that by virtue of his handsome appearance and extraordinary brain, doing this investigation near colleges and universities frequented by female students could make full use of his advantages and complete the task faster.

Yu Yinger took Guan Qing to a high-end shopping mall, Yu Yinger believes that most of the consumers here are white-collar workers and social elites, and they are potential consumers of this family car, so it is perfect to do research here.

The weather outside is hot, and the mall is full of air conditioning, which makes people feel refreshed.

Yu Yinger was in good spirits, walked from the first floor to the fifth floor, and when she saw the customer, she enthusiastically went up to hand over the questionnaire, but the effect was not ideal, people either shook their heads and walked away, or they didn't see it with an indifferent face.

Guan Qing found that because the mall was doing the annual mid-year women's clothing festival promotion, there were many customers, but most of them were women, and the noisy voices and deafening background music made no one willing to put down the bags and clothes in their hands and stop from the concentrated shopping to listen to the two talking.

In the end, Yu Yinger found a bored man who was waiting for his girlfriend to try on clothes, Yu Yinger sharpened a lot of mouth, and the man reluctantly filled out a form.

Tired of walking, Yu Yinger beat her legs and said, "It's been out for a long time, let's rest for a while, now people's general mentality is like this, more is better than less, no one wants to participate in the investigation at all, how much can be filled, after all, we have done our best." ”

The two sat on a bench on the side of the aisle of the mall to rest, and Yu Yinger's small eyes drifted around on the models in fashion, imagining what these clothes would look like if they were worn on themselves.

"What do you think of that dress?" asked Yu Ying'er.

"Huh?" Guan Qing was looking at a stack of questionnaires.

"The last time I visited, I fell in love with the dress at a glance, but unfortunately the price was a bit expensive, and I am now waiting for the price to be reduced. The last time the clerk told me that every year when the seasons change, there will be a 5% discount or even lower, and I guess these two days will be about the same. ”

Looking at Yu Yinger's reluctant look, Guan Qing had to suspect that the purpose of her coming to the mall was not to do research, but to shop for discounted goods by the way.

Guan Qing suggested that most of the customers in the mall are young and middle-aged working women, and the majority of car buyers are young and middle-aged men, so they are not the most suitable survey targets.

Yu Yinger insisted that instead of wandering around outside, it is better to choose some customers in a crowded place to be more efficient.

Neither of the two could convince anyone, and the final result was that Guan Qing took half of the questionnaire and went to another place to do the investigation, while Yu Yinger continued to stay in the mall.

After consideration, Guan Qing decided to take the Auto City in the north of the city as her destination, which brings together almost all the 4S stores in W City and the sales of spare parts for various cars, which is a must-visit place for car buyers.

The only problem is traffic, the Motor City is in the middle of nowhere, there is no direct bus. Guan Qing took the bus for more than an hour, changed buses a few times, and walked for another 20 minutes before coming to the Motor City.

Today is not a holiday, and the car city is relatively deserted, only a few repair shops are in and out, and the sound of screeching welding steel can be heard from time to time.

Guan Qing walked into a 4S store, explained her intentions, and asked the hall manager for permission to do a few surveys with customers.

Guan Qing was lucky, she was greeted by a young male clerk who agreed that Guan Qing would ask customers questions without affecting her business.

Guan Qing saw that several men were choosing cars under the introduction of the sales staff, so she listened to them, while recording the customer's questions, occasionally asking their own questions, and when the customer was free, he asked the customer to complete the questionnaire.

These customers are all rushing to buy cars, and they also have their own clear ideas about cars, so they are very cooperative with the questions raised by Guan Qing, and some of them also treat her as a staff member of the 4S store, and even boast to her, pulling up the development prospects of future smart cars and the shortcomings of the current sales model.

Guan Qing walked through a few more 4S stores, got dozens of detailed questionnaires, and only left when she was close to the closure of the Motor City. The next day was the same, and although it took a lot of time on the road, she felt it was worth it.

By the time she returned to the company, it was already time to get off work. Jiang Hao and Yu Yinger were in Han Tian's office, reporting to him the results of the past two days.

Han Tian watched Guan Qing come in sweating, looked at his watch, didn't say a word, turned his head and continued to listen to Jiang Hao and Yu Ying'er's reports.

Both of them handed in a thick stack of questionnaires, in addition to reporting how they were ashamed to ask questions and asking customers to do questionnaires, Jiang Hao also bragged about how to show his charm and get the attention of many college girls.

Jiang Hao took out his mobile phone and said, "Out of trust in me, they added my new WeChat group of potential customers, and if there is a need for investigation in the future, they can ask directly on WeChat, and they don't have to run around anymore." ”

Yu Yinger also gained a lot, she took advantage of the time to buy clothes, and set up a lot of close to the clerk, and also sold dozens of questionnaires.

Compared to the thick questionnaire of the two of them, Guan Qing's seemed much thinner.

She handed over the questionnaire, and Han Tian asked coldly, "You are the first to leave the company every day and the last to come back, this is the result of your two days?"

Naked reproach.

"These are the real thoughts of customers who are interested in buying a car, although the number is not very large, but I personally think it is very representative and worth referencing. ”

"It's up to me to decide whether it's worth the reference or not, but in terms of productivity, you're clearly lagging behind. ”

Guan Qing lowered her eyelids and bit her lip, ignoring a grimace Jiang Hao made at her.

Although she believed in the results of her investigation more, this kind of thing should be judged by Han Tian, and in front of Yu Ying'er and Jiang Hao, it was not convenient for her to say anything.

But Han Tian, who had been busy all day, did not delve into the matter of the questionnaire, he had more important things to do.

He handed the questionnaire to He Qian, "You immediately make a consumer analysis diagram based on these forms." ”