Walking out of Han Tian's office, Jiang Hao comforted Guan Qing and said, "This is the first time you have gone out to do an investigation, it is normal that you can't let go, just go out with me and run more in the future." ”

"Thank you. ”

Guan Qing only raised her eyelids. worked hard for two days, but was reprimanded by Han Tian, and he really couldn't beat his spirit.

Yu Yinger grabbed Jiang Hao and asked, "You don't have any other purpose in building that college girl customer group?"

Jiang Hao looked innocent.

"For example, find yourself a girlfriend by the way?"

"I have always been very dedicated, public and private, and will never involve private matters in work, although there are a few girls who are really good-looking, but in my eyes, they are all potential customers, and they have nothing to do with appearance. ”

The serious expression made everyone feel that if they didn't believe him, it would be a blasphemy of the word dedication.

A few days later, the customer service department and the creative department held the first project strategy meeting, and everyone discussed the direction and details of the proposal based on the information collected by the customer service department and the analysis report.

Han Tian presided over the meeting, and Jackey, director of the creative department, also attended. Jackey is not very old, is a well-known university art design master's degree, a slightly curly ear-length hair, a frameless glasses, a typical temperament and talent in one of the young talents, although a little arrogant, but in the design industry, the relationship between talent and temper seems to have become a rule, as if there is no maverick quality can not do creative work.

He Qian has compiled all the information into an analysis report, made a PPT, and introduced it to everyone. Han Tian summarized and put forward the purpose and direction of the proposal, and asked the creative department to come up with a general creative idea.

After a heated discussion, Wang Rongrong put forward some ideas of his own. Han Tian nodded, although there was no innovation, but it was decent, continuing the usual advertising style of the automotive industry.

Han Tian was eager to hear if there were any other more novel ideas, but Jackey thought that everything that needed to be said had already been said, and the rest was only a matter of creation.

He said, "We've done a lot of car proposals, we have a lot of experience, and compared to the same information that your customer service department collects every time, if you don't have a special request, I think today's meeting can be over." ”

Han Tian said, "The ideal state is of course that the customer can pass at the first time, but I still hope to make the preparation as complete as possible, whether it is facing customer questions or doing creativity, I can be more handy." ”

Jackey tapped his finger on the table, "Are you questioning the capabilities of our creative department?"

Han Tian looked directly at Jackey, who was sitting across the conference table, "I just think that before the official creation, the creative department can pay more attention to the core information we have summarized to improve the accuracy of the advertising communication." ”

Jackey pushed his glasses, "In addition to communicating the customer's request to the creative department, I think you should also learn how to explain our ideas to the customer reasonably, after all, this is a two-way PR communication, if you just blindly follow the customer's opinion, this market is only vulgar advertising." ”

The atmosphere was a little tense, Guan Qing stopped the pen in his hand and watched Jackey and Han Tian face off with anxiety.

She remembered what Wang Rongrong said, the customer service department and the creative department are inherently a pair of enemies.

In the creative process, creatives create a work from their own point of view, everyone has a different aesthetic, a hundred people look at a painting with a hundred different evaluations, before the work is put into the market inspection, no one can guarantee whose vision is better.

Many clients stubbornly believe in their own vision, ignore the opinions of professionals, and repeatedly ask creatives to create works that meet their own standards based on their own preferences, and once the advertising effect is not so satisfactory, the customer will shift the responsibility to the advertising agency.

The customer service department is sandwiched between the creative department and the customer, on the one hand, to convey the customer's requirements to the creative department, and on the other hand, to try to convince the customer that this is the most suitable product for his creation, this kind of sandwich cake work is not easy to do.

In addition to the contradictions at work, Han Tian and Jackey's personalities also seem to be incompatible, both have an innate self-confidence, which slowly evolves into a kind of arrogance, both of them are obsessed with their own beliefs, and no one can convince anyone.

But judging from the speeches of the two, Guan Qing felt that Han Tian was more convincing, he had always been quite rational and calm at work, and his speech was logical and methodical, while Jackey was more inclined to be emotional, with a kind of arrogance and persistence as he pleased.

After the two competed against each other, the creative department finally agreed to provide a few new plans for Han Tian to choose, and the meeting ended.

Under the supervision of Han Tian, it took less than a week from the selection of the plan to the final planning of the creative department.

Han Tian carefully read the plan, although he did not fully agree with Jackey's personal style, but he still gave positive affirmation to Jackey's creativity.

This plan, which Jackey participated in the production, is a rare plan with detailed analysis, reliable data, reasonable strategy and good layout.

The next design work was also very smooth, the production staff drew a series of creative scripts, the paintings were delicate and moving, showing the artist's quite solid artistic skills, Han Tian approved it once, and then handed over the proposal to Tongyida Company.

Unexpectedly, Tongyida quickly returned the proposal, saying that there was a certain gap with the perfect advertisement in their minds and needed to be remade, but it did not specify what the perfect advertisement in their minds was.

Han Tian ran to Tongyida a few times, because Mr. Li had been on a business trip for the past few days and had not seen him, but he heard a news that several other companies were also actively participating in the proposal.

This makes Han Tian very nerve-wracking, if he can't meet the other party's requirements in the fastest time, in the face of surging competitors, it will be a matter of time before he loses Tongyida, a customer.

And if the other party does not make clear requirements, there will be no correct direction for their own planning, just like a ship sailing on the sea, if it does not know the right direction, it will inevitably get lost on the sea.

Throughout the day, Han Tian was in the office sorting out his thoughts.

It's been a long time since I got off work, and the office is empty, Guan Qing finished the work at hand and looked out the window.

The sky is getting dark, and the lights of the city don't know when to turn on, and the colorful lights are intertwined, and the brilliance is better than the sunset on the horizon.

Guan Qing likes to look out the window at the scenery, she often thinks that although the light in her office is weak, it also contributes a little bit of her own light to the splendor of the city, like an inconspicuous little star in the Milky Way, although small, it is also a dust that constitutes this universe.

Perhaps a passer-by will look up and see a bright light in the building, and his heart will be warm, guessing the person behind the light who is silently waiting for the night.

Guan Qing sat tired, got up and moved her muscles. She glanced towards Han Tian's office, Han Tian hadn't changed his posture for half an hour, burying his head in front of a large stack of papers, thinking about something.

The orange lamp still glowed yellow, hitting his face, a very warm face.

She was glad that the lamp on her desk wasn't the only one.

During the day, Guan Qing had already heard Jiang Hao and a few of them discuss in private, and Han Tian and Jackey had another argument in the afternoon, because Tongyida did not pass the proposal, and the two discussed what the problem was.

Jackey asked Han Tian and Tongyida to further communicate and coordinate, and Han Tian asked the creative department to make two more proposals, one of which was used as a backup for Tongyida to choose.

As you can imagine, Jackey thinks the workload is too great to be necessary.

In the end, no one felt that the responsibility was not on their own, and no one could convince anyone.

Guan Qing looked at her watch, it was past dinner time at this o'clock, and she noticed that Han Tian had never left the office, nor did he come over with takeout.

It seems that this proposal really gave him a lot of headaches.

Guan Qing remembered the chocolate that Han Tian threw at him casually last time, although it was a favor, it seemed that he should also repay it.

After getting up and brewing a cup of strong coffee, Guan Qing walked to Han Tian's office and knocked on the door.

"Come in".

Han Tian raised his head, looking tired.