Chapter 0698 Opening the Island Country Market (Part II)
After waiting for so long, the joint venture plant between Tianming Group and Mazda is finally about to be put into production!
The overall situation of the sale of Yanhuang sedan has been decided, and the next step is to do a good job in publicity and production and sales, and the rest does not need Zhou Jingming to bother much, so the next priority is not to open the door to the island market.
"Have we built a joint venture plant with Mazda?" Xu Weidong couldn't help but ask when he heard this. This project was won by him and Zhou Jingming together.
Zhou Jingming smiled and nodded, "Hmm." Yesterday morning, Mazda's Jiro Matsushima called me and invited me to the factory's ribbon-cutting ceremony. ”
"That's really great! Conquer Toyota's hometown, and see what he can do to compete with us in the future. Xun Youliang clapped his hands and said excitedly.
"It's not that simple, it's just going to his house to get a piece of the pie, and by the way, it makes him nervous. Zhou Jingming said with a smile.
Although it is a competitor of Tianming Group, Zhou Jingming also has to admit that Toyota is a respectable opponent, and many of Toyota's concepts, whether in production or management, are worth learning from Zhou Jingming.
In particular, the "Toyota Production System", which later had a profound impact on the entire automotive industry and the entire manufacturing industry, condensed the essence of Toyota's successful experience.
The detailed introduction of TPS is mainly in the book "Toyota Production Method" written by Mr. Naiichi Ohno, vice president of Toyota Motor Corporation, Zhou Jingming also carefully read this classic book back then, and the production management concepts introduced in the book such as timeliness, automation, Kanban mode, standard operation, and lean are worth learning from at any time.
When Zhou Jingming formulated the factory management of Tianming Group, he also borrowed a lot of ideas from this book, and even the 16949 system, which also has Toyota's production mode, which can be called the most authoritative work of Toyota's core competitiveness, and the most important benchmark for global production management, and became the international enterprise textbook.
Therefore, for such an opponent, we must not underestimate it, and we must not take Toyota in our eyes because of a temporary victory.
"I want Southeast Asia as Toyota's back garden, let's go in, it's not important, tired of playing, say quit quit, didn't even say hello, now it's good, and want to go to people's front yard to play, Toyota has been established so far, has not encountered such a non-common sense opponent like us. ”
As soon as Zhao Ke said this, everyone in the room couldn't help but laugh.
"Chairman, when it comes to Southeast Asia, something seems to be going to happen there lately. Ma Xudong, who had not spoken, said with a solemn face.
"What's the matter, tell me about it. Zhou Jing asked knowingly.
"Last week, when I remitted the last batch of foreign exchange of our group in Thailand to China, I found that Thailand's financial control suddenly became stricter, and just half a month ago, Thailand's currency, the Thai baht, was attacked by international hot money......"
Because this involves a lot of unique terms in the financial field, Ma Xudong was afraid that Zhou Jingming would not understand, so he spoke very slowly.
However, Zhou Jingming got these news no later than Ma Xudong, this time the attack on the Thai baht, which occurred on the 24th of last month, only ended with a hedge fund suffering a loss of 300 million US dollars under the joint intervention of the Bank of Thailand, the Monetary Authority of Singapore, and the Hong Kong Monetary Authority.
This "May attack" also brought institutions such as ****, Citibank, Tiger Fund and Soros Fund into the public eye, laying the groundwork for the official outbreak of the Asian financial crisis more than a month later.
"If this trend continues, it is not surprising that something of the nature of the Latin American debt crisis happened in Thailand, but now that I think about it, the chairman made a very wise decision to remit funds into the country as soon as possible. ”
Speaking of this, Ma Xudong looked at Zhou Jingming with some admiration, thinking in his heart, could it be that Zhou Jingming foresaw this situation as early as that time?
"Let's make a mistake. Zhou Jingming hurriedly snorted, and then jumped back to the original topic, "I plan to leave for the island country the day after tomorrow, how many of you will go with me then, and it will be regarded as a team building activity?"
"Chairman, I'd better stay, not long after the Yanhuang car was launched, we all went to the island country, and no one looked at me and I was not very relieved. Chen Zhenyu said.
Zhou Jingming thought about it, but nodded, "What Lao Chen said also makes sense, we won't stay in the island country for too long, so contact me in time if there is anything." ”
Two days later, Zhou Jingming took Zhao Ke and other cadres and others to set off to the island country.
Every time he comes to the island country, Zhou Jingming has a different feeling, the island country that has experienced the economic bubble, through the development of these years, has gradually come out of the depression, and everything is in order on both sides of the road.
No matter from which point of view, the island country is a very terrible opponent, excellence, meticulous, Zhou Jingming has seen such comments on the Internet before, saying that the island country is a country that "shows small courtesy and loses great righteousness", such an evaluation is not unreasonable.
Tianming Group attended the ribbon-cutting ceremony of the joint venture factory with such a high standard, Mazda did not dare to be careless, and the senior management headed by President Matsuda Ichiro had already been waiting at the airport.
Even if Tianming Group really encountered a crisis before, with the current situation of Tianming Group, it is fully capable of overcoming this crisis, and Matsuda Ichiro feels that he was completely overworried before.
"I was a little flattered that President Matsuda came to greet me personally. After Zhou Jingming saw Matsuda Ichiro, he hurriedly stepped forward and said.
After all, the other party is his predecessor, and Zhou Jingming will naturally not hold it up.
"Mr. Zhou came here several times, but I couldn't come to greet him, this time is the day when our two companies tied the knot, and I came to greet Mr. Zhou, as it should be. Ichiro Matsuda replied with a smile.
After some greetings, the group got into the car, and after a day of rest in the hotel, the ribbon-cutting ceremony of the joint venture factory officially began.
As the first Chinese automaker to set up a joint venture factory in an island country, this ribbon-cutting ceremony is naturally of great significance, and there are many guests who come to participate in the ribbon-cutting ceremony.
Ichiro Matsuda and Zhou Jingming respectively delivered speeches on behalf of the joint venture party, and then under the witness of everyone on the scene, Zhou Jingming and Ichiro Matsuda jointly cut the ribbon at the door of the factory, with the fall of the ribbon, the production line of the factory was also started, and the joint venture factory of Tianming Group and Mazda was officially put into production.
More than 100 years ago, the island country used ships and guns to barbarously open the door of China, and more than 100 years later, Zhou Jingming also opened the door of the island country in another way.
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