The official commissioning of the joint venture plant between Tianming Group and Mazda has become a major event for the media of the island country, and it has become the content of major media reports on the second day.

For a long time, the pattern of the automobile industry in the island country has been unstable, and this time China and Japan have set up a joint venture project in the island country for the first time, which has caused a ripple in the island country's automobile industry.

A reporter wrote that Tianming Group's entry into the island country's automobile market will greatly change the current situation of the island's automobile industry, and Toyota's dominance is likely to be variable.

Some people also believe that the entry of the Tianming Group is likely to bring great harm to the automobile industry of the island country, and the article boldly speculates on the entire "invasion" plan of the Tianming Group: through the joint venture project, gradually control the Mazda company, and then take the opportunity to expand the market size of the Tianming Group in the island country, and then control the rest of the automobile manufacturers......

For such news, Zhou Jingming can only admire the brains of these people is really not small, it is okay to acquire some small enterprises, but it is absolutely impossible to take a multinational controlling stake in a large manufacturing enterprise such as Mazda, even if it succeeds for a while, the government of the island country will not tolerate such a situation to continue.

Before Zhou Jingming's rebirth, the most vivid example was France's Renault Motors' acquisition of the island country Nissan and Mitsubishi Motors, the Renault-Nissan-Mitsubishi alliance formed by these three companies, which became the largest automobile group in the world at that time, and its head Kahn also became a legendary figure in the automobile industry.

But the end was not satisfactory, Kahn, who led Nissan and Mitsubishi out of the predicament, was not only dismissed as president by Nissan and Mitsubishi successively, but was arrested twice by the police of the island country, and the entire alliance was also in turmoil.

So Zhou Jingming won't make this kind of mistake, he doesn't care if he controls it or not, as long as he can enter the island market.

The day after the ribbon-cutting ceremony, Zhou Jingming and Zhao Ke and others returned to China, and introduced domestic models from the island country in the early stage, including the Phoenix sedan and the Kirin car.

Sales matters will be mainly responsible for Mazda, Tianming Group only needs to assist from the side, after all, Mazda has a very complete sales system in the island country, Zhou Jingming does not have to worry too much.

One of the great advantages of the joint venture is that Tianming Group does not have to worry too much about production and management, and only needs to wait for the dividends at the end of the year.

Mazda, on the other hand, also tasted the first sweetness of the joint venture with Tianming Group, and on the day the factory was put into production, the market value of Mazda's stock rose by 20 percent, hitting the highest point in three years.

In this context, Matsuda Ichiro attaches more importance to this joint venture opportunity, and at the same time there is a fear in his heart that if he did not listen to Matsushima Jiro's persuasion at that time, he directly terminated the cooperation with Tianming Group, then Mazda may miss the opportunity to return to the top.

Compared with the ambition of the Tianming Group and Mazda Company, Toyota at this time is not so happy, although he is still the world's second largest car manufacturer, and is only one step away from the first General Motors, but the worry about the future development prospects, but Toyota Hideyoshi can not be happy.

A few years ago, the backyard was just stabbed, and now it's good, people are tired of playing in the backyard, and want to change the tricks, so they come directly to your front hole, not even a prelude, don't say anything and start doing it directly, Toyota didn't even have time to do emergency measures, only screaming.

"President, in fact, don't worry too much, the joint venture factory has just begun, with Mazda's domestic sales channels, it is not as good as our Toyota, and the success is in people, I don't believe that a Tianming Group's signboard can make Mazda turn over?"

Kubo Jianying, who had just returned from Europe, saw Hideyoshi Toyoda's sad face, and hurriedly comforted him.

After Miyazaki Tatsui took over the position of sales director in Southeast Asia, Kubo Kenei was transferred to Europe and the United States, responsible for Toyota's sales in Europe and the United States.

"Although the domestic market does not have to worry for the time being, it must not be guarded against...... But on the European and American side, what is the situation now?" asked Hideyoshi Toyoda as he eased the depression in his heart and looked at Kenei Kubo.

"The Yanhuang car has just been launched, and it is normal for the momentum to be fierce, but such a momentum cannot be maintained for a long time, at most another week, our Lexus will catch up with the Yanhuang car, which is also reassuring the president. Kubo replied.

"I believe in you at this point, the luxury car market is in need of accumulation, in the next few years, it is impossible for Yanhuang sedan to dominate the luxury car market, when the time comes, we Toyota will also launch new models to deal with, in fact, this time call you back, there is another thing I want you to deal with. Speaking of this, Toyoda Hideyoshi's expression also became solemn.

"What does the president mean?"

"I want you to take a trip to Southeast Asia. Hideyoshi Toyoda said immediately.

"Southeast Asia?" Kubo Kenei was stunned, "Isn't there Miyazaki-kun over there, is something wrong?"

The current Miyazaki Ryui can be described as a spring breeze, he has just recovered the Southeast Asian market, and his status in Toyota is also rising, and now Toyota Hideyoshi has let himself deal with Southeast Asian affairs, Kubo Jianying has to wonder.

"There is nothing going on in Southeast Asia for the time being, but I always feel that there has been some unrest in Southeast Asia recently, especially in Thailand, as if something big is going to happen. Hideyoshi Toyoda's face became more and more worried.

At the end of May, the Thai baht was attacked, and he had heard of it, but this kind of thing is very common in the foreign exchange market, and Toyota Hideyoshi did not take it to heart, but recently the gossip in Thailand has been frequently reported, and then think of the early withdrawal of Tianming Group from Southeast Asia, Toyota Hideyoshi feels that there is a connection between these things.

"Does the president want me to go to Southeast Asia to investigate?"

"Yes, you've been in Southeast Asia for the longest time and you're well-connected, so it's a good idea to find out the policy leanings there, especially when it comes to exchange rate policy. ”

Toyota, as a typical foreign trade enterprise, should be the most sensitive to the exchange rate, but for some reason, Toyota Hideyoshi was a little slow to respond to the exchange rate problem in Southeast Asia this time, and it was too late to realize the problem.

Wonderful Book House