I have to say that the glamorous publicity team is really a good hand at hype. In the past, bad movies could sell high box office, and good films like "The Return of the Great Sage" with a real big investment are not too easy to stir up the topic.

Lu Lin agreed in principle to pay an additional 20 million yuan for publicity and distribution, which will be advanced by Bo Na and Guang Xian in proportion, and will be deducted in priority from the account sharing income allocated to the producer and distributor at that time.

After the post-publicity strategy was completed, Yu Dong asked Lu Lin what he thought about overseas copyrights?

Lu Lin thought for a while and said: "There's no rush in this matter, I'm thinking about landing overseas when the film is drawn." North America, Europe and whatever, don't have to have too much hope, but Japan, South Korea and Southeast Asia can do their best!"

Yu Dong was puzzled, "North America is the world's largest box office market!"

Lu Lin smiled, "But North America is not in the same cultural system as us! To put it simply, in "The Return of the Great Sage", Sun Wukong finally broke through the shackles of the Buddha because of Jiang Liuer's death. Needless to say, this film can be understood by our people. But when Lao Mei reads this paragraph, she will probably be confused and can't figure out what's going on. ”

Wang Changtian nodded, "That's the reason!"

Lu Lin said: "Japan, South Korea and Southeast Asia are naturally close to us culturally, and they also read the four famous novels and Jin Yong's novels, and many people in Southeast Asian countries are also chasing online novels today. In terms of film and television dramas, Hong Kong movies in the past, and classic historical dramas in the mainland are also very popular in these places.

I don't think we Chinese filmmakers need to focus on making movies land in North America, just to make a false name for global release. As long as they can gain a foothold in the film market in Japan, South Korea and Southeast Asia, Chinese blockbusters will have the capital to start!"

There are many reasons why Chinese films are not popular, and the limited market capacity is one of them. Like Hollywood, it dares to shoot a big production with a production budget of hundreds of millions of dollars, and the confidence lies in the fact that the whole world is dominated by the European and American cultural systems. People can sell films to most countries and regions in the world, and Hollywood movies occupy a dominant or even dominant position in the film market in those places.

But Chinese movies are not good, more than 90% of the box office sales of a movie are in China, and it depends on the box office harvest period of about ten days, in this case, there are naturally not many companies that dare to shoot special effects blockbusters.

There is also a kind of "tricky" psychology of the Chinese people, who dare not shoot special effects blockbusters, so they make "pseudo-blockbusters". For example, if you invest 100 million yuan and find a few attractive actors, 70 or 80 million will be gone. The rest of the money is messed up, and the result is that the plot of the film is bad, the special effects are scum, and the characters refuse to speak human words.

When the film came out, the producer had no bottom, and he didn't have the money to do publicity, so he was counting on others to advance money. The publicity and distribution company is not stupid, just pointing to the distribution to eat, can you not see what you are shooting this thing? The box office expectation is not high, and the publicity and distribution company will definitely not dare to advance a large amount of money. Coupled with the fact that the whereabouts of some expenses are unknown, the publicity effect can be imagined. This kind of "pseudo-blockbuster" will make money or lose money in the end, it depends on whether the audience in the selected schedule is good or not!

What Lu Lin said is also heartfelt, but now domestic filmmakers like to stare at Europe and the United States, as if they come back from Cannes, and they will be a few points higher.

At the beginning, Golden Harvest, the overlord of the Hong Kong Island film industry, hit Hollywood several times, and refused to give up for decades. Yu Dong didn't know if he cooperated more with the people on Hong Kong Island, and his heart felt like holding his breath.

"Xiao Lu, what you said has some truth! But North America is the largest film market! As long as you succeed in entering it once, it will only get easier and easier in the future!" Yu Dong began to chatter.

Lu Lin said in his heart: "Yes, I said it again just now! In the Chinese-language film circle, there are still factions between the mainland and Hong Kong and Taiwan, and those Hollywood film companies are willing to let you get a piece of the pie?"

However, there is no rush in the matter of overseas copyright, and everything will have to wait for the underground painting of "The Return of the Great Sage".

However, it was said that with the determination of the follow-up publicity plan, Bo Na and the glamorous publicity team launched follow-up publicity activities vigorously.

On Douban, "The Return of the Great Sage" has a score of 8.6, with countless praises, but there is no need to brush it. And on various community forum websites, all kinds of good topics about "The Return of the Great Sage" have also been very hot.

In terms of box office, after breaking out 106.8 million on New Year's Day, on the 2nd, because of the continuous fermentation of word of mouth, the ticket sales reached 126.3 million, once again refreshing the film and television record and shocking the attention of the Chinese people. By the 3rd, the box office began to fall, only 100.9 million, almost falling below the 100 million yuan mark.

But even so, the three-day holiday on New Year's Day broke 100 million in a row, and countless filmmakers were still dizzy.

By the 4th, because it was a weekday, the box office began to fall. But because the movie-watching boom has risen, prime time is still hard to find.

On this morning, there was a long queue at the ticket stalls in the Beijing Bona Youtang International Cinema store. Fu Qiang, a young staff member who came on leave, was angry when he saw the team, Nima, it was actually a group of fifty or sixty-year-old uncles and aunts, and there were talking and laughing in the team.

He hates this in his heart, it's okay to grab seats with us young people during the rush hour at work, Lao Tzu wants to take his girlfriend to watch a movie, ask for leave to buy tickets, and you actually compete for a seat with me.

But he only secretly hated in his heart, and reluctantly lined up at the back of the line. After waiting for a while, I couldn't help but ask: "Uncle, do you buy a ticket to watch a movie?"

The uncle in front was not happy, "Hey, how can the young man talk, does the uncle look like a scalper?

Fu Qiang secretly said in his heart: "Isn't it like that?" but said: "How can the uncle be in the mood to come to the movie?"

The older people talk a lot, and the old man doesn't think this kid speaks well, so he said happily: "Watch "The Return of the Great Sage", Sun Monkey's play, it's good-looking, it's all said on TV, it sells for more than 300 million in three days!

Fu Qiang secretly complained in his heart, "Uncle, can't you read more books and read the newspaper if you have nothing to do?"

But I heard an aunt in front of me say: "Oh, my son gave me money, and said Mom, you are idle, come and buy the ticket, and when the time comes, our family will come in and see, you haven't been to the cinema for many years!

The uncle said: "When I was young, I didn't watch less movies. Organized in the factory, I went to the theater to watch it, and I watched "Shaolin Temple" seven times alone!"

The aunt was surprised: "Oh, brother, your conditions are very good, I have watched "Shaolin Temple" seven times!"

The old man smiled, "At that time, the control was not strict, so I bought tickets for the first time, and the rest were all escaped." Not now, I just thought about going into the theater to see what was going on inside, the little girl at the door didn't let me in, I had to have a ticket, what do you say is reasonable!"