Zhongguancun Sihai Electronic Market Rubik's Cube Smart Counter.

The counter of the Rubik's Cube Wisdom is hung high with "Little Doctor Learning Machine, CCTV Learning Machine!"

People who visited the store in the morning found that the small counter of Rubik's Cube was selling the "Little Doctor" learning machine that CCTV was advertising, and the counter was surrounded all of a sudden.

And by noon, after word of mouth had spread and the reputation had completely spread, the counter was crowded.

Under the red banner, it was already crowded at this time, and there was a long queue, and the security guards of the store had to start coming over to help maintain order.

"I've been here for half an hour, my brother hurry up and get the goods for me, my wife is still waiting for the tofu I bought to cook. ”

"You're still half an hour, I've been waiting for an hour, and I'm still waiting here, so you should wait with peace of mind!"

"Yes, I've been paying for ten minutes, and I was just about to get the goods but was squeezed out, and now I can't squeeze in if I want to go in and get the goods, grandma has a ...... legs"

……

Parents who were queuing up to buy were followed by a child, who happily sang "Little Doctor's Clapping Song": "You shoot two, I shoot two, and the learning game is ...... together"

There were more people in the back.

Even some people see others buying, thinking of their own children, they also line up in a long line, don't try it, just buy one back!

The "Little Doctor" learning machine is directly selling like crazy! People are still very aware of CCTV's influence!

You must know that the price of the "Little Doctor" learning machine is not cheap, the price of 299 yuan is almost a month's salary. Although compared to the price of more than 1,000 Nintendo's genuine FC game consoles at that time, it is very conscientious.

In fact, now it is not only the Rubik's Cube Wisdom that has launched its own game console or learning machine, but the Rubik's Cube Wisdom is the first company to put the TV game console on CCTV for advertising, and then gives a "learning machine" a positive image, giving the majority of parents a "little doctor" The impression that learning is a learning machine, so as to distinguish it from other game machines. But essentially, there's not much difference between a learning machine and a gaming console, the difference is just which cartridge you choose to use.

In order to deepen the impression that the "Little Doctor" learning machine is a professional learning machine for the parents who came to buy, Fu Zan only launched a cassette for the time being, which is the accompanying learning card. Of course, it's not that you can't play other cartridges, but you have to wait until you buy them separately.

While there is no matching game cartridge available, which may affect current sales, none of this will be a problem until the machine's production capacity is completely increased.

However, it seems that judging from the sales situation on the spot, even Yu Zixian underestimated the power of "advertising", not to mention Hao Meng and Fu Zan. Compared with parents' strong expectations for their children's "Jackie Chan", the Rubik's Cube Wisdom Little Doctor has a little less goods to learn the machine!

In less than a day, more than 300 learning machines were sold, and their total stock was only 3,000 sets.

A set of 299 yuan learning machine, the cost is about 180 yuan, which is still under the premise of Yu Zixian's emphasis on product quality, that is to say, the gross profit of a set of learning machine is nearly 120 yuan, if you deduct the labor, technology research and development, publicity and other miscellaneous expenses, the approximate net profit of a learning machine is about 80 yuan.

On the first day, there were more than 300 units sold, with a total revenue of 90,000 yuan, a gross profit of 36,000 yuan, and a net profit of 24,000 yuan;

The next day, sales skyrocketed: nearly 500 units were sold, with a total revenue of 150,000, a gross profit of 60,000, and a net profit of 40,000.

……

That is to say, the net profit in just two days has reached more than 60,000 yuan, and it is only two days, and one-tenth of the advertising investment will come back, and the advertising is worth it!

Besides, this is only the initial stage of the product, once it is supplied in large quantities in the later stage, the sales volume will naturally not be more gratifying!

At the beginning, when they were in Smoky Mountain Software, although they spent a lot of time making a lot of improvements to pirated FC games, due to the low quality of manufacturing and the lack of their own brand influence, even if the price of game cartridges was low, they were always pirated by others, or even copied directly, the average sales of their game cartridges were six or seven thousand boxes, and the sales volume was only about 2 million a year!

Today, their sales have reached more than 200,000 yuan in two days, and it is estimated that by tomorrow, they may exceed 200,000 yuan in one day!

Fu Zan looked at the cashier who received the money and received the soft, and looked at the crowd outside the sales department who were still scrambling to buy, and he was really worried.

These 3,000 sets of learning machines are the production capacity of the Pengcheng production base for nearly half a month! The next batch of 2,000 sets will not be delivered until five days later. But looking at it like this, the remaining 2,000 sets of learning machines are four or five days' worth. And as the word-of-mouth and advertising of the "Little Doctor" learning machine continue to ferment, it may not be able to survive these four or five days!

When Yu Zixian came to the Rubik's Cube wisdom counter of Sihai Electronic Market at noon, he was taken aback by the lively scene. In the morning, there were just a few people consulting, but I didn't expect it to be so lively in the afternoon.

Yu Zixian squeezed inside, and saw that the counter staff were all working hard, and Fu Zan was the only one with a sad face, so he asked wonderingly: "How is it selling today?" I see that there are quite a lot of people, why do you look unhappy? Are you worried that you won't have anything to sell after the sale?"

"Ah, boss, you know everything?" Fu Zan was also a little surprised, how did the boss see it!

"No, I really guessed it!" Yu Zixian said with a smile.

So, Hao Meng told me about today's sales, and at the same time brought up the lack of production and the urgency of inventory!

Yu Zixian was also a little annoyed, it seems that he still underestimated the consumption level of the people in the capital, but more than 500 sets can be regarded as a drop in the bucket if they are placed in millions of families in the capital. This seems to make sense, and the follow-up sales will have unlimited potential!

The most important thing is that this is a sales point in Beijing, if the follow-up release of sales restrictions, enlarged to the entire capital, how much will this sales be? Put it in the whole country, how much will the sales volume be? If you don't take this opportunity to realize the great development of Rubik's Cube wisdom and the rapid expansion of the "Little Doctor" brand, it is simply a waste of life!

However, in this case, the monthly supply of thousands or tens of thousands of sets is obviously not enough.

Now to place an order, the time is too tight! Find a cooperative manufacturer, it takes time, to ask for cash! The funds returned in the past few days are definitely not enough, it seems that the funds have to find a way.

"Hao Meng, we have to accelerate the expansion of our production base. However, now far from water can not quench the thirst, or have to find a manufacturer. At present, once we start to distribute goods in major cities across the country, the monthly output of 50,000 sets is far from enough, and the optimistic estimate may require a monthly output of 100,000 sets!" Yu Zixian pondered the situation and made a comprehensive estimate.