The advertising effect brought by Tianming Automobile Company's sponsorship of the 1990 World Cup in Italy is obvious to all, and it is with this World Cup that the Kirin car has emerged in European countries other than Germany and the United States, and Tianming Company has also received the attention of the whole Europe and the United States since that time.

Facts have proved that sports marketing, especially football marketing, is of great help to a company's product promotion, so this time, with the popularity of the World Cup in the United States next year, Zhou Jingming intends to strengthen cooperation with FIFA, and the sponsorship relationship of FIFA's global partners, Zhou Jingming will take it down in whatever he says.

There are still a few days left before the 10th of this month, and after Zhou Jingming arranged the company's affairs, he took a plane to Yanjing.

This time, FIFA President Jose Mourinho led a delegation to visit China, in order to promote the development of domestic football, at this time the domestic men's football, is still in the era of the A-League, but it has not yet entered the stage of professionalization, until 1994, the A-League officially launched the club system.

Although Chinese football has been criticized, the national football team in the era of the A-League is still much better than the current national football team, whether it is Fan Zhiyi, Gao Hongbo, or Li Bin, these players are much better than the players in the same position later.

Just like many people will say when they comment on "The Legend of Sword and Fairy", "I thought it was the beginning of Xianxia drama, but I didn't expect it to be the peak."

This kind of comment is also applicable to Chinese football, and the group of football players from the 90s to the early 20th century can be said to be the golden generation of Chinese football.

On the evening of Zhou Jingming's arrival in Yanjing, that is, on July 9th, he met Robert, the current chairman of the World Cup Committee.

"Mr. Robert, the purpose of my visit this time, I think you are also very clear, I don't know what FIFA thinks of our Tianming company's proposal to become a global partner of FIFA?" After some greetings, Zhou Jingming got to the point.

"Frankly speaking, I personally appreciate Mr. Zhou and Tianming Company, your company's Kirin sedan is also my favorite car, if we can reach a global partnership with Tianming Company, it will be a very fortunate thing for our FIFA. Robert replied with a smile.

With China's current economic development speed, anyone can see that China must be the center of the world economy in the future, coupled with China's population, there is a Chinese company that has become a global partner of FIFA, which will be a very beneficial thing for FIFA to carry out its work in China。

"When Mr. Robert said this, does it mean that FIFA has agreed to become a global partnership with our company?" Zhou Jingming was overjoyed and hurriedly asked.

"If nothing else, it should be fine. However, it is not excluded that there will be any other changes, but in any case, the specific details still need to be discussed by Mr. Zhou and our Mr. President. Robert said with a smile.

With Robert's words, Zhou Jingming also felt a lot more relaxed in his heart, Yixuan SUV will probably be officially released at the end of next year, with the help of the World Cup, plus the rest of FIFA's activities around the world, it will definitely be able to create enough heat for the sale of Yixuan SUV.

At 9 o'clock in the morning of the next day, Zhou Jingming held talks with FIFA President Jose Mourinho at the hotel where the FIFA delegation stayed.

In fact, this is not the first time the two sides have met, as early as four years ago, when Tianming Automobile Company was awarded the status of a sponsor of the FIFA World Cup, Zhou Jingming signed a cooperation agreement with Mourinho.

For the Portuguese president of the Football Federation, Zhou Jingming has always been very respectful, on the contrary, Mourinho for Zhou Jingming, such a young talent, also expressed great appreciation, can rely on his own strength, Tianming Automobile Company to develop into today's scale, and successfully let China enter the era of family cars, such an achievement, not anyone can complete.

"Mr. President, you also know my thoughts, I don't know what FIFA thinks about this cooperation?" Zhou Jingming looked at Mourinho on the side and asked with a smile.

To be honest, Zhou Jingming enjoyed this meeting with Mourinho, although in a sense, Mourinho is also a politician, but at least Mourinho is still elegant and not as respectful as ordinary politicians.

"Mr. Zhou, I appreciate your talent, and I also admire any of the cars owned by Tianming Company, but unfortunately, I can't give you an accurate answer yet. Mourinho replied to Zhou Jingming.

Zhou Jingming was shocked, what he talked about before was good, and Robert didn't give any warning to Zhou Jingming last night, why did Mourinho say that he couldn't agree now?

"Mr. President, can you ask why?" Zhou Jingming calmed down and hurriedly asked.

The release of Yixuan SUV needs to use the popularity of the World Cup to increase the popularity of this car, so in any case, Zhou Jingming also wants to give this global partnership.

"Just a few days ago, South Korea's Hyundai Motor Company also officially proposed to become our global partner of FIFA, so I can't give Mr. Zhou any positive answer right now, and the final result will be a bidding between Tianming and Hyundai Motor Company. Mourinho replied immediately.

Jose Mourinho admires Zhou Jingming, and he must admit that, but as the president of FIFA, he needs to consider the allocation of places among global partners in the overall interest of FIFA, rather than relying solely on his own preferences as a selection criterion.

Compared with the initial offer made by Tianming Motor Company, the offer made by Hyundai Motor a few days ago is more exciting for FIFA, and FIFA is more inclined to make Hyundai Motor a global partner of FIFA.

And compared to the current situation of football in China, modern football in South Korea is significantly stronger. Although China has a very large potential market, for those at FIFA, the current interests will always be better than the future interests, and if it weren't for Mourinho's overpower, FIFA might have reached a cooperation agreement with Hyundai Motor Company.

"It turned out to be Hyundai Motor Company. Zhou Jingming suddenly realized that if there was no intervention from Tianming Automobile Company, Hyundai Motor Company itself would become a global partner of FIFA, and it turned out to be the "heroine" of Zhengyin to compete for favor!

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