Chapter 0549 - Defeat the Modern
After the talks with Jose Mourinho, Zhou Jingming returned to the hotel where he was staying, and the sudden arrival of Hyundai Motor Company made the matter of FIFA's global partnership suddenly tricky.
Compared with the contract signed by the sponsor of the last World Cup, Zhou Jingming also increased the annual sponsorship fee in this quotation to FIFA, and the sponsorship amount is also the top in the global partner layer, with a total sponsorship fee of 80 million US dollars in four years and an astonishing 20,000 US dollars per year!
Moreover, the $80 million in sponsorship does not include the vehicle services provided by Tianming for various FIFA events.
Compared with the sponsorship fee last time, the sponsorship fee provided by Zhou Jingming this time is 20 million US dollars, which is converted into RMB, which is also more than 100 million, which is already a sincere request for cooperation.
If FIFA is hesitant to face such a sponsorship contract from Tianming Automobile, it is difficult for Zhou Jingming to imagine how lucrative the sponsorship contract offered by Hyundai Motor Company for FIFA is.
Frankly speaking, Zhou Jingming has no confidence at all in competing with Hyundai Motor Company for financial resources, although in terms of production scale, Hyundai Motor Company is not as good as Toyota Motor Company, but this sponsorship is not of the same nature as what happened in the Southeast Asian market before.
In the "price war" in the Southeast Asian market, Zhou Jingming could still seek help from domestic banks, but this time, Zhou Jingming could not rely on bank loans to pay for FIFA's sponsorship fees.
Moreover, the company is currently vigorously promoting the development of the Yixuan SUV project, coupled with Zhou Jingming also wants to provide welfare housing for the company's employees, and the annual sponsorship fee of 20 million US dollars is almost beyond the limit that Tianming Automobile Company can take.
What's more, Hyundai Motor is almost in a monopoly position in the Korean automobile industry, and Zhou Jingming really can't think of what kind of competitive advantage Tianming has compared with him.
But after thinking about it, Zhou Jingming still found Robert and was ready to ask him about the specific offer of Hyundai Company.
"I'm sorry, Mr. Zhou, but I only found out this morning that Hyundai Motor Company wants to become a global partner of FIFA. I had been in the United States until then, and when you found me last night, I had just arrived in Yanjing, so if I had known about it, I would have told you. Robert said to Zhou Jingming with a guilty face, and by the time he heard about it, Zhou Jingming was already talking to Mourinho.
"Nothing, Mr. Robert don't take it personally. "This matter Robert himself is helpful, and it is impossible for Zhou Jingming to blame Robert for this incident.
"What is Mr. Zhou going to do next, is it to give up this sponsorship directly?" Robert asked, if this is really the case, Robert feels that it is a pity, although the current strength of Tianming Company cannot be compared with Hyundai Motor, but Robert has always felt that it is a matter of time before Tianming Company surpasses Hyundai Motor Company.
If FIFA gives up such a powerful ally as Tianming Automobile Company for the sake of immediate interests, Robert feels that it is too unworthy, but the matter of FIFA global partners is not up to Robert alone, otherwise he would have tried his best to promote this cooperation between the two sides a long time ago.
"Giving up is definitely not going to give up. Zhou Jingming shook his head firmly, "But there is one thing, I would like to ask Mr. Robert for a favor." ”
"Mr. Zhou, please say, as long as I can, I will do my best to help you. ”
Zhou Jingming looked at Robert, and then continued, "I want to know about the specific conditions that Hyundai Motor has prescribed to FIFA, but I don't know if it's inconvenient?"
Only knowing the specific offer of Hyundai Motor Company can Zhou Jingming make targeted adjustments, otherwise, he is not sure whether he should continue to compete.
"It should be a four-year sponsorship fee of $100 million, plus a few other add-ons. Robert hesitated, then replied.
One hundred million dollars in four years!
It's a full $20 million more than the offer provided by Zhou Jingming, and it's no wonder that FIFA is more inclined to make Hyundai Motor Company a global partner of FIFA!
Hyundai Motor Company is really wealthy!
"Okay, thank you, Mr. Robert. Zhou Jingming nodded and said.
Now that he knows the specific offer of Hyundai Motor Company, Zhou Jingming is beginning to consider whether to further increase the sponsorship fee for FIFA.
Frankly speaking, Zhou Jingming can also raise the sponsorship fee to the same level as Hyundai Motor Company, anyway, the 100 million US dollars will be paid in four years, and Tianming Company can still afford it, but the key is that Zhou Jingming is worried that once he raises the offer, Hyundai Motor Company will immediately raise the offer, won't it fall into a dead loop?
"No, this time I must win the sponsorship of global partners!" After walking back and forth in the room a few times, Zhou Jingming clenched his fists and said with a resolute face.
The benefits that this sponsorship can bring to Tianming Company are definitely more than 100 million US dollars!
The next night, Zhou Jingming stayed at the hotel where FIFA stayed, and waited for Mourinho, who had just returned from dinner, FIFA only had three days to visit China this time, and if he did not reach a cooperation agreement with Mourinho in these two days, Zhou Jingming really had a slim chance.
"Mr. President, can I delay you for a few minutes?" After seeing Mourinho, Zhou Jingming immediately stepped forward and asked.
Mourinho, who was talking to his side, said a few words to a few people around him as soon as he saw that it was Zhou Jingming, and then stepped forward and said with a smile, "Is there anything wrong with Mr. Zhou?"
"It's about FIFA's global partners. Zhou Jingming walked forward with Mourinho and said, "I have a general understanding of Hyundai Motor Company's offer. ”
"Is there anything you want to say about Mr. Zhou?" Mourinho was not surprised that Zhou Jingming knew about Hyundai Motor Company's offer, but asked with a very flat smile.
"Hyundai Motor Company's offer, we Tianming Automobile Company can also meet, four years of 100 million dollars in sponsorship fees, plus the rest of the vehicle services, we can meet. ”
"With the same sponsorship fee, Hyundai Motor Company's comprehensive strength is stronger than Tianming's, I want to ask, why did FIFA choose you?" Mourinho looked at Zhou Jingming and asked with a smile.
To convince the rest of FIFA to agree to make Tianming a global FIFA partner, Mourinho must come up with enough reasons to convince them, so before that, Zhou Jingming must also convince him.
"Mr. Chairman just said that the scale of Hyundai Motor Company is larger than our Tianming Company, I do not deny this, but in four years, I will further narrow the gap with Hyundai Motor Company, and before the end of the nineties, completely surpass the scale of Hyundai Motor Company, I don't know if Mr. Chairman is willing to gamble with me!" Zhou Jingming looked at Mourinho and said with burning eyes.
Even if I'm no longer FIFA president, I hope you can make good on your promise. After a long time, Mourinho also looked at Zhou Jingming and replied with a smile.
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