"As the person in charge of Hengcheng's online sales department, I think it is enough to assist each newly opened 4S store to build a good online sales team so that it has the ability to operate independently. Pen ~ fun ~ pavilion www.biquge.info but I only understood not long ago that scale is important, but profit is also important!"

"There is a deviation between the original intention and the actual guidance, except for the early Hyundai and Chery's 4S stores, the concept that other brand 4S stores have received from me is to expand sales as much as possible through online sales. In order to pursue sales, some people are looking for low-price sales. And the low price of sales brings that the profit is too weak, but all this is covered by the booming sales, and I am also one of the people who is obscured from sight. ”

"The prices given by Autohome are becoming more and more transparent, and even directly the official guide price. There is a gap between this price and the local market, and this gap is a large part of the profit source of the entire industry. Compared with other peers, Hengcheng Group, as the earliest and most frequent user of Autohome, is undoubtedly the most affected. Many car buyers, after contacting online sales personnel, will bite the official guide price........."

...............

Liao Fan's tone was a little gloomy, but more guilty.

In his narration, the reasons for the weak profits of the online sales department are presented in front of everyone bit by bit, without any embellishment, just so straightforward and easy to understand.

To sum it up simply, there are only three reasons.

Employees do not act, in pursuit of sales, regardless of profits.

Liao Fan, the top person in charge, was blinded by the appearance of prosperity, and only saw the growing scale of the online sales department, but ignored the many hidden problems.

The impact of the Internet on the physical industry is too great, and the price of cars is too transparent, resulting in damage to the online sales department that is most closely connected to it.

Lu Heng looked at Liao Fan indifferently, these reasons boiled down to Liao Fan's head after all.

As for the impact of the Internet on prices, as early as the first day of the decision to set up the online sales department, Lu Heng had warned Liao Fan.

Otherwise, how could Kowloon Hengcheng Modern and Cangshou Hengcheng Chery not encounter these problems?

It can only be said that Liao Fan is derelict in his duties!

Liao Fan didn't shirk the idea of throwing the pot, but said in a low voice after explaining.

"I'm really sorry for my dereliction of duty!"

The scene was silent, some people bowed their heads and said nothing, some people looked at each other, but more people were looking at Lu Heng, wondering what he would do next.

On the long conference table was the mineral water specially bought by the Logistics Management Office of the Administration Department, which was specially used for the meeting, Lu Heng unscrewed the cap of the bottle and took a sip.

Zhao Gen on the side sighed and looked at him hesitantly.

Lu Heng turned his head to look at him, "Do you have anything to say?"

Zhao Gen sighed again, glanced at Liao Fan and said, "Actually, speaking of which, this is also my responsibility." ”

"Oh?" the corners of Lu Heng's mouth twitched.

Zhao Gen continued: "The group's expansion speed is getting faster and faster, and 4S stores named after the word 'Hengcheng' are blooming everywhere in the southwest region, which will inevitably hide many problems. As the person in charge of communication with the subsidiary, I have the right and obligation to identify and deal with these problems. Minister Liao Fan was indeed derelict in his duties, he only focused on expanding the scale, but forgot to care about the most basic online sales consulting methods and market changes. Similarly, as a person with the responsibility of supervision, I did not identify these problems in advance and deal with them, and I also have a heavy responsibility in it. ”

After Zhao Gen finished speaking, Liao Fan glanced at him gratefully, and then shook his head again.

"Chief Operator, you don't have to speak for me, the responsibility is indeed on me. ”

Zhao Gen wanted to say something, but was interrupted by Lu Heng raising his hand.

"Okay, you've explained the reason clearly, it seems that you can see it quite thoroughly!"

Lu Heng sneered, which made Liao Fan feel more and more guilty, as an executive who was pulled up by Lu Heng, but there was such a major failure to take responsibility, it is impossible to say that he is not guilty, he Liao Fan is not a white-eyed wolf.

"Now that you have found the reason, do you have a way to solve it?" Lu Heng asked.

Liao Fan thought for a while and said: "I have also thought about these problems, and the main factor is still on me, because I have lax supervision of the online sales branch below, which will lead to a series of problems." Therefore, I am ready to immediately start to strictly grasp all online sales branches, strengthen the ability training of online marketing consultants, and raise the floor limit of each transaction to ensure that profits are maintained at a normal level. At the same time, I will also communicate with Autohome in person, not asking for the official guide price to be raised, but also to ensure that we have room to return. As for how to communicate, I already have a number in my mind. ”

This solution sounds simple, but we all know how much effort it takes to implement it and ensure quality.

It can be seen that Liao Fan has indeed reflected on his dereliction of duty.

Lu Heng's eyebrows trembled, and he waved his hand noncommittally, "Since you already have a belly case, then go ahead and solve this matter as soon as possible, so as not to leave sequelae." ”

"Well, don't worry!"

Liao Fan nodded heavily, and then sat down at Lu Heng's motion.

It's just that as soon as he sat down, he asked a little dazed, "Is that the end of it?"

Lu Heng looked at him, "Otherwise, what about it?" I am in charge of the online sales department, do you want me to wipe your ass for you?"

Liao Fan hurriedly shook his head and explained, "No, Lu Dong didn't punish me for dereliction of duty?"

When these words came out, others also reacted, it seems that this ending is completely different from Lu Heng's posture of questioning Liao Fan aggressively at the beginning, and even expelling him!

Lu Heng smiled, "You have already given a reasonable explanation, and you promise that you will solve these problems perfectly, should I fire you directly in a fit of anger? However, you reminded me, after all, I made a mistake." Well, let's start with the next question!"

"Fang Shuxian ........"

Liao Fan sat on the chair in a daze, and he didn't react until he was pushed by Su Renhao next to him, and he came to his senses.

Lu Hengzhen spared him like this.

Compared with firing squid, there is no penalty of year-end bonus, which is too easy.

The eyes of others looking at Liao Fan have also changed, and many people sigh in their hearts, worthy of being the most favored person in the group!

This time, breaking into such a big basket, the loss of profits involved was definitely a huge amount, but it was gently let go by Lu Heng.

Compared with Zhou Quanming, who had sat in this conference room before, it was a direct revocation of the investment department and demotion, and finally forced Zhou Quanming to resign voluntarily.

Liao Fan is so lucky!

However, this idea was only fleeting, and everyone naturally did not think that Lu Heng was mediocre and incompetent.

After all, now the online sales department is an inseparable part of Hengcheng Group, and it is closely related to the interests of the group.

The meeting continued, and one after another or question or decision or task was thrown out of Lu Heng's mouth, and the executives present were waiting for it.........