254. Deep Battery Market
Three days later, Wang Yang Qianyi took the audit team to Yangcheng to complete the handover of the factory's equity, while Xiao Ming and Zheng Xuanyu looked at cars in Yangcheng's major 4S stores.
Looking at a car is not to buy a car, but to investigate the current new energy market strategy of major brands.
The new energy era has really come, regardless of whether new energy vehicles are environmentally friendly or not, this trend is unstoppable.
From low-end domestic brands to mid-range BBAs, and then Tesla, Porsche, and so on, they have all set their sights on the new energy vehicle industry.
Among them, Ferrari, which vowed never to build a hybrid car, also began selling its first chaotic sports car.
However, the key factor hindering the development of new energy vehicles is the battery, and the battery life and life of the battery restricts the development of the reform industry.
Xiao Ming and Zheng Xuanyu came to the Tesla 4S store, and the sales consultant was recommending the 2020 Model S series to Xiao Ming, the official price of the series of electric vehicles is between 700,000 soft sister coins and 85 soft sister coins, all of which are purely imported. However, due to the good sales and the lack of existing cars, the actual price is more than one million.
The price of 1 million soft girl coins is not cheap in China, because you can buy some high-end models of BBA.
It is so expensive, and the sales volume is also very good, and the entire 4S store is full of people who look at the car and ask about the car to buy the car.
Many ladies and young girls proudly select each car, while selecting and commenting on the performance of various luxury cars like experts.
"Audi burns engine oil, don't buy it!"
"Mercedes-Benz parts are expensive, and they look rustic!"
"BMW also burns engine oil!
"The Ferrari chassis is too low to be considered. ”
"Lexus? garbage second-line luxury, not in line with our identity. ”
Then he took a fancy to a Tesla and swiped his card to leave, and he didn't test drive it.
Xiao Ming rubbed his nose, he really couldn't understand the consumption method of rich people.
Zheng Xuanyu complained: "I really don't know how Xia Guoren is so rich, even if they get a salary of 20,000 yuan a month in Yangcheng, they can't afford to spend this kind of luxury car." ”
Xiao Ming said: "Many people's income will not be put on the table for you, and the last money of Xia Guoren is not those office workers, not those white-collar workers, but those who drink tea in the teahouse every day." ”
"Incomprehensible!" Zheng Xuanyu, who has not yet entered the society, has difficulty understanding the society they live in, because Zheng Xuanyu knows that even if she enters the top medical laboratory in Xia Kingdom in the future, her annual income will be two or three hundred thousand, and she will not have the strength to consume luxury cars.
And how many top talents like Zheng Xuanyu are there in the country?
The sales consultant introduced the advantages of the Model S to Xiao Ming, and the biggest advantage is of course the battery, "We use Panasonic's latest ternary lithium battery, which can reach 450 to 600 kilometers, and in our super charging pile, it can be charged half of the power in 20 minutes, and it can be fully charged in 60 minutes." Home charging stations take about six to ten hours. ”
Xiao Ming nodded and asked, "What if it's a long trip?"
"We have the power to last 450 to 600 kilometers of travel, and we can definitely find Tesla charging stations in the cities along the road," said the sales consultant. Many gas stations are now equipped with standard models of conventional charging piles, which can meet the needs of the journey. ”
In fact, the charging problem is also a bottleneck in the development of electric vehicles, the charging speed of charging piles is far less fast than refueling, if the future of electric vehicles after the popularization, according to the number of consumer groups in the summer country, queuing for charging can be much more difficult than queuing up for refueling. Moreover, not everyone lives in a villa or has an independent underground garage that can install charging piles on their own.
The sales consultant saw that Xiao Ming and Zheng Xuanyu did not look like rich people in dress and dress, and the enthusiasm of the introduction was not so positive, and finally found an excuse to greet other guests. Wasting time with customers who don't have a purchase plan is also a waste of money.
Xiao Ming and Zheng Xuanyu smiled and walked out of the 4S store.
Zheng Xuanyu said: "I suspect that the motive of these customers to buy Tesla is to spend money on gas? It seems that customers who spend more than a million to buy a car will not lack this gas money." For the sake of convenience, I personally feel that this kind of car is not suitable for long-distance travel, it is uncomfortable to sit on, and it is not convenient to charge. ”
Xiao Ming said: "How many expensive things are practical? ”
Zheng Xuanyu made up her mind and said, "I personally feel that I am still more suitable for being in the laboratory, because everything there has its roots to be found. ”
Later, the three went to BBA and some domestic electric vehicle sales points, also for the purpose of learning about batteries.
In the field of electric vehicles, the use of batteries is generally divided into two categories.
Higher-priced electric vehicles will use battery brands from Toyo and South Korea, such as Panasonic, Samsung SDI, LG Chem, and SK.
These companies account for about 80% of the high-end car market and 30% of the low-end car market.
The rest of the market was divided among the battery companies in Xiaguo, namely BYD, CATL and other small manufacturers.
In addition to its own brand of cars, BYDD also occupies 10% of the high-end market (BMW has BYD's batteries used in a certain electric car) and 30% of the low-end market.
The Ningde market occupies 10% of the high-end market and 25% of the low-end market.
The remaining market share is occupied by other domestic manufacturers.
When everyone thought that Samsung, LG and other Xia markets were far away, in fact, this is not the case, and what everyone sees is only a superficial phenomenon.
Samsung and LG have only lost part of the mobile market share, which is only part of Samsung's profits, and larger profits, such as Samsung Chemical, Samsung Semiconductor, etc., still occupy the main position in the global market, including Xia Guo, and contribute huge profits to Samsung.
Among them, Samsung SDI is only a subsidiary department of Samsung, similar to a business division of Warwick, with a profit of 800 million meters in 2019, most of which is contributed by SDI's new energy battery industry!
According to Xiao Ming's in-depth research on the market, he concluded that new energy is just starting, and there will be a market of more than 11 trillion meters in the future, even on par with the oil and energy industry.
Energy and chips are both profiteering industries in the present and future world, and they are also industries that lead the progress of human science and technology.
The laboratory of micronuclear batteries still needs to be built in Jiangcheng, but the factory can be located in Yangcheng.
"Are you done?" Wang Yang Qianyi has been going to Panasonic's lithium battery factory non-stop since she came to Yangcheng to audit and complete the handover work, today is the third day, and I haven't seen Xiao Ming yet.
"You're done, you're done with someone over there to audit?"
"It's over. Wang Yang Qianyi's voice expressed that she was quite hard, "Boss, boss, you left me a huge mess!"
"It's not that serious, right?" Xiao Ming laughed and said, "Let's come over right away." ”